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Advanced Vocabulary Revision Questions

The document presents a series of advanced vocabulary revision questions related to personal preferences and experiences, such as how individuals pass time while waiting and their reactions to customer service. It also discusses examples of subliminal advertising from Axe body spray and Tyskie beer, showcasing creative marketing strategies that align with brand messaging. These examples illustrate how companies use innovative techniques to capture consumer attention and enhance brand recall.

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7 views1 page

Advanced Vocabulary Revision Questions

The document presents a series of advanced vocabulary revision questions related to personal preferences and experiences, such as how individuals pass time while waiting and their reactions to customer service. It also discusses examples of subliminal advertising from Axe body spray and Tyskie beer, showcasing creative marketing strategies that align with brand messaging. These examples illustrate how companies use innovative techniques to capture consumer attention and enhance brand recall.

Uploaded by

Kpaymon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ADVANCED VOCABULARY REVISION QUESTIONS

1.How would you rather kill time when waiting at the doctor’s or the hairdresser’s; flicking through
a magazine or checking social media for updates about your friends and acquaintances?

2.Are you good at complaining when you are unhappy with customer service or are you easily
fobbed off?

3.Who are you the most likely to sing the praises of?

4.Can you remember something you bought discounted which gave you a huge saving?

5.Can you think of something that makes you feel outraged (like people jumping the queue in the
supermarket)?

6.What is your favourite social media platform and why?

7.What do you think of these two examples of subliminal advertising?

MEN’S DEODORANT

In a classic guerrilla/stealth move, Axe


body spray made a small modification to
a common “exit” sign used in places such
as garages and public buildings. The
company added customized stickers, in
the same style to that of exit man sign,
of women figures chasing after the man
figure. This, of course, is in line with the
brand’s commercial messaging of men
becoming irresistible to the opposite sex
when using Axe body spray.

BEER

Creative workers at a Polish beer


company, Tyskie, implemented an out-
of-the-box idea to help put their product
in the mind of potential consumers. They
placed images of their beer on bar door
handles, to make it appear as if
customers are holding a large Tyskie
beer jug, thanks to the juxtaposition of
the image and the door handles. This
undercover marketing example consists
of a visually effective and memorable
way to add an interesting detail to a mundane establishment entrance and instill the beer brand into
the minds of potential customers.

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