I. K.
Gujral Punjab Technical University
Master of Computer Applications (MCA)
Sr. No. Assignments
1 Installation of MATLAB.
2 Write a program in MATLAB using different types of branching
statements.
3 Write a program to perform basic matrix operations.
4 WAP to plot different types of graphs in MATLAB.
5 Write a MATLAB code to plot with the elements of its vector
representation
6 Programs on simulation of real time systems for automation purpose.
7 Simulation of continuous and discrete systems.
8 Programs on testing the random number set for uniformity and
independence – Kolmogorov-Smirnov test, Chisquare test, Runs test and
Autocorrelation test.
9 Programs on simulation of single and two-server queuing systems..
10 Programs on simulation of an inventory system.
Text Books:
1. Jerry Banks, John S. Carson II, Barry L. Nelson and David M. Nicol, Discrete-Event
System and Simulation, Prentice Hall of India, New Delhi, 2005
2. Gordon, G: System Simulation, Prentice-Hall; 2 edition (1979).
Reference Books:
1. Gabriel A. Wainer, Discrete-event modeling and simulation: a practitioner's approach,
CRC Press, 2009
2. Bernard P. Zeigler, Herbert Praehofer, Tag Gon Kim, Theory of modeling and
simulation: integrating discrete event and continuous complex dynamic systems,
Academic Press, 2000.
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Course Code: PGCA1921
Course Name: E-Commerce & Digital Marketing
Program: MCA L: 4 T: 0 P: 0
Branch: Computer Applications Credits: 4
Semester: 3rd Contact hours: 44 hours
Theory/Practical: Theory Percentage of numerical/design problems: --
Internal max. marks: 30 Duration of end semester exam (ESE): 3hrs
External max. marks: 70 Elective status: Elective-II
Total marks: 100
Prerequisite: -NA-
Co requisite: -NA-
Additional material required in ESE: -NA-
Course Outcomes: Students will be able to:
CO# Course outcomes
CO1 Understand various applications and scope of ecommerce.
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I. K. Gujral Punjab Technical University
Master of Computer Applications (MCA)
CO2 Acquire knowledge of various payment modes used in ecommerce today.
CO3 Learn to develop, evaluate, and execute a comprehensive digital marketing strategy
and plan
CO4 Describe how and why to use digital marketing for multiple goals within a larger
marketing and/or media strategy, Developing effective digital and social media
strategies
CO5 Understand the major digital marketing channels - online advertising: Digital
display, video, mobile, search engine, and social media
Detailed contents Contact hours
Part A 22 Hours
Introduction to Electronic Commerce: Technical Components of E-
commerce, E-Commerce Framework, E-Commerce Applications and
Electronic Business. Internet Service provider and World wide web.
Architectural Framework for Electronic Commerce, WWW as the
Architecture and Hypertext publishing.
Electronic payment System : Types and Traditional payment, Value
exchange system, Electronic funds transfer, Digital Token Based Electronic
Payment System, Smart Cards – Credit Cards, Risk in Electronic Payment
Systems, Designing Electronic Payment Systems.
Electronic Data Interchange : Concepts and applications of EDI and
Limitation. EDI and Electronic Commerce standardization and EDI – EDI
Software Implementation. EDI Applications in Business – EDI: Legal,
Security and Privacy issues.E- Governance for India : Indian customer EDI
system and Service centres.
Part B 22 Hours
Introduction to Digital Marketing : Components of Online Marketing
(Email, Forum, Social network, Banner, Blog) , Impact of Online
Marketing, Basics of Affiliate Marketing, Viral Marketing, Influencer
Marketing, Referral Marketing, Online Advertising, Mobile Marketing,
Web analytics and Email Marketing.
Search Engine Optimization (SEO) and Social Engine Marketing (SEM).:
Importance of Internet and Search Engine and Role of Keywords in SEO,
On-Page Optimization (Onsite) and Off Page Optimization.
Introduction to Social Media Marketing (SMM).
Website Planning & Creation : Content Marketing Strategy, Keywords
Research and Analysis, Web Presence and Creating content.
Successful content marketing strategies and case studies.
Text Books:
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I. K. Gujral Punjab Technical University
Master of Computer Applications (MCA)
4. Whitley, David, “E-Commerce Strategy, Technologies and Applications”, Tata McGraw
Hill.
5. Laudon and Traver, “E-Commerce: Business, Technology & Society”, Pearson Education
6. Damian Ryan, Calvin Jone. Kogan Page; “Understanding Digital Marketing: Marketing
Strategies for Engaging the Digital Generation”.
Reference Books:
1. Seema Gupta, Digital Marketing, McGraw Hill
2. Puneet Singh Bhatia, Fundamentals of Digital Marketing First Edition, Publication
Pearson.
3. Shivani Karwal, “Digital Marketing Handbook: A Guide to search Engine
Optimization, Pay Per Click Marketing, Email Marketing and Content Marketing”,
CreateSpace Independent Publishing Platform, 1st edition.
4. Ian Dodson, The Art of Digital Marketing: The Definitive Guide to Creating
Strategic, Targeted and Measurable Online Campaigns, Publication Wiley India Pvt
Ltd.
5. Venakataramana Rolla, “Digital Marketing Practice guide for SMB: SEO, SEM and
SMM”, CreateSpace Independent Publishing Platform, First edition.
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Course Code: PGCA 1974
Course Name: e-Commerce and Digital Marketing Laboratory
Program: MCA L: 0 T: 0 P: 4
Branch: Computer Applications Credits: 2
Semester: 3rd Contact hours: 4 hours per week
Internal max. marks: 70 Theory/Practical: Practical
External max. marks: 30 Duration of End Semester Exam (ESE): 3hrs
Total marks: 100 Elective status: Elective-II
Prerequisite: --
Co requisite: --
Additional material required in ESE:--
Course Outcomes: After studying this course, students will be able to:
CO# Course Outcomes
CO1 Understand of implementation of ecommerce applications.
CO2 Learn to develop and implement digital marketing strategy and plan
CO3 Implement and developing effective digital and social media strategies
CO4 Implementation and working on the social, and security issues concerning the digital
marketing and e-commerce.
Instructions: Instructor can increase/decrease the experiments as per the requirement.
Assignments:
Develop Strategy/ Case Study for a Company/ Website enhancing its Online visibility using
following tools/channels:
1. Social media marketing and optimization
2. YouTube Marketing
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