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Erica M. Atendido Bshm-Ii-Kaizen

Hôtel Plaza Athénée is a luxury hotel in Paris, established in 1913, known for its blend of classic French charm and modern luxury. It offers 154 rooms and 54 suites, catering to affluent travelers seeking exclusivity and personalized service. The hotel features various amenities, including Michelin-starred dining, a spa, and bespoke experiences, making it a prestigious destination on Avenue Montaigne.

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Erica Atendido
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14 views2 pages

Erica M. Atendido Bshm-Ii-Kaizen

Hôtel Plaza Athénée is a luxury hotel in Paris, established in 1913, known for its blend of classic French charm and modern luxury. It offers 154 rooms and 54 suites, catering to affluent travelers seeking exclusivity and personalized service. The hotel features various amenities, including Michelin-starred dining, a spa, and bespoke experiences, making it a prestigious destination on Avenue Montaigne.

Uploaded by

Erica Atendido
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© © All Rights Reserved
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Erica M.

Atendido

BSHM-II-KAIZEN

Hôtel Plaza Athénée is one of Paris’s most iconic luxury hotels, located on the
prestigious Avenue Montaigne, a street synonymous with high fashion and
elegance. Established in 1913, this historic hotel is part of the Dorchester
Collection, a group of world-renowned five-star hotels. Known for its timeless
Parisian charm, it offers a unique blend of classic French opulence and
modern luxury, attracting celebrities, fashion icons, and affluent travelers
from around the globe. The hotel’s Haussmann-style façade, adorned with
its signature red awnings and cascading geraniums, makes it one of the most
recognizable landmarks in the city.

Products and services offered: The hotel features 154 rooms and 54
suites, each uniquely decorated with luxurious fabrics, elegant furnishings,
and tasteful artwork.

Target market: Hôtel Plaza Athénée caters to affluent travelers seeking


luxury, exclusivity, and a quintessential Parisian experience.

Customer Needs: Luxury, exclusivity, personalized service, and a


memorable Parisian experience.

Core Product: Luxury accommodation in a prestigious Parisian setting.

Facilitating Products: Elegant rooms, 24/7 concierge, Michelin-starred


dining, airport transfers.

Supporting Products: Dior Spa, butler service, event spaces, fitness


center, fashion partnerships.
Augmented Products: Bespoke experiences, personalized gifts, smart
room tech, VIP cultural access.

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