Name of the School Anil Surendra Modi School of Commerce
Proposed Course Structure BBA - 2025 - 29
Semester - I Semester - II
S.N Nature Nature
o of S.No Credit of
. Course Name Credits Course . Course Name s Course
1.1 Principles of Management 3 A 2.1 Cost Accounting 3 A
1.2 Financial Accounting 4 A 2.2 Principles of Marketing 3 A
1.3 Quantitative Techniques - I 4 OE 2.3 Quantitative Techniques - II 3 OE
1.4 Spreadsheets for Managers 3 SEC 2.4 Organizational Behaviour 3 B
1.5 Personal Finance 2 SEC 2.5 Indian Management Thoughts 2 VEC
1.6 Indian Knowledge System 2 IKS 2.6 Corporate Communications 2 AEC
1.7 Soft Skills 2 AEC 2.7 Environment Management 2 VEC
1.8 Yoga 2 CC 2.8 Business Ethics 2 VEC
2.9 Internship with NGO 2 CEP
Total 22 Total 22
Semester - III Semester - IV
S.N Nature Nature
o of S.No Credit of
. Course Name Credits Course . Course Name s Course
3.1 Financial Statement Analysis 4 A 4.1 Financial Management 4 A
3.2 Retail Management 3 A 4.2 Management Accounting 4 A
3.3 Microeconomics 3 B 4.3 Macroeconomics 3 B
3.4 Services Marketing 2 OE 4.4 Advertising and Media 2 OE
3.5 Direct and Indirect Taxes 4 VSC 4.5 Research Methodology 4 SEC
3.6 Operations Research 4 B 4.6 Business Law 3 VSC
3.7 Sports Psychology 2 CC 4.7 Business News Analysis 2 CC
Total 22 Total 22
Semester - V Semester - VI
S.N Nature Nature
o of S.No Credit of
. Course Name Credits Course . Course Name s Course
Operations and Supply Chain
5.1 Strategic Management 4 A 6.1 Management 4 A
Entrepreneurship and
Business
5.2 International Business 2 A 6.2 Plan 4 FP
5.3 Business Analytics 4 VSC Finance Specialization
Forex and Risk Management
5.4 Corporate Internship 2 OJT 6.3 in Derivatives 4 A
Financial Planning and Wealth
Finance Specialization 6.4 Management 4 B
Investment Analysis and
5.5 Portfolio Management 4 A 6.5 Equity Fund Management 4 A
Advanced Financial
5.6 Management 4 A 6.6 Financial Modeling 2 A
Financial Markets and
5.7 Institutions 2 B Marketing Specialization
Customer Relationship
Marketing Specialization 6.3 Management 4 B
Sales and Distribution
5.5 Management 4 A 6.4 Strategic Brand Management 4 A
Consumer Behaviour and
5.6 Neuromarketing 4 A 6.5 Marketing Analytics 2 A
5.7 Digital Marketing 2 B 6.6 Marketing Strategy 4 A
Total 22 Total 22
BBA - Finance
Semester - VII Semester - VIII
S.N Nature Nature
o of S.No Credit of
. Course Name Credits Course . Course Name s Course
Strategic Financial
7.1 Portfolio Management 4 A 8.1 Management 4 A
Derivatives and Risk
7.2 Management Models 4 A 8.2 Mergers and Acquisitions 4 A
Project and Infrastructure
7.3 Finance 4 A 8.3 Analytics in Finance 4 A
Introduction to Technology
7.4 in Finance 2 A 8.4 Behavioural Finance 4 A
Advanced Research
7.5 Methodology 4 B 8.5 Research Project 4 A
7.6 Business Internship 2 OJT
Total 20 Total 20
BBA - Marketing
Semester - VII Semester - VIII
S.N Nature Nature
o of S.No Credit of
. Course Name Credits Course . Course Name s Course
Product Management and
7.1 International Marketing 2 A 8.1 Design Thinking 2 A
Logistics and Supply Chain Fashion and Luxury
7.2 Management 4 A 8.2 Marketing 4 A
Marketing Information Data Visualization and
7.3 System 4 A 8.3 Predictive Marketing 4 A
7.4 B2B Marketing 4 A 8.4 Rural Marketing 2 A
7.5 Marketing Research 4 B 8.5 Event Management 4 A
7.6 Research Project 2 A 8.6 Research Project 4 A
Total 20 Total 20
Total Program credits = 172
Total no of courses in the program (including specialization) = 74
