ROHIT LAKHERA
DIGITAL MARKETING STRATEGIST
Results-driven marketing professional with over a decade of expertise in SEO, Social Media,
Google Ads, LinkedIn, Facebook/Instagram Advertising, Content Marketing, and Email
Marketing. Adept at aligning marketing strategies with organizational goals to drive
measurable results. Skilled in stakeholder management, lead generation, campaign
optimization, and MarTech solutions. Proficient in Zoho CRM and HubSpot CRM for lead
analysis, task management, and marketing automation, ensuring efficiency and timeline
adherence.
PROFESSIONAL EXPERIENCE
Sr. Digital Marketing Strategist
Vertisystem Global Pvt. Ltd. | Jan 2024 - Present
● Designed and executed data-driven SEO campaigns for Vertisystem and
ProjectsForce.
● Implemented on-page enhancements to improve website search engine visibility.
● Developed and executed content marketing strategies, resulting in a 100% increase
in website traffic.
● Optimized email marketing campaigns to enhance lead generation and conversion
rates.
● Built detailed marketing funnel reports to track and analyze conversions effectively.
Sr. E-Marketing Specialist
CloudLIMS | Feb 2021 - Nov 2023
● Spearheaded digital marketing initiatives to enhance lead generation efforts.
● Managed integrated online marketing campaigns, including email and content
marketing.
● Utilized Zoho CRM and HubSpot CRM for lead verification, tracking, and ticketing
system management.
● Optimized landing pages and conducted market analysis to support data-driven
decisions.
● Recognized as ‘Performer of the Month’ for achieving top Google rankings through
SEO strategies.
Digital Marketing Specialist
Serosoft Solutions Pvt. Ltd. | Jun 2016 - Feb 2021
● Managed multiple SEO and digital marketing projects across diverse locations.
● Led a high-performing SEO and social media marketing team, driving engagement
and visibility.
● Achieved first-page Google rankings for over 100 SEO projects.
● Worked closely with development teams to optimize website structure and
performance.
Sr. SEO Specialist
Immersive Infotech Pvt. Ltd. | Feb 2014 - Jun 2016
● Reorganized and led the SEO team, successfully completing 200+ projects.
● Consistently secured top Google rankings for various client projects.
● Assisted business development teams in crafting compelling SEO proposals.
SEO Executive
SNV Infotech Pvt. Ltd. | Dec 2012 - Feb 2014
● Gained in-depth expertise in SEO, managing a diverse portfolio of projects.
● Led training sessions on off-page SEO strategies to enhance team capabilities.
● Achieved and maintained first-page Google rankings for multiple client websites.
CORE COMPETENCIES & SKILLS
● SEO & Keyword Research
● Social Media Marketing (LinkedIn, Facebook, Instagram)
● Google Ads & Meta Ads
● Content Marketing & Branding
● Email Marketing & Lead Generation
● Google Analytics & Google Tag Manager
● Competitor Analysis & Strategic Planning
● Website Optimization & UI/UX Enhancement
● Marketing Automation & CRM (Zoho CRM, HubSpot CRM)
● Paid Campaigns & Media Buying
● Landing Page Creation & Optimization (Unbounce, Instapage)
● Creating Email Templates using tools like Zoho Campaigns pre-designed templates
and optimizing them for content and performance to achieve high open and click
rates
● Experience in using Canva for creating digital ad copy designs, animated
banners/animated digital ads, social media posts, and ad designs
● Experienced in using tools for Data Intelligence platforms (ZoomInfo, Apollo, Lusha,
etc.) for data creation for marketing campaigns
● Experienced in using Microsoft Office Suite (Microsoft Word, Excel, PowerPoint,
Outlook)
● Proficient in using LinkedIn Sales Navigator for lead generation
● Experienced in using ChatGPT, Deepseek, and Perplexity AI tools for developing
marketing materials
EDUCATION
● Bachelor of Engineering (B.E.) in Electronics & Communication
Babulal Tarabai Institute of Research and Technology, Sagar | 2008 - 2012
● Higher Secondary School Certificate (HSSC)
Nalanda H.S. School, Sagar, MP | 2006 - 2007
● High School Certificate (HSC)
Govt. H.S. School, Dharnaka, Mhow | 2004 - 2005
CERTIFICATIONS
● Google Analytics Individual Qualification (2023 - 2024)
● Semrush SEO Toolkit Course (2023 - 2024)
