UNIT-02

Unstructured Data Analytics

SYLLABUS-

 Importance of Unstructured Data,

 Unstructured DataAnalytics: Descriptive, diagnostic, predictive and prescriptive data Analytics based on Case
study.
 Data Visualization: box plots, histograms, scatterplots, features map visualization, t-SNE .
 Overview of Advance Excel- Introduction, Data validation, Introduction to charts, pivot table, Scenario
manager, Protecting data, Excel minor, Introduction to macros.

Unstructured Data Analytics- Importance of Unstructured Data:

Unstructured data, which lacks a predefined format, is crucial for businesses because it holds valuable, often untapped,
insights that can inform decisions, improve customer experiences, and drive innovation, going beyond what structured
data alone can provide.

1. Richer Insights and Context:

 Unstructured data, such as emails, social media posts, documents, and videos, provides a more complete picture
of customer behavior, market trends, and business operations than structured data alone.

 It allows for nuanced analysis, such as sentiment analysis, trend detection, and understanding customer
preferences.

 This deeper understanding helps businesses make more informed decisions and tailor their products and
services to meet customer demands effectively.

2. Innovation and Business Intelligence:

 Unstructured data can fuel innovation by providing new sources of inspiration, creativity, and discovery.

 By exploring unstructured datasets, organizations can uncover novel insights, ideas, and solutions that lead to
breakthrough innovations, product enhancements, and business opportunities.

 Unstructured data can also help businesses identify emerging trends and opportunities, allowing them to stay
ahead of the competition.

3. Improved Customer Experience:

 Analyzing customer interactions captured in unstructured data, such as reviews, call transcripts, or product
feedback, can provide valuable insights into customer preferences and pain points.

 This knowledge can be used to improve customer service, personalize marketing campaigns, and enhance overall
customer satisfaction.

 Businesses can use unstructured data to understand customer intent and market shifts, empowering them to
provide better, more secure, and resilient customer experiences.

4. Scalability and Flexibility:

 Unstructured data can be stored in its native format, making it highly flexible and adaptable to different use
cases.

 This flexibility allows businesses to collect and analyze data from a variety of sources, without being constrained
by rigid schemas.
  Unstructured data is also highly scalable, allowing businesses to handle large volumes of data without sacrificing
performance.

5. Examples of Unstructured Data:

 Emails

 Social media posts

 Documents (reports, presentations, etc.)

 Videos and images

 Audio files

 Customer reviews

 Call transcripts

 Surveillance footage

Unstructured data analytics is the process of extracting valuable insights and knowledge from data that doesn't conform
to a structured format, such as text, images, audio, and video, using specialized techniques and tools.

 What is Unstructured Data

 It's data that doesn't have a predefined format or structure, unlike structured data stored in relational
databases.

 Examples include text documents, emails, social media posts, images, audio files, and video files.

 Why is it Important?

 Unstructured data can hold valuable insights into customer behavior, market trends, and operational
processes.

 Analyzing this data can help businesses make better decisions, improve customer experiences, and gain a
competitive edge.

 How is it Analyzed?

 Text Mining: Extracts valuable information from text-based sources, such as customer reviews or social
media posts.

 Sentiment Analysis: Identifies emotions or opinions expressed in text data.

 Image and Video Analysis: Uses techniques like object detection and facial recognition to extract
information from visual data.

 Audio Analysis: Analyzes audio data for speech recognition, voice sentiment analysis, and other
applications.

 Machine Learning: Uses algorithms to find patterns and insights in unstructured data.

 Tools and Techniques

 Specialized tools are needed to handle the diverse formats and large volumes of unstructured data.

 These tools often include natural language processing (NLP), image processing, and machine learning
capabilities.

 Examples of Use Cases

  Healthcare: Analyzing medical images, patient records, and social media posts to improve diagnosis and
treatment.

 Finance: Detecting fraud, analyzing customer behavior, and identifying market trends.

 Retail: Understanding customer preferences, predicting demand, and improving marketing campaigns.

 Government: Analyzing social media sentiment, monitoring public opinion, and detecting potential
threats.

 Challenges

 Unstructured data can be difficult to store, manage, and analyze due to its varied formats and lack of
structure.

 It requires specialized skills and tools to extract meaningful insights.