Pragya Gaur

Visual Designer | +91 9717872438 | [email protected]

Gurugram Open to Relocate LinkedIn Portfolio

Profile Summary
A versatile Visual Designer with 4 years of experience creating impactful and aesthetically compelling designs across e-
commerce, SaaS, and enterprise platforms. Known for translating complex ideas into clean, engaging visual solutions that
align with brand strategy and user needs. Successfully contributed to high-visibility projects for top brands including
Shopperstop, Adani, Samsung, JW Marriott, and HP. Proficient in Adobe Photoshop, Illustrator, InDesign, Figma, Adobe XD,
and Miro, with hands-on experience in AI-powered design tools like Uizard, Galileo AI, and Framer AI. Certified in Google UX
Design and currently expanding expertise in Product Design for AI. Brings a strong foundation in HTML/CSS and a
collaborative mindset to work seamlessly with cross-functional teams. Passionate about visual storytelling, design innovation,
and delivering polished creative outcomes.

Education Work Experience

BFA Applied Arts, Amity University Noida, Freelance Visual Designer | Oct 2024 – Present, Remote
Aug 2018 – Jul 2022
As a Freelance Visual Designer, I specialize in delivering compelling, user-centered design solutions across digital
platforms. My work is rooted in content strategy and visual storytelling, ensuring that every creative asset—be it for web,
Tools social media, campaigns, or presentations—supports both brand integrity and audience engagement.
Partnered with cross-functional teams to conceptualize and execute end-to-end design projects, from intake and ideation to
Adobe XD
final delivery and QA. My design practice emphasizes clarity, accessibility, and a deep respect for brand systems. I thrive in
Figma remote, fast-paced environments, managing multiple deadlines while collaborating with writers, editors, and video
Adobe Photoshop producers to produce cohesive visual narratives.
Adobe Illustrator Proficient in Adobe Creative Cloud, Figma, and Google Slides, I bring a strong design sensibility, an eye for hierarchy and
Miro layout, and a proactive approach to creative problem-solving. I’ve also led design initiatives involving contract designers
Adobe InDesign and junior creatives—providing guidance, quality assurance, and consistent feedback to ensure high design standards
Canva across deliverables.

ChatGPT Software: Adobe XD, Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Miro
Sora

User Experience Designer, HP (Adecco payroll) | Sep 2023 – Sep 2024, Gurugram
Design Skills Developed intuitive interfaces for internal HP websites, ensuring seamless user experiences using Adobe XD, Figma, and
User Experience Design Adobe Photoshop, resulting in increased usability and internal user satisfaction.
User Interface Design Designed engaging B2B and B2C platforms that aligned with business objectives, improving engagement by 15% and
customer retention by 20%.
User Research
Collaborated with cross-functional teams and stakeholders to refine design processes based on feedback, delivering
Design thinking
highquality user interfaces within tight deadlines.
User research methodologies
Executed design strategies focused on enhancing user satisfaction and accessibility, achieving a 20% improvement in task
Prototyping – Development and Processes completion rates.
Requirement Mapping Iterated designs based on user feedback and A/B testing, optimizing platform performance and engagement metrics by
over 18%.

Software: Adobe XD, Figma & Adobe Photoshop

Research Skills
User Research Methodologies
Requirement Mapping Art Director, Cheil India (Samsung Group) | Aug 2022 - Sep 2023, Gurugram
White Boarding Led the digital launch of Samsung Flip5, Fold5, and S23 Series, creating impactful microsites, GIFs, and banners, boosting
customer interaction by 25% during product launches.
Directed successful product launches of M14 and Neo QLED TV, ensuring cohesive visual communication and a 20%
Soft Skills increase in campaign reach across digital channels.
Ingenuity and Novel problem solving Designed and produced creative assets for Fab Grab Fest Sale, driving a 18% increase in sales and expanding brand
Risk management visibility across digital platforms.
Produced daily assets for the Samsung website and Shop App, optimizing user experience and engagement across
Adaptability
Samsung's digital properties.
Team management
Led the creative direction for multiple high-impact projects, including Samsung M-series, maintaining strong brand
User centric
consistency across all digital touchpoints.
Meticulous
Software: Adobe Photoshop, Adobe Illustrator, Figma & Adobe XD

Graphic Designer, Strobe Works | Mar 2022 - Jul 2022, Remote

References Developed comprehensive brand guidelines, posters, menu cards, and digital materials for high-profile clients like JW
Saurabh Vora Marriott, CY Aravali, and Novotel Hyderabad Airport, resulting in a 20% increase in brand recognition.
Senior User Experience Designer
Crafted visually engaging content for digital and print media, boosting client engagement and online presence by over
Policy Bazar, Gurugram, India 15%.
[email protected] Managed multiple concurrent projects, ensuring timely delivery and consistent high-quality work across diverse client
needs.
Collaborated closely with clients to tailor creative outputs that aligned with brand strategy and campaign goals.
Yogesh Kumar
Software: Adobe Photoshop, Adobe Illustrator, Figma & Adobe XD
Software Engineering Manager
Icreon, Texas, United States
[email protected]
Project Trainee, DDB Mudra Group | Nov 2021 - Feb 2022, Ahmedabad
Assisted in creative execution for client projects, delivering high-quality media assets for brands like Shoppers Stop, Adani
Ashish Vaidhya
Wilmar, and Simpolo.
Senior Visual Designer
Designed a variety of assets including emailers, banners, and packaging, contributing to an increase in overall campaign
Strobe Works, India
[email protected]
effectiveness by 15%.
Developed and implemented innovative creative solutions, increasing client satisfaction and engagement with brand
campaigns.
Anurag Mishra
Software: Adobe Photoshop & Adobe Illustrator
Senior Art Director
Cheil (Samsung Group), India
+91 99119 11633
Arts Intern, Contract Advertising | May 2021 - Sep 2021, Mumbai
Designed a wide range of marketing materials including social media posts, banners, and emailers, ensuring brand
consistency and client satisfaction.
Collaborated in brainstorming sessions, providing innovative ideas for creative solutions that enhanced campaign visibility.
Developed and executed strategic, problem-solving creatives for diverse projects at Shoppers Stop.

Software: Adobe Photoshop & Adobe Illustrator

Graphic Designer, Javinishka | Mar 2021 - Jun 2021, Remote

Created cohesive and impactful social media and website assets for clients, driving audience engagement and enhancing
overall brand identity.
Assisted in building comprehensive brand guidelines, ensuring consistency and alignment with brand goals across all
visual communications.

Software: Adobe Photoshop, Adobe Illustrator & Adobe XD

Certifications
Product Design in AI | Artificial Intelligence and Users, Udemy | Present
Transitioning from Waterfall to Agile Project Management, LinkedIn Learning | May 2025
Google UI/UX Certification, Coursera | May 2022
Adobe UI/UX Design, Udemy | May 2021