HCMC UNIVERSITY OF TECHNOLOGY AND EDUCATION Program: Industrial Management

FACULTY OF ECONOMICS Level: Undergraduate

Course Syllabus

1. Course Title: Electronic Commerce

2. Course Code: ECOM431308E
3. Number of Credits: 3 units (3/0/6) (3 lecture periods, 0 laboratory period, 6 self-study period
per week). Time allocation: 15 weeks
4. Instructors
Main lecturers: Dr. Nguyen Phan Anh Huy
List of other lecturers:
5. Course Requirements
Prerequisite courses: Fundamental Management
Previous courses: Applied Computing
6. Course Description:
This course provide students specialized knowledge of E-commerce, how to apply and
implement the project of e-commerce, can apply appropriate e-commerce strategies in the
enterprise, understand the most effective implementation methods to enhance the competitiveness
in the digital age.
Course Goals:

Goals Goal Description ELOs

G1 Illustrate concepts of E-commerce ELO2

G2 Form ideas for a new E-commerce business models ELO12

ELO16

G3 Teamwork skills, communication and reading comprehension of ELO13

technical documents in English.

G4 Ability to create ideas, upgrade and operate well E-commerce ELO14

models. ELO15

7. Course Learning Outcomes:

CLOs CLO Description Outcome
Understand the role of e-commerce in enterprises in an era of ELO2
G1.1
G1 globalization
G1.2 Describe the basic characteristics of e-commerce ELO2
G2.1 Understand the components of the e-commerce system ELO12
G2
G2.2 Present the operating principles of the e-commerce system ELO16
1
 Ability to self-search documents, self-study and present specialized
G2.3
content
Ability to work in teams to discuss and solve issues related to ELO13
G3.1
G3 applications and technologies of an e-commerce system
G3.2 Can use MS project software in project planning ELO13
Analyzing the situation of strengths and weaknesses of enterprises to ELO14
G4.1
develop appropriate e-commerce strategy
G4 Application of various types of e-commerce to serve to enhance ELO14
G4.2 competition, increase market shares and profits for businesses

G4.3 Ability to manage and operate an e-commerce system in business ELO15

8. Required Resources:
Textbooks:
1. Laudon, Kenneth C., and Carol Guercio Traver. E-commerce: business, technology,
society. 2016.
Supplemental materials:
1. Efraim Turban et al., Introduction to Electronic Commerce, Pearson, 2011.
2. Linzbach, P., Inman, J. J., & Nikolova, H. (2019). E-Commerce in a Physical Store:
Which Retailing Technologies Add Real Value?. NIM Marketing Intelligence
Review, 11(1), 42-47.
3. Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group-
buying websites: The integration of the commitment–trust theory and e-commerce
success model. Information & Management, 53(5), 625-642.
4. Zhao, W. X., Li, S., He, Y., Chang, E. Y., Wen, J. R., & Li, X. (2015). Connecting
social media to e-commerce: Cold-start product recommendation using
microblogging information. IEEE Transactions on Knowledge and Data
Engineering, 28(5), 1147-1159.
5. Akter, S., & Wamba, S. F. (2016). Big data analytics in E-commerce: a systematic
review and agenda for future research. Electronic Markets, 26(2), 173-194.
6. Oliveira, T., Alhinho, M., Rita, P., & Dhillon, G. (2017). Modelling and testing
consumer trust dimensions in e-commerce. Computers in Human Behavior, 71, 153-
164.
7. Wankmueller, J. R. (2015). U.S. Patent No. 8,965,811. Washington, DC: U.S.
Patent and Trademark Office.
8. Kapoor, R. V., Lo, J. W., & Ng, J. W. (2016). U.S. Patent No. 9,331,871.
Washington, DC: U.S. Patent and Trademark Office.

9. Assessment:
- Grading scale: 10
- Examination plan:
Types Assessmen CLOs Rate(%
of Timelin t )
Content/ Topics
Exam e method
s
Short Test 50
Case study presentation by groups Week 2- Presentatio G1.1 10
KT#1
13 n G3.2
2
 Making videos of an E-commerce Week 5 Videos G3.2 10
KT#2
service
KT#3 Quiz 1 online Week 7 Online test G3.2 10
KT#4 Quiz 2 online Week 10 Online test G3.2 10
Making videos of E-commerce new Week 9 Videos G3.2 10
KT#5 trends or a well-known persons
(companies) related to E-commerce
Bonus excercises Week 11 Presentatio G1.1 10
KT#6
n G3.2
Project 50
Groups are required to finish a Week 2- Essay G2.1
project: set up an online business 15 G2.2
plan, design a sales website and G3.2
deploy online marketing campaigns,
write report. G4.1
G4.2
G4.3
10. Course Outline:
Week Content CLOs
Chapter 1: Introduction to E-commerce
A/ Major content and teaching methodology (3) G1.2
Theoretical content:
1.1 The importance of e-commerce in the new era
1.2 General concepts of e-commerce
1.3 Characteristics of e-commerce
1.4 Benefits and limitations of e-commerce
1.5 The influence of e-commerce
1 1.6 Infrastructure, technical and legal for e-commerce development
Main teaching methodology:
+ Presentation
+ Discussion
B/ Content for self-study at home: (6)

