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Introduction To Risk Communication

Risk communication is the exchange of information between experts and the public to enable informed decision-making during threats to health or safety. Key strategies include social media, community engagement, and mass awareness campaigns, while guiding principles emphasize trust, transparency, and proactive communication. The ultimate goal is to share vital information to help individuals take protective actions and mitigate risks.

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6 views11 pages

Introduction To Risk Communication

Risk communication is the exchange of information between experts and the public to enable informed decision-making during threats to health or safety. Key strategies include social media, community engagement, and mass awareness campaigns, while guiding principles emphasize trust, transparency, and proactive communication. The ultimate goal is to share vital information to help individuals take protective actions and mitigate risks.

Uploaded by

Gaddafi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Lesson 1: Introduction to Risk

Communication
Lesson Objectives

By the end of this lesson, you should be able to:


• Define Risk communication

• Explain the Purpose of Risk Communication

• Describe the Strategies of Risk Communication

• List the Guiding principles of Risk communication


Risk Communication

• Risk communication is the real time of exchange of information,


advice and opinions between experts or officials and people who
face a threat (hazard) to their survival, health, economic or social
well-being to enable informed decision-making

Information &
Decision Action
Engagement
PHEOC Purpose

• The purpose of a PHEOC is:


–Support public health response needs
–To provide the capability to receive, analyze,
display, and monitor incident information
–To identify, organize, deploy, and track resources
–To communicate, collaborate, and coordinate
from a centralized location
The Purpose of Risk Communication

• Share information vital for saving life


• Make everyone at risk take informed decisions to
mitigate the effects of the threat (hazard) e.g a disease
outbreak
• Take protective/preventive action
Information & Action
Decision
Engagement
Strategies Of Risk Communication

The following are the strategies used for risk communication:


• Social media
• Social mobilization
• Media communications
• Community engagement

• Stakeholder engagement

• Mass awareness campaigns


• Health promotion
Guiding Principles for Risk Communication
1

Create and maintain trust


2
Acknowledge and communicate even in uncertainty

3
Coordinate

Be transparent and fast in all communications


Guiding Principles for Risk Communication
5

Be proactive in public communication


6
Involve and engage those affected

Use integrated approaches

Build national capacity, support national ownership


Summary

● Risk communication is important for making informed decisions to

mitigate health threat effects


● Risk communication strategies include: mass media, social media,

community and stakeholder engagement, and social mobilization


Summary

● The guiding principles for risk communication include:


• Create and maintain trust
• Acknowledge and communicate even in uncertainty
• Coordinate
• Transparency
• Be transparent and fast in all communications
• Be proactive in public communication
• Involve and engage those affected
• Use an integrated approach
• Build national capacity and support national ownership
The End

You have come to the end of this lesson, Kindly proceed


to lesson 2

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