Consumer Equilibrium
Consumer Equilibrium
Inside Classroom…
Theory
of
Consumer’s Behaviour
Economics
Learning Objective…
▪ Understand as to how MU will behave with the change in TU or vice-versa.
1. Consumer
▪ The one who takes decisions about what to buy for satisfaction of wants, both as an
individual and as a member of household, is called a consumer.
2. Rational Consumer
▪ A consumer who seeks to maximize utility or satisfaction in spending his income is called a
rational consumer.
3. Equilibrium
4. Consumer’s Equilibrium
▪ Consumer’s equilibrium is the point at which a consumer maximizes her satisfaction levels,
subject to her budget constraint.
5. Budget constraint
▪ The consumer can buy any combination of two goods within his income constraint i.e.
Px. X + Py. Y M
Where,
▪ Px and Py are price of X and Y goods
▪ X and Y are the amount of X and Y goods purchased
▪ M – money income of the consumer
Economics
Features of Utility…
1. Utility is subjective.
It differs from person to 2. Utility is different from
person. usefulness of a commodity.
Economics
Features of Utility…
3. Utility depends
upon intensity
or urgency of 22
wants
18
10
0
Economics
Total Utility…
▪ Total utility (TU) refers to the total satisfaction obtained from the consumption of all possible
units of a commodity. It measures total satisfaction obtained from consumption of
all units of that commodity.
▪ TU is zero when zero units are consumed. Initial utility - Utility derived from first
unit of a commodity.
▪ TU = MU
Economics
Marginal Utility…
▪ Marginal utility refers to the additional utility derived by a consumer by consuming an
additional unit of a commodity at a given point of time. It is utility derived from
the last unit of a commodity purchased.
OR
𝚫𝐓𝐨𝐭𝐚𝐥𝐔𝐭𝐢𝐥𝐢𝐭𝐲
b. MU =
𝚫𝐔𝐧𝐢𝐭𝐬𝐨𝐟𝐂𝐨𝐦𝐦𝐨𝐝𝐢𝐭𝐲𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐝
Economics
TU and MU Schedule…
Bars of Chocolates (N) TU (Utils) MU (TU / N)
0 0 —
1 8 8
2 14 6
Positive
MU
3 18 4
4 20 2
Zero
5 20 0 MU
6 18 –2 Negative
MU
Economics
TU is Maximum
TU
Total Utility
TU and MU Curve…
0
1 2 3 4 5 6 7 8 9
Marginal Utility No. of units consumed
Positive MU
Zero MU
1 2 3 4 5 6 7 8 9 Negative MU
MU
No. of units consumed
Economics
The law states, ‘As more and more units of a commodity are consumed, marginal utility derived from
additional units goes on falling’.
This is the basic tendency of the human nature and that is why this law is considered as a Fundamental
Psychological law. The law was given by H. H. Gossen and thus is also known as
Gossen’s first law of consumption.
Economics
2. Continuity -
▪ The law of DMU holds only when consumption of successive units of commodity is without a
time gap.
Economics
3. Rationality -
▪ All consumers are assumed to be rational. In other words, they would like to
maximise their utility, given the price of the commodity and their
income levels.
Economics
4. Homogeneity -
4. If TU after 3 bars of chocolate is 35 utils and after 4 bars is 40 utils, then the MU of the
False
fourth bar is chocolate is 75 utils.
2. The consumer can buy any combination of two goods within his
income constraint
_________________.
subjective
3. Utility is a ______________ concept. It differs from person to person.
saturation
4. When TU is maximum, MU is zero this is known as the point of ___________.
5. The one who takes decisions about what to buy for satisfaction of wants,
both as an individual and as a member of household,
consumer
is called a _____________.
utils
6. The unit for measuring satisfaction is called ____________.
Economics
Consumer’s Equilibrium…
Consumer’s Equilibrium refers to the situation where the consumer is having maximum
satisfaction with limited income and has no urge\tendency to change his way of
expenditure on the commodity.
Economics
1.Utility can be
cardinally
measurable
Marginal utility of money is the additional
satisfaction a consumer gains from
spending an extra unit
of money.
2. Prices of
commodities
are given
and remain
constant.
4. Constant
3. Consumer’s
Marginal Utility of
income is given.
Money.
Economics
Equilibrium Condition
for a
Single Commodity
Economics
Equilibrium Condition for a Single Commodity…
Let’s understand the equilibrium through an illustration.
Taking MUm = 2 utils.
Units of Marginal MU in terms Price of Gain Direction of
Oranges Utility of Money Oranges (Rs.) Change
Consumed (Utils) (Rs.) (Rs.)