Analyze the case study

Read chapter 2 of the textbook

2-3 Chapter 2: Introduction to E-commerce Business

Models and Concepts
A/ Major content and teaching methodology (3)
Theoretical content: G1.2
■ Identify the key components of e-commerce business models.
■ Describe the major B2C business models.
■ Describe the major B2B business models.
■ Understand key business concepts and strategies applicable to e-

3
 commerce.
Main teaching methodology:
+ Presentation
+ Discussion
B/ Content for self-study at home: (6)
Analyze the case study
Read chapter 3 of the textbook
Chapter 3: E-commerce Infrastructure:
The Internet, Web, and Mobile Platform
A/ Major content and teaching methodology (3)
Theoretical content: G1.2
■ Discuss the origins of the Internet.
■ Identify the key technology concepts behind the Internet.
■ Discuss the impact of the mobile platform and cloud computing.
■ Describe the role of Internet protocols and utility programs.
■ Explain the current structure of the Internet.
■ Understand the limitations of today’s Internet.
4-5-6 ■ Describe the potential capabilities of the Internet of the future.
■ Understand how the Web works.
■ Describe how Internet and Web features and services support e-
commerce.
■ Understand the impact of m-commerce applications.
Main teaching methodology:
+ Presentation
+ Discussion
B/ Content for self-study at home: (6)
Analyze the case study
Read chapter 4 of the textbook
7-8 Chapter 4: Building an E-commerce Presence: Web Sites, Mobile
Sites, and Apps
A/ Major content and teaching methodology (3)
Theoretical content: G1.2
■ Understand the questions you must ask and answer, and the steps
you should take, in
developing an e-commerce presence.
■ Explain the process that should be followed in building an e-
commerce presence.
■ Describe the major issues surrounding the decision to outsource site
development
and/or hosting.
■ Identify and understand the major considerations involved in
choosing Web server and
e-commerce merchant server software.
■ Understand the issues involved in choosing the most appropriate
hardware for an
4
 e-commerce site.
■ Identify additional tools that can improve Web site performance.
■ Understand the important considerations involved in developing a
mobile Web site and
building mobile applications.
Main teaching methodology:
+ Presentation
+ Discussion
B/ Content for self-study at home: (6)
Analyze the case study
Read chapter 5 of the textbook

Chapter 5: E-commerce Security and Payment Systems

A/ Major content and teaching methodology (3)
Theoretical content:
■ Understand the scope of e-commerce crime and security problems.
■ Describe the key dimensions of e-commerce security.
■ Understand the tension between security and other values.
■ Identify the key security threats in the e-commerce environment.
■ Describe how technology helps protect the security of messages sent
over the Internet.
■ Identify the tools used to establish secure Internet communications
channels and
protect networks, servers, and clients.
9-11 ■ Appreciate the importance of policies, procedures, and laws in
creating security.
■ Describe the features of traditional payment systems.
■ Identify the major e-commerce payment systems in use today.
■ Describe the features and functionality of electronic billing
presentment and payment
systems.
Main teaching methodology:
+ Presentation
+ Discussion
B/ Content for self-study at home: (6)
Analyze the case study
Read chapter 6 of the textbook
12-13
Chapter 6: E-commerce Marketing and advertising Concepts
A/ Major content and teaching methodology (3)
Theoretical content: G4.4
■ Identify the key features of the Internet audience.
■ Discuss the basic concepts of consumer behavior and purchasing
decisions.
■ Understand how consumers behave online.
■ Identify and describe the basic digital commerce marketing and
5
 advertising strategies
and tools.
■ Identify and describe the main technologies that support online
marketing.
■ Understand the costs and benefits of online marketing
communications.
Main teaching methodology:
+ Presentation
+ Discussion
B/ Content for self-study at home: (6)
Analyze the case study
Making videos

Try Facebook and Google marketing tools

G2.3

14-15 Groups report the project results G4.3

G4.4

11. Course Policy:

 Group project found to be the same will be banned to take the final exams.
 Students who cheat in mid-term or final exams will be deducted 100% of the points.
 Attend at least 80% of teaching hours
 Student should do all homework assigned
12. First Date of Approval: June 15th, 2019
13. Approved by:
Dean Head of the Department Instructor

14. Date and Up-to-date content

1st time: Instructor:

Head of the Department: