SEO Module
Teacher : Basit Rehman
[email protected]digixpertz own web site or business agency
Course Details of SEO Modules
This course contains the following modules
· On-page SEO
· Off-page SEO (backlinks)
· Keyword Research
· content creation
· AI SEO
· Local SEO
· Guest Posting
· Wordpress SEO
· Shopify SEO
· E-commerce SEO
· Technical SEO
· SEO Audit
· Google Analytics
· Google Search Console
· Google Algorithm updates
· Advanced SEO
· Schema Markup
· Youtube SEO
· SEO Freelancing
LESSON 1
SEO Fundamentals:
1. White hat SEO : legal, ethical, 1 number techniques followed; BUT results take TIME
2. Black hat SEO : Illegal, unethical 2number techniaque followed; shortscuts, quick
rankings, google panelty.
3. Grey hat SEO : Between Black had and white hat
Anatomy/structure of SERP
TOP : Up to 4 Paid results - Sponsored
Below TOp: Up to 10 SEO results - Organic
Bottom : Up to 3 Paid results - Sponsored
SEO Factors/parts
Onpage SEO : directly related to web pages, e.g. pages content, image quality, website
speed, mobile expereience
a. keyword Research/Keyword Placement/Content optimization
b. Technical SEO
SEO Steps of a website:
1. On page SEO (keyword Research)
2. On page SEO (Keyword Placement)
3. On page SEO Content optimization
4. Technical SEO
OFFpage SEO : Not directly related to website pages, e.g. social media presence,
backlinks
1. OFF page SEO (Backlinks)
2. Local SEO
Assignement: How Search Engine works
LESSON 2
How does search Engine works ?
search engine - search engine crawlers, spiders, bots, robots,
Google crawler - googlebot
bing crawler - bingbot
yahoo crawler - yahoo Slurp
1. search engine crawlers crawl the webpages
* make a copy of the webpages being crawled (Cache)
* Save it copy in its database (data centers) - website is indexed
2. A user searches on google - google shows results from its database
How to know whether a website is indexed in google or not ?
Google search operator : (site:domainname.com)
how can i get indexed my new website in google ?
1. Automatically - social media
2. Manually - send request to google to crawl/index our website - google search console
Does google crawl/index our website only once or again and again ?
crawling frequecny - different for different website
google decides its crawling frequency on the basis of:
1. website popularity
2. website updates - freshness factor - news sites, social media platforms
how to know when was a page last crawled/indexed by google (cache:websiteurlname.com)
KEYWORD RESEARCH:
keywords ?
business website - IDMorganicfoods.com
Target Region - UK
Keywords: organic food, natural food, healthy food, organic lunch, organic store in UK
Keywords Research Tools:
1. AHREFS/SEMrush - best paid SEO tools
2. ChatGPT - FREE alternative
Group buy SEO tools: (there are many companies, teacher is buying from belw two group buy
companies):
1. Digitavision - Bangladesh - $6 (SEMrush)
2. AZAD SEO - SEMrush Rs800
3. Khurram - 0346 799999
Keywords Research
1. SEMRush - Keyword Research
LESSON 3
Keyword research
Target London -
Website - IDMmenchester.au
rent a car sydney
car rent
hire car
book a car
keword resarch tools:
1. SEMRush/Ahrefs (Best paid SEO tools)
2. ChatGPT
Keyword Research using SEMRush:
1. Volume: Monthly search voulme - Higher the search volume - more organic traffic, must
be reasonable
search volume - 150+
2. KD : Keyword Difficulty - How tough is it to Rank on a keyword
Keyword difficulty/Competition - 0 - 100
KD- 0-20 - Very easy to rank
KD- 20-35 - easy to rank
KD-35-45 - Hard to rank
KD-45-60 - Vary hard to rank
KD-60-100 - Don't take this keyword
3. Intent (Niyat):
a. Commercial/Transitional keywords - Buying Intent - Rent a car in Sydney,
buy sumsung
xy 9 smartphone, 3 marla plot for sale in dha.
b. Informational keywords, - Informational - how to rent a car in Sydney,
what, where, when, best smart phone to buy in 2024.
Blogging - formation keywords
c. Navigational keywords - Competitor keywords- rent a car at Hartz,
Samsung smartphone at z, 3 marla plots DHA at zameen.com
smartphone at Daraz, telemart smartphone, samsung smartphone, infinix smart phones
CPC - cost per click - not related to SEO
Critiera for Selection of target keywords:
4. Monthly search volume - Higher the search volume, the better - 150+
5. Keyword difficulty - lower the KD, the better - lower than 35
6. Intent
7. Commercil Keywords - ecommerce, real estate, website
8. Informational keyword-Blogging
Page - Rent a car
Keyword selection - 5-7 keywords for every page of our website
Website - Digixpertz.com-
Page - SEO Services
Target region - London
Ecommerce Example:
Office Chairs-
UK
Pakistan
Gaming Mouse
Assignment:
Conduct keyword research for 2 pages of your practice website and share 5-7 keywords for every
page. .
I did not complete this assignemnt
LESSON 4
KEYWORDS Research
Procedure : keywords overview - Input target keywords - keyword magic tool - apply filter
Keyword Selection Criteria:
1. Search volume - higher the better - >150
2. Keyword difficulty/competition - lower the better - < 35
3. Serach Intent -
a. Commercial/Transational - Website
b. Informational - Blogging
2 Type of keywords (on the basis of search intent)
1. Commercial keywords
2. Informational keywords
2 Type of keywords (on the basis of search volume and KD )
Short tail (Generic)keywords VS. Long tail keywords
1-2 words VS. 3+ words
Rent a car Best rent a car in dubai
SEO Service Affordable SEO service in Sydney
Gaming headphone buy dragon headphone in pakistan
Generic Keywords VS Specific Keywords
High search volume and High KD VS Low search volume and low KD
Long tail keywords are also known as Low Hanging Fruits.
each page 5 - 7 Keywords
1st Keyword - Short tail keywords - Long Term seo strategy
remaining - Long tail keywords - Easy to Rank
2 ways to use SEMRush tool for Keyword search :
1. Standard way - KW Overview- input target key words- keyword Magic tools - apply filters
2. Competitors KW Analysis Method - Domain Overview - Input competing page URL -
Select "Exact URL" - Select "Target Region"- Apply Filters
Free Keyword Research Tools - ChatGPT - Prompt (Command)-
Chrome extension : AIPRM for ChatGPT time slot 1:58 Islah plz install this extension
Assignment:
Conductrd research and select 5-7 keywords for 2 product category pages/services pages of your
practice website using SEMRush/Chatgpt
Next lecture - Check Assignment
keyword research blunder
seo strategy to find and rank for low competition
free source but not recommended
google KW planet
kw trend
thats a bit (paid )
Islah blogging bhi important ho ti hay is ko bhi understand karna hay
LESSON 5
SEO
Keyword Research:
Keyword Research Tools:
1. EMRush / Ahrefs
2. ChatGpt
Keyword selection criteria:
1. Search Volume - higher the better - 150+
2. KD - Lower the better - Lesser then 35
3. Intent
Type of keywords (ased on Intent )
Commercial Keywords VS Informational keywords
websites VS Blogging
Type of keywords (based on search volume and KD)
Short tail keywords VS long tail key words
High search volume, high KD VS Low search volume, low KD
2 ways of using SEMRush/Ahrefs tool:
1. Standard way - keyword overview - Input keywords - keywords magic tool - apply filters
keyword research using ChatGpt - AIPRM extension - SEMRush
The above is most of previous lesson 4 overview described by Teacher
Keyword research mistake - keyword canabillization - overlapping of keywords across multiple pages
Pro Tip - Don't target sub-category pages keywords on parent categories. (Same vice versa)
Pro TIp - website category structure is a very important part of your SEO strategy.
SEO Strategy (in case of high competition):
1. If competion is high, generate sub-categories of your business to target low KD keywords
related to your
website.
2. If competion is high (in services busines), add location based pages on your website to
target low KD
keywords related to your business.
ASSIGNMENT:
1st Assignment:
study your competitor websites Category structure and generate a complete category structure of
your website to cater all keywords related to your busines (no need to share)
conduct keyword research for 2 pages of your website
MISC text:
https://sacaringcosmetics.com/
