Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
7 views1 page

Consumer Behaviour Model

The document outlines a consumer behavior model that illustrates the influence of online reviews on purchase intentions, mediated by brand trust. It also highlights that the type of product moderates the relationship between online reviews and purchase intention. This framework emphasizes the interconnectedness of these variables in consumer decision-making.

Uploaded by

RAJU SHATHABOINA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
7 views1 page

Consumer Behaviour Model

The document outlines a consumer behavior model that illustrates the influence of online reviews on purchase intentions, mediated by brand trust. It also highlights that the type of product moderates the relationship between online reviews and purchase intention. This framework emphasizes the interconnectedness of these variables in consumer decision-making.

Uploaded by

RAJU SHATHABOINA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Consumer Behaviour Model: Relationship between Variables

This model explains how online reviews influence consumers' purchase intentions through
brand trust (mediator) and how product type moderates this relationship.

Online Reviews → Brand Trust → Purchase Intention

Product Type (Moderates the relationship between Online Reviews and Purchase
Intention)

You might also like