0 0 0 1 –
1 8 8/2 = 4 1 3 Consumption
2 6 6/2 = 3 1 2 Consumption
3 4 4/2 = 2 1 1 Consumption
5 0 0/2 = 0 1 –1 Consumption
6 –2 –2/2 = –1 1 –2 Consumption
Economics
MUx (Utils)
Mux(money ) =
MU of a rupee
CASE I : • If MUx (money) > Px, consumer keeps on consuming more units.When he consumes
more unit, the additional utility derived from consuming X keeps on falling. He keeps
MUx (money) > Px on consuming till MUx (money) = Px.
CASE II : • If MUx (money) < Px, he will decrease the consumption of X.When he decreases the
consumption of X, the marginal utility of X will increase. He will keep on decreasing
MUx (money) < Px consumption of X till MUx (money) = Px.
▪ Thus, MUx (money) = Px is the condition for consumer’s equilibrium in a single commodity case.
E P
Px x
X
O N1 N N2
MUx
Units of consumption of Good X
Economics
Consumer’s Equilibrium
for
Many Commodities
Economics
▪ Note : The term ‘equi-Mu ‘ doesn't’t refer to the equality of MUs of goods, but
MUs of the last rupee spent on each good.
Economics
Px = Rs. 2 per unit, Py = Rs. 4 per unit and consumer’s money income is Rs. 20. MUx and
MUy is given in the table shown below:
MUx MUy
Units MUx MUy Px Py
1 20 24 20/2 = 10 24/4 = 6
2 18 20 18/2 = 9 20/4 = 5
3 16 16 16/2 = 8 16/4 = 4
4 14 12 14/2 = 7 12/4 = 3
5 12 8 12/2 = 6 8/4 = 2
6 10 4 10/2 = 5 4/4 = 1
Economics
▪ As per consumer’s equilibrium conditions, it is satisfied at the following combination
of two goods.
6x + 2y = 6 × 2 + 2 × 4 = 12 + 8 = 20
▪ The entire income of the consumer is spent when he purchases 6 units of X and 2
units of Y.
Px . X + P y . Y = M
6 × 2 + 2 × 4 = 20
20 = 20
Economics
MUm is constant:
1. MU from the last rupee spent on X > MU from the last rupee spent on Y
MUx MUy
4. He keeps on consuming X till - =
Px Py
Economics
MUx MUy
Case - 2
Px Py
1. MU from the last rupee spent on X < MU from the last rupee spent on Y
MUx MUy
=
Px Py
Economics
cardinally
4.Utility can be ______________ measurable.
(1) 1st.( 2,2) and 2nd. (3,3) • Prefers 2nd bundle to 1st. (More of both the goods)
(3) 1st. (2,3) and 2nd. • Indifferent between two bundles. (More of one and less
(3,2) of other )
Economics
▪ Indifference Map refers to the family of indifference curves that represent consumer
preference over all the bundles of the two goods.
Indifference Map
Y
Higher IC represents Higher
level of utility
Commodity Y CI3
IC2
IC1
O X
Commodity X
Economics
MRS is defined as the amount of one good the consumer is willing to give up to consume an
additional unit of the other good.
A 1 8 —
B 2 4 4Y : 1X
C 3 2 2Y : 1X
D 4 1 1Y : 1X
Economics
Assumptions of Indifference Curve…
Assumptions
Economics
Good Y
5
C 3 2 B (2x + 4y)
4
3
D 4 1 C (3x + 2y )
2 D (4x + 1y)
1 IC
X
1 2 3 4
Good X
Economics
Properties of Indifference Curve…
▪ The indifference curve slopes downwards from left to right i.e. It is negatively
sloped.
Good Y
5
8 B
A 1 — 4
3 4Y:1X
C
B 2 4 4Y : 1X 2
D
1 2Y:1X
IC
C 3 2 2Y : 1X 1Y:1X
X
1 2 3 4
D 4 1 1Y : 1X Good X
➢ He is willing to sacrifice less units of Y to obtain additional units of X .[Initially he is willing to sacrifice 4 units of
X, then 2 units and so on]
Economics
Y2 D
C IC3
Y1
A IC2
IC1
O X
X1 X2
Economics
4. Indifference curve can never intersect each other.
▪ As two indifference curves cannot represent the same level of satisfaction, they cannot
intersect each other.
A
IC2
IC1
O X
Economics
Budget constraint…
The consumer can buy any combination of two goods within his income constraint i.e.
Px. . X + Py . Y M
Where,
Affordable bundles :
(0,1) , ( 0,2) , (0,3), (0,4), (0,5), (0,6) , (0,7) , (0,8) , (0,9) ,(0,10)
B
U
(1,1) , (1,2) , (1,3) , (1,4) , (1,5), (1,6), (1,7), (1,8)
D
G
(2,1) , (2,2) , (2,3) , (2,4) , (2,5), (2,6)
E
T
(3,1) , (3,2) , (3,3), (3,4)
S
(4,1) , (4,2)
E
(5,0) T
Economics
Budget Line…
▪ Budget line is a graphical representation of all possible combination of two goods which can be
purchased with given income and prices, such that the cost of each of these combinations is
equal to the money income of consumer i.e.
