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TECHNOLOGY
(An Autonomous College under VTU, Accredited by NAAC with “A+” Grade)
Mudugurki (V), Venkatagiri kote (P), Devanahalli (T), Bengaluru-562164.
An Organization Study
(23MBA33)
At
Submitted by
Ms. Amrutha N N
1NC23BA007
CERTIFICATE
This is to certify that the report titled “An Organization Study at IIFL Finance,
Chintamani” is the original work of Ms. AMRUTHA N N (1NC23BA007) She is a bona
fide student of Nagarjuna College of Engineering and Technology, an Autonomous
College under Visvesvaraya Technological University, Belagavi. This project work is
submitted by the candidate in partial fulfilment for the award of Master of Business
Administration during the academic year 2023-2024. It is certified that all
corrections/suggestions indicated for internal assessment have been incorporated in the
report. The report has been approved, as it satisfies the academic requirement in respect
of project prescribed for the said degree.
External Viva-Voce
Name of the Examiner Signature with date
1. ……………………….. …………………………..
2. ……………………….. …………………………..
DECLARATION
I, hereby declare that the Organizational report with reference to “IIFL Finance, Chintamani ”
is the original work done by me and submitted to the VTU, Belgaum in complete fulfilment of
requirement for the award Master of Business Administration. It is a record of original work
done by me under the supervision of Dr. Geethanjali G, Professor & Head, Department of MBA,
Nagarjuna college of Engineering and Technology, Bengaluru.
Place: Signature
Date: AMRUTHA N N
(1NC23BA007)
ACKNOWLEDGEMENTS
I have been fortunate enough to get good timely advice and support from a host of people whom
I shall remain grateful to.
I take this opportunity to express our heartfelt thanks to Dr B V Ravishankar, Principal, Nagarjuna
College of Engineering and Technology, Bengaluru.
I thank her valuable guidance and untiring support and cooperation in completion of the study.
Finally, my heartfelt thanks for the patience and cooperation of the family and friends, without
whom the endeavour would not have been possible.
AMRUTHA N N
(1NC23BA007)
TABLE OF CONTENTS
ANALYSIS 22-26
3
BIBLOGRAPHY 29
5
30
CONCLUSION
6
CHAPTER – 1
INDUSTRY PROFILE
1.1 Introduction:
History of banking and finance goes back to the early stage of the human civilization, when it
was growing in the cradles of different cultures. At the very hour, when the early people learned
to exchange commodities, these two concepts were born. History of finance Globalization is
circulating the Western form of finance in the whole universe. The recent development in the
field of finance has been labelled by the evolution of advanced technological machinery for
supervising money.
But, the ancient examples of finance are short-term loans introduced by the cultures in the Middle
East, North America, Asia, and Africa, and the mentionable factor is that the concept of money
had been invented in these regions and by these same civilizations.
Once the concept of money came in existence, the gradual developments started and the first
banks were established in Europe in the fourteenth century. This was made possible by the
developments of the legal and accounting systems which enabled money-tracking.
Establishments of banks encouraged people to share their wealth for huge dealings. The 17th
century marked another change when the first stock markets started rolling. It also provided the
business sector and the governments an opportunity to collect funds by selling equity and the
money borrowing concept was altered.
There were calculated exchanges in fashion between the pre-historic self-sufficient groups, but
it was not done frequently. Almost 8,500 years ago, in Turkey, people used lumps of copper as
money. The paper money, and earlier the leather money, was invented by the Chinese people.
Later, the concepts of insurance, commodity markets, and security markets were invented by the
Phoenician, Arthurian, and other Mediterranean civilizations, and the reformations in northern
Europe modified the securities market. In between, Italy played a vital role in the game when
concepts of corporations, double-entry book-keeping and banks developed there. In 1792, the
New York Stock Exchange was created by an agreement between 24 businessmen. In the second
half of the nineteenth century, the board of trades was set up at different places, mainly around
the Mississippi river and after fifty years, the modern exchanges with clearinghouses came into
existence.
Now-a-days, different types of financial services are designed and offered
Trust company
Stock exchange
Stock broker
Retail broker
Mutual funds
Investment
Insurance
Industrial Loan
Traces of banking can be found in the early history of Egypt, Babylonia, and Greece. The temples
at these places practiced the early form of banking in the form of approving loans. These temples
provided gold and silver which were deposited for safekeeping, as loans to the borrowers and
charged high interest rates on those items. The private banking which was started in 600 B.C.
was modified by the Greeks, Romans and Byzantines. Medieval banking was leaded mainly by
the Jews and Levantine.
Next, emerged some particular purpose oriented banks like the Bank of Venice (1171) and the
Bank of England, which looked after the loans to the government, and the Bank of Amsterdam
(1694) was formed to receive the gold and silver deposits. With the development in the business
sector, the banking sector also developed proportionately and the eighteenth and nineteenth
century experienced the rapid growth in this sector.
In the modern times, the banking sector developed with the developing sector of trade and
commerce. Today, there are different types of banks has been establish for different purpose.
1.3 GROWTH AND DEVLOPMENT
IIFL (India Infoline Finance Limited) is a diversified financial services company in India. It is
o IIFL Finance has seen consistent growth in its loan book, especially in gold
3. Digital Initiatives
4. Strong Profitability
5. Partnerships
o Tie-ups with ecosystem players for deeper reach in rural and semi-urban markets.
6. Credit Ratings
o Strong credit ratings from agencies like CRISIL and ICRA for debt instruments,
Recent Developments
o Global investor Carlyle exited IIFL Wealth (now 360 One), while Fairfax (Prem
2. IPO of Subsidiaries
o IIFL Home Finance was planning to explore an IPO; though not finalized, such
3. Regulatory Oversight
o RBI and SEBI have tightened norms for NBFCs, leading to enhanced compliance
systems at IIFL.
4. Microfinance Expansion
o Pushed green financing and ESG initiatives, especially in housing loans for
sustainable buildings.
Future Outlook
The word ‗Performance is derived from the word ‗performer‘, which means ‗To do‘, ‗to carry
out‘ or ‗to render‘. It refers the act of performing; execution, accomplishment, fulfillent, etc. In
border sense, performance refers to the accomplishment of a given task measured against preset
standards of accuracy, completeness, cost, and speed. In other words, it refers to the degree to
which an achievement is being or has been accomplished. In the words of FrischKoehler
1.5 MARKET PLAYERS IN INDUSTRY
Market Players in the Financial Services Industry: Theoretical Framework (Context of IIFL)
1. Industry Classification
The financial services industry in India is broadly segmented into the following sectors:
• Non-Banking Financial Companies (NBFCs)
• Capital Markets and Stock Broking
• Wealth and Asset Management
• Housing Finance
• Microfinance
IIFL operates in multiple segments within this broader industry through its subsidiaries:
• IIFL Finance Ltd (NBFC)
• IIFL Securities Ltd (Capital Markets)
• 360 ONE Wealth (formerly IIFL Wealth Management)
C. Wealth Management
Nature: Focuses on high-net-worth individuals (HNIs), family offices, estate planning, and
structured investment products.
Key Market Players:
• Kotak Wealth Management
• ICICI Private Wealth
• Edelweiss Wealth
• Motilal Oswal Private Wealth
• 360 ONE Wealth (formerly IIFL Wealth Management) – One of the largest independent
wealth managers in India
Distinctive Features of 360 ONE (IIFL):
• Focus on HNIs and ultra-HNIs
• Strong client-centric advisory model
• Independent and product-agnostic platform
COMPANY PROFILE
2. Historical Evolution
IIFL was founded in 1995 as Probity Research and Services Private Limited, initially providing
equity research services. It transitioned to a retail financial services provider under the name India
Infoline, and eventually expanded into lending, wealth management, and broking.
The major milestones in IIFL’s evolution include:
• 2000: Launched India’s first online trading platform.
• 2005: Entered the wealth management segment.
• 2010: Started NBFC operations through IIFL Finance.
• 2018–2020: Demerged its businesses into three distinct entities:
o IIFL Finance Ltd – Lending and financial services
o IIFL Wealth Management Ltd (now 360 ONE) – Wealth advisory
o IIFL Securities Ltd – Capital market and broking services
3. Organizational Structure
IIFL operates through a holding company model with independently listed entities:
• IIFL Finance Ltd: Non-banking financial company (NBFC) providing gold loans, home
loans, MSME loans, and microfinance.
• IIFL Securities Ltd: Offers stock broking, research, and investment advisory.
• 360 ONE Wealth (Formerly IIFL Wealth Management): Provides investment
management for high-net-worth individuals and institutions.
Each entity has its own board, management team, and strategic direction, yet remains part of the
broader IIFL brand ecosystem.
5. Business Model
IIFL follows a retail-focused and technology-enabled business model. Key features include:
• Emphasis on secured small-ticket loans such as gold and home loans.
• Branch network across Tier 2 and Tier 3 cities for deeper penetration.
• Significant use of digital platforms for customer onboarding, underwriting, and servicing.
• Hybrid model in broking and wealth, combining personal advice with online convenience.
6. Core Values
• Transparency: Clear and open communication with stakeholders.
• Integrity: Ethical conduct across all operations.
• Customer-Centricity: Focused on delivering value and satisfaction.
• Innovation: Leveraging technology to simplify financial access.
7. Strategic Achievements
• Served over 7 million customers across financial products.
• Over ₹70,000 crore in Assets Under Management (AUM) across lending and wealth
services.
• Recognized for rapid digital transformation in the NBFC space.
• Consistently maintained strong credit ratings from agencies like ICRA and CRISIL.
2.2 COMPANY PROFILE AT A GLANCE
Registered IIFL House, Sun Infotech Park, Road No. 16V, Plot No.
office B-23, Thane Industrial Area, Wagle Estate, Thane - 400 604. Maharashtra
Year of 1995
incorporation
Domains www.indiainfoline.comwww.iiflfinance.comwww.ttweb.indiainfoline.comw
ww.flame.org.in
About IIFL
The IIFL (India Infoline) group, comprising the holding company, India Infoline Ltd
(NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is one of Indias premier providers of
financial services.
IIFL offers advice and execution platform for the entire range of financial services covering
products ranging from Equities and derivatives, Commodities, Wealth management, Asset
management, Insurance, Fixed deposits, Loans, Investment Banking, Gold bonds and other small
savings instruments.
Equities our core offering, gives us a leading market share in both retail and institutional
segments. Over a million retail customers rely on our research, as do leading FIIs and MFs that
invest billions.
Private Wealth Management services cater to over 2500 families who have trusted us with
close to Rs 25,000 crores ($ 5bn) of assets for advice.
Investment Banking services are for corporate looking to raise capital. Our forte is Equity
Capital Markets, where we have executed several marquee transactions.
Credit & Finance focuses on secured mortgages and consumer loans. Our high quality loan
book of over Rs. 6,200 crores ($ 1.2bn) is backed by strong capital adequacy of approximately
20%.
IIFL Mutual Fund made an impressive beginning in FY12, with lowest charge Nifty ETF.
Other products include Fixed Maturity Plans.
Life Insurance, Pension and other Financial Products, on open architecture complete our
product suite to help customers build a balanced portfolio.
IIFL has received membership of the Colombo Stock Exchange becoming the first foreign
broker to enter Sri Lanka. IIFL owns and manages the website, www.indiainfoline.com, which
is one of India‗s leading online destinations for personal finance, stock markets, economy and
business. IIFL has been awarded the
‘Best Broker, India’ by Finance Asia and the ‘Most improved brokerage, India’ in the Asia
Money polls. India Infoline was also adjudged as ‘Fastest Growing Equity Broking House -
Large firms’ by Dun & Bradstreet. A forerunner in the field of equity research, IIFL‗s research
is acknowledged by none other than Forbes as ‘Best of the Web’ and ‗…a must read for
investors in Asia’.
IIFL is a listed company with a consolidated group net worth of about Rs 1,800 crores. The
income and net profit during FY2010-11 were Rs. 14.7 bn and Rs. 2.1 bn respectively.
The Group has a consistent and uninterrupted track record of profits and dividends since its
listing in 2005. The company is listed on both Exchanges and also trades in the derivatives
segment.
IIFL‗s Crisil and ICRA Rating for short term is top rated as CRISIL A1+ and ICRA
(A1+) respectively. For long term, IIFL has been rated ICRA (AA-) by ICRA and CRISIL
AA/Stable by CRISIL indicating high degree of safety for timely servicing of financial
obligations.
IIFL is near you physically: IIFL are present in every nook and cranny of the country, with over
3