English Writing Exam Guide
✨ 1. Common Structure for articles
● Introduction – Present the topic + define it
● Development – Give arguments, advantages, examples
● Conclusion – Summarize + give your opinion
🧠 2. Brainstorming Questions (Use for any topic)
● What is the topic about? (definition)
● Why is it important for businesses?
● Who uses it?
● Real example?
● What’s my opinion?
💡Ideas by Topic
📦 Supply Chain
● Involves the flow of goods from suppliers to customers
● Important for delivering products on time
● Technology helps track shipments and reduce delays
● Example: Amazon uses AI and robots to manage its supply chain
● A good supply chain = satisfied customers + reduced costs
💼 Business Planning
● Business planning helps organize goals and actions
● A business plan includes marketing strategy, financial plan, etc.
● Startups use it to attract investors
● Example: A new café needs a clear plan to succeed in a competitive market
● Helps reduce risks and improve decision-making
📢 Marketing
● Goal: attract and keep customers
● Types: digital marketing, influencer marketing, traditional ads
● Important to understand customer needs and target audience
● Example: Using Instagram to promote a product
● Marketing increases visibility and sales
💬 3. Useful Expressions
Introduction
● In today’s world, ...
● It is widely known that...
● [Topic] plays a crucial role in modern business.
● This article will focus on...
Development
● One key advantage is...
● For example, many companies use...
● In terms of benefits, we can mention...
● Another important point is...
● A good example of this is...
Conclusion
● To sum up,...
● In conclusion, it is clear that...
● From my perspective,...
● This shows that [topic] is essential for...
📚 4. Vocabulary to Remember
Term Meaning
Target audience Group of people a company targets
Brand awareness How well people know the brand
Supply chain Movement of goods from A to B
Logistics Management of storage + delivery
Business plan Document that organizes strategy
Promotion Advertising to increase sales
Customer satisfaction When clients are happy
Revenue Total income from sales
Strategy A planned approach
Inventory Stock of goods
✍️ 5. Sample Articles
🟦 1. Article: The Importance of Marketing in Business
Introduction
Marketing plays a key role in the success of any business. It helps companies attract new
customers, promote their products, and build brand awareness. In a competitive market,
having a strong marketing strategy is essential.
Development
There are different types of marketing, such as digital marketing, influencer marketing, and
traditional advertising. Today, digital tools like social media and email are widely used to
reach more people. For example, many brands promote their products on Instagram and
TikTok to connect with young audiences. Good marketing helps increase sales, build trust,
and grow a loyal customer base.
Conclusion
In conclusion, marketing is a powerful tool for business growth. Companies that invest in
creative and effective marketing strategies are more likely to succeed. It’s not just about
selling — it’s about building relationships with customers.
🟦 2. Article: The Role of Supply Chain in Business Success
Introduction
The supply chain is the process of moving goods from suppliers to customers. It includes
transportation, storage, and inventory management. A well-managed supply chain is
essential for delivering products on time and meeting customer expectations.
Development
Businesses rely on efficient supply chains to reduce costs and stay competitive. For
example, companies like Amazon use technology to track deliveries and manage
warehouses with robots. If a supply chain is slow or poorly organized, it can lead to delays,
extra expenses, and unhappy customers. That’s why supply chain management is a key part
of modern business strategy.
Conclusion
To sum up, the supply chain is a critical part of any company. A fast and efficient supply
chain leads to better customer service and higher profits. Businesses should continue to
invest in technology and planning to improve their supply chain performance.
🟦 3. Article: Why Business Planning Is Important for Startups
Introduction
Business planning is one of the first steps for any new company. It helps entrepreneurs set
goals, organize their ideas, and prepare for future challenges. Without a clear plan, it’s
difficult to build a strong business.
Development
A good business plan includes sections like marketing strategy, financial forecast, and
operations plan. It also helps startups attract investors and partners by showing a clear
vision. For example, a startup in the food delivery industry needs to plan how it will reach
customers, deliver quickly, and manage costs. Business planning reduces risks and guides
smart decisions.
Conclusion
In conclusion, business planning is essential for startups that want to succeed. It turns ideas
into action and helps businesses stay on track. With a strong plan, entrepreneurs are more
confident and prepared to face competition.
