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Individual Assignment

The document outlines the assignment requirements for a business plan as part of an entrepreneurship course at Addis Ababa Medical and Business College. It details the essential components of a business plan, including the executive summary, company description, market analysis, operations plan, organization and management, marketing and sales plan, financial plan, funding request, and appendix. Additionally, it provides suggested page lengths for each section to guide students in their submissions.

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GUDATA ABARA
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13 views2 pages

Individual Assignment

The document outlines the assignment requirements for a business plan as part of an entrepreneurship course at Addis Ababa Medical and Business College. It details the essential components of a business plan, including the executive summary, company description, market analysis, operations plan, organization and management, marketing and sales plan, financial plan, funding request, and appendix. Additionally, it provides suggested page lengths for each section to guide students in their submissions.

Uploaded by

GUDATA ABARA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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ADDIS ABABA MEDICAL AND BUSINESS COLLEGE

COURSE: ENTREPRENUERHSIP

INDIVIDUAL ASSIGNMENT; MARK: 30%

Instructions:
 Submission form: Only soft copy through e-mail: [email protected]
 Each student is expected to submit two titles of business plans/projects
 The instructor will choose one and inform the student
 The student will prepare business plan based on the given guideline
below

Typical contents of a basic business plan:

 Executive Summary - A 1-2 page overview of the key points of the plan. This
should capture the essence and convince the reader to keep reading.
 Company Description - Details on the business, including mission, vision,
goals, location, legal structure, products/services.
 Market Analysis - Research on the target market, industry trends, competitors,
customer profiles and buying behaviors. This establishes market need.
 Operations Plan - How the business will function on a daily basis including
production, operations, suppliers, fulfillment etc. Details on facilities, equipment
needed.
 Organization & Management - Bios of founders/owners, organizational
structure, responsibilities, qualifications of management team.
 Marketing & Sales Plan - Target customers, pricing, promotional strategies,
sales forecasts and strategies to reach customers.
 Financial Plan - Startup costs, 5-10 years projected income statements, cash
flow statements, balance sheets and break even analysis. Assumptions
explained.
 Funding Request - Amount of funding needed, how it will be used, funding
options and terms. Exit strategy.
 Appendix - Resumes, product photos, letters of support, market research
details, licenses/permits as backup.
The level of detail and sections can vary based on the type/stage of business, but these
core elements help convey the business concept and feasibility to potential investors or
lenders.

Here are more detailed suggestions for the typical page lengths of each section in a
business plan:
Executive Summary:
 1 page for new businesses
 2 pages for more complex/established businesses

Company Description:
 1-2 pages
Market Analysis:

 3-5 pages for simple local businesses


 5-10 pages for businesses serving regional/national markets
Operations Plan:

 2-3 pages for most businesses


 3-5 pages if you have complex manufacturing, supply chain, etc.
Organization & Management:

 1-2 pages
Marketing & Sales Plan:

 3-5 pages for simple local plans


 5-10 pages if you'll use many marketing channels
Financial Plan:

 Startup Costs: 1 page


 Income Projections:
o 3 years of monthly projections: 5-10 pages
o Additional years (if any): 1 page each
 Cash Flow Projections: 1-2 pages
 Balance Sheets: 1 page each year
 Break Even Analysis: 1 page
Funding Request:

 1-2 pages
Appendix:

 No set page length, but allow 5-10 pages total


Overall, most basic business plans are 20-30 pages following these section lengths. More
complex plans could be 30-50 pages to thoroughly explain the concept. The key is providing
enough depth while avoiding unnecessary fluff.

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