PxX + PyY = M
It is also known as
price line.
Economics
Budget Line…
Income = Rs. 50
Budget Line
Price of X = Rs. 10/unit Price of Y = Rs. 5/unit
Combinations
Good Good Money Spent = Income Y H
X Y (Rs.) 10 A
Unattainable
A 0 10 (0×10) + (10×5)=50 Combination
8 B
B 1 8 (1×10) + (8×5)=50
C
C 2 6 (2×10) + (6×5)=50 Good 6
D 3 4 (3×10) + (4×5)=50 Y 4
G D
E 4 2 (4×10) + (2×5)=50 Income is
2 underspent E
F 5 0 (5×10) + (0×5)=50
F
X
0
1 2 3 4 5
Good X
Economics
Px
MRE = P
y
Economics
Properties of Budget Line…
1. Budget line is downward sloping from left to right .
▪ The market requires consumer to sacrifice certain units of one good to obtain an extra unit
of the other good. Y
A
10
8 B
Good 6 C
Y 4 D
2 E
F X
0 1 2 3 4 5
Good X
Economics
Properties of Budget Line…
2. Budget line is downward sloping straight line .
▪ Slope of budget line is equal to MRE i.e. ‘Price Ratio’ of two goods which remains
constant . Y
10 A
8 B
Good 6 C
Y
4 D
2 E
F X
0
1 2 3 4 5
Good X
Economics
Y
▪ Increase in income - Budget line shifts to right A1
from AB to A1B1.
A
▪ Decrease in income - Budget line shift to A2
left from AB to A2B2.
B2 B1 X
B
Economics
Good Y
6
2 D
X
O
1 2 3 4 5
Good X
Economics
Consumer’s Equilibrium
through
Indifference Curve Approach
Economics
1. MRSxy = MRE = Px / Py
2. MRSxy is declining.
Economics
Y Px
MRSxy = = Slope of indifference curve MRE = P = Slope of the budget line
X y
Good
Combinations Good X MRS MRE
Y
A 1 8 — —
B 2 4 4Y : 1X 2Y : 1X
C 3 2 2Y : 1X 2Y : 1X
D 4 1 1Y : 1X 2Y : 1X
Economics
▪ The consumer is willing to pay more for X than the price prevailing in the market.
▪ Consumer would buy more of x.
▪ When he buys more of x, utility derived from X falls and he is willing to sacrifice less of Y.
▪ Thus MRSxy starts declining.
▪ He continues to consume more of X, till MRSxy = MRE = Px / Py
Economics
▪ The consumer is willing to pay less for X than the price prevailing in the market.
▪ The indifference curve must be convex to the origin at the point of equilibrium. Unless
MRS continuously falls, the equilibrium cannot be established.
Economics
Good K
Y E Slope of indifference
y1
IC3 curve = Slope of
A budget line i.e.
IC2 MRSxy = Px /Py
G
IC1
O X
x1
Good X
Economics
Consumer’s Equilibrium through Indifference Curve
Approach…
▪ In the diagram, Equilibrium is at point E, (Budget line touches the highest indifference curve
IC2) where the consumer purchases OX1 quantity of commodity ‘X’ and OY1 quantity of
commodity ‘Y’
▪ Bundles on IC3 are not affordable.
Good Y
E
Y1
IC3
A
G IC2
IC1
O X1 X
Good X
Economics
Ans. (c)
Economics
Multiple Choice Questions…
3. For consumer’s equilibrium to be stable, the requirement is:
(a) Constant MRS (b) Increasing MRS
(c) Diminishing MRS (d) None of these Ans. (c)
MRE
4. _______is the rate at which market requires a consumer to sacrifice units ofY to
buy one more unit of X which is equal to ratio of prices of x and y good.
tangent
5. A consumer is in equilibrium at a point where budget line is ____________ to
indifference curve.
Economics
Let’s Practice…
Ques: A consumer consumes only two goods X andY, both priced at 2 per unit. If the
consumer chooses a combination of the two goods with Marginal Rate of
Substitution equal to 2, is the consumer in equilibrium? Why or why
not? What will a rational consumer do in this
situation? Explain.
▪ Ans - Given Px = 2 , Py = 2 and MRS = 2
▪ A consumer is said to be in equilibrium when MRS = Px/Py. Substituting the values we find that 2 > 2/2
i.e. MRS > Px/Py. Therefore, consumer is not in equilibrium.
▪ MRS > Px/Py means that consumer is willing to pay more for one more unit of X as compared to what
the market demands.
▪ The consumer will buy more and more of X. As a result MRS will fall due to the Law of Diminishing
Marginal Utility.
▪ This will continue till MRS = Px/Py and consumer is in equilibrium.
Economics