INTRODUCTION TO

MEDIA AND
INFORMATION LITERACY
 PRE
ASSESSMENT
1. Which of the following describes the
capacity to read and write associated with
the knowledge to determine, comprehend,
explain, generate, communicate, and
calculate using printed materials?
a.Media
b. Literacy
c. Computer
d. Information
2. Which of the following is a
tool or platform used to
convey information or means
of communication?
a.Media
b. Literacy
c. Computer
d. Information
3. What do you call the
knowledge acquired from
someone or something?

a.Media
b. Literacy
c. Computer
d. Information
4. Which of these is characterized by an
individual's ability to understand the
functions of media and determine the
relevant use and worth of media
platforms?

a. Media Literacy
b. Computer Literacy
c. Technology Literacy
d. Information Literacy
5. Which of the following describes an
individual who knows how to manipulate
technology independently or with the
assistance of others in using the
technology efficiently and suitably?

a. Media Literate
b. Computer Literate
c. Technology Literate
d. Information Literate
6. Which of the following refers to the
ability to transmit communication or
acquiring data or facts that relate to
the use of media information?
a. Media Literacy
b. Computer Literacy
c. Technology Literacy
d. Information Literacy
7. What do you call the equipment
or method that is useful to
people’s daily activities?
a. Media
b. Literacy
c. Computer
d. Technology
8. Which are the necessary skills that
let a person interact using different
kinds of media and access information
around the globe?

a. Media and Information Literacy

b. Computer and Technology Literacy
c. Information and Technology Literacy
d. Information and Communication Literacy
9. What electronic machine is
used to store and work with a
large amount of information?
a. Media
b. Literacy
c. Computer
d. Technology
10. What do you call the globally
connected network system that uses
TCP/IP to transmit data via various
types of media?

a. Media
b. Literacy
c. Computer
d. Technology
11. What do you call the present time
when technological advancement is
inevitable, and access to information
is easy with the aid of technology?
a. Industrial Age
b. Electronic Age
c. Prehistoric Age
d. New Information Age
12. Which of the following is
not a form of social media?
a. Twitter
b. Google
c. Facebook
d. Instagram
13. What do you call a person who has
gained many subscribers and followers,
and is being paid by YouTube through
advertisements and commercials placed in
their Vlogs or YouTube Channels?
a. Netizen
b. Blogger
c. Media Influencer
d. Internet Sensation
 14. Which of the following
statements is NOT true about the
communication today?
a. We now have access to fast and easy form of
communication services.
b. Communication in the modern period is
susceptible to media and information.
c. Social media forms of communication always
have a positive effect to a person in terms of
personal relationship.
d. Media users and contributors must be mindful in
taking advantage on the use of communication
technology in appropriate ways.
15. “Media and information literacy are
important skills that we need to develop
for us to take advantage of the use and
benefits of technology in the modern
society.” The statement is ___________.

a. belief
b. factual
c. opinion
d. fallacious
Answer
Key
 INTRODUCTION TO
MEDIA AND
INFORMATION LITERACY
Objectives:
❑ Create a log that reflects your current use and
interaction with media and information.
❑ Define the key concepts (media, information,
technology literacy, and media and information
literacies).
❑ Describe the responsible use of media and
information.
❑ Create a simple mind map on the influenced of
media and information to communication.
❑ Compare and contrast media, information, and
technology literacy.
❑ Analyze a editorial cartoon.
 MEDIA USE LOG
Weekly Interaction Log with Information and
Information Providers

Media or Information Provider Number of hours in a week

Youtube
Facebook
Television
Books
Others
MEDIA USE LOG
Identify the similarities and
differences between and among
media literacy, information literacy,
and technology literacy by
completing the triple Venn diagram
below. Then, answer the guide
questions that follow. Do this activity
on a separate sheet of paper.
 WHAT IS COMMUNICATION?
the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to
express your ideas, thoughts,
feelings, etc., to someone else.

Communication

the exchange of information and

the expression of feeling that
can result in understanding.
Two types of communication
NON VERBAL
VERBAL
Signs
Oral
Symbols Written
Colors
Gestures
Body language
Facial expression
Communication and Media
Information

Communication
is affected by
media and
information.
However, this form of
communication may have a
negative effect on people in
terms of personal relationships
that may be strained by the
over-reliance on social media
that are fertile grounds for fake
news.
Therefore, we should
always be mindful in taking
advantage of the use of
communication technology
in appropriate ways. We
must keep in mind the
principle of “Think before
you click”.
 MEDIA
The physical objects used to
communicate with, or the mass
communication through physical
objects such as radio, television,
computers, film, etc. It also
refers to any physical object
used to communicate messages.
 LITERACY
The ability to identify,
understand, interpret, create,
communicate and compute,
using printed and written
materials associated with
varying contexts.
 MEDIA LITERACY
Highlights the capacity of an
individual to understand the
functions of media and determine
the relevant use and worth of
media platforms.
 INFORMATION
A broad term that covers
processed data, knowledge
derived from study, experience,
instruction, signals or symbols.
INFORMATION LITERACY
It is the communication
or acquiring of data or
facts that relate to the
use of media information.
TECHNOLOGY LITERACY
It is the skill of an
individual to manipulate
technology independently
or with the assistance of
others in using the
technology in an efficient
and suitable way.
 MEDIA AND
INFORMATION LITERACY
The essential skills and
competencies that allow
individuals to engage with media
and other information providers
effectively, as well as develop
critical thinking and life-long
learning skills to socialize and
become active citizens.
How is communication affected by
media and information?
 RESPONSIBLE USE OF
MEDIA AND INFORMATION
The 21st Century is known as
the information age. Now, people
are highly dependent on
technology in different aspects of
their lives such as for
communication, entertainment,
and work-related activities.
 RESPONSIBLE USE OF
MEDIA AND INFORMATION
Teachers and students use
reliable internet sources in
acquiring information as well
as in researches. Others use
different media platforms for
information dissemination and
for social awareness and
advocacy purposes.
Here are some tips
for the responsible
use of media and
information.
 Ensure personal
information safety
 Get
permission
Think before
you click
 Keep your
password safe
 Spread
positivity
 TASK #1
Make a mind map
(Effect of Media
and Information to
Communication)
 INTRODUCTION TO
MEDIA AND
INFORMATION LITERACY
REVIEW TIME
The physical objects used to
communicate with, or the
mass communication through
physical objects such as radio,
television, computers, film,
etc.

MEDIA
A broad term that covers
processed data, knowledge
derived from study,
experience, instruction,
signals or symbols.

INFORMATION
The ability to identify,
understand, interpret,
create, communicate and
compute, using printed and
written materials associated
with varying contexts.

LITERACY
It is the skill of an individual
to manipulate technology
independently or with the
assistance of others in using
the technology in an
efficient and suitable way.
TECHNOLOGY
LITERACY
Highlights the capacity of
an individual to understand
the functions of media and
determine the relevant use
and worth of media
platforms.
MEDIA
LITERACY
It is the communication
or acquiring of data or
facts that relate to the
use of media information.

INFORMATION
LITERACY
The essential skills and competencies
that allow individuals to engage with
media and other information providers
effectively, as well as develop critical
thinking and life-long learning skills to
socialize and become active citizens.

MEDIA AND
INFORMATION
LITERACY
 What are the
tips for the
responsible use
of media and
information.
 TASK #2
Write your analysis of
the editorial cartoon
shown below. How are
you going to relate this
to responsible use of
media and information in
a democratic society?
Thank You!