Research Note: Overview of Advanced Product
Quality Planning (APQP)
Abstract
Advanced Product Quality Planning (APQP) is a structured method for ensuring product quality and
customer satisfaction in the automotive and manufacturing industries. This research outlines the five
phases of APQP, associated tools, and its significance in quality management systems (QMS).
1. Introduction
APQP was developed by the Big Three automakers (Ford, GM, Chrysler) and standardized by the Automotive
Industry Action Group (AIAG). It forms the backbone of quality planning in IATF 16949 certified systems.
2. APQP Goals
• Ensure voice of customer is translated into technical requirements.
• Provide a framework for defect prevention, not detection.
• Establish quality discipline throughout product lifecycle.
3. Five Phases of APQP
1. Plan and Define Program: Customer requirements, preliminary bill of materials.
2. Product Design and Development: DFMEA, DFM/A, design reviews.
3. Process Design and Development: PFMEA, control plan, MSA.
4. Product and Process Validation: PPAP submission, pre-launch control.
5. Feedback, Assessment, and Corrective Action: 8D problem solving, lessons learned.
4. Core Tools
• FMEA: Failure Mode & Effects Analysis
• MSA: Measurement Systems Analysis
• SPC: Statistical Process Control
• PPAP: Production Part Approval Process
• Control Plans
5. Benefits of APQP
• Proactive quality control
• Cross-functional collaboration
• Reduced product launch delays
• Regulatory compliance (IATF, ISO)
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6. Conclusion
APQP ensures a product is designed, developed, and manufactured to meet or exceed customer
expectations. It strengthens quality culture and reduces risk across the supply chain.
Prepared by: [Your Name] Date: July 2025