Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
6 views2 pages

BDMDM Assignment 1

The document presents various analyses of Customer Lifetime Value (CLV) and response rates across different sales channels and demographics. It highlights that face-to-face sales channels yield higher CLV compared to online channels, while the Agent channel excels in converting prospects despite lower CLV. Additionally, marital status influences CLV, with married customers showing the highest value, and gender and timing also affect response rates.

Uploaded by

Aditya Solanki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
6 views2 pages

BDMDM Assignment 1

The document presents various analyses of Customer Lifetime Value (CLV) and response rates across different sales channels and demographics. It highlights that face-to-face sales channels yield higher CLV compared to online channels, while the Agent channel excels in converting prospects despite lower CLV. Additionally, marital status influences CLV, with married customers showing the highest value, and gender and timing also affect response rates.

Uploaded by

Aditya Solanki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

1.

Average of Customer Lifetime Value by Sales Channel

This line chart illustrates the difference in average Customer Lifetime Value (CLV) across the
various sales channels. The Branch channel is the highest in average CLV, closely followed by Call
Center and Agent, while the lowest is Web. This implies that customers won through face-to-face
or assisted sales channels (Branch, Call Center, Agent) are likely to create more long-term value
than online-acquired customers. This may be because of higher personal interaction or upselling
potential through human communication.

2. Total Response_Yes by Sales Channel

This bar chart emphasizes the overall count of positive answers (i.e., 'Yes') across each sales
channel. The Agent channel possesses the largest number of positive answers, far more than
other channels. Branch, Call Center, and Web come next in descending order. Although the Agent
channel does not possess the highest CLV, it appears to be the most efficient at converting
prospects, which reflects high persuasive ability or superior targeting methods by agents.

3. Maximum of Customer Lifetime Value by Marital Status

This bar graph depicts the highest CLV for three marriage statuses: Married, Single, and Divorced.
The married customers have the largest highest CLV, followed closely by singles, then the lowest
among divorced customers. This would indicate marital status can affect purchasing power or
retention, and that married may possess more stable financial situations or more significant
insurance requirements, resulting in higher worth over the long term.

4. Mean of Response_Yes by Days_Left (bins) and Gender

This bar chart stacked by mean positive response rate, by Days_Left (perhaps a timer leading to a
deadline decision) and Gender (M/F), has different response rates within bins and some peak at
Day 100 and Day 300. Females (F) have marginally higher mean responses in some bins than
Males (M). This suggests that timing and gender may be factors in responsiveness among
customers, and that segment-level marketing targeted to time segments and gender could
enhance conversions.

You might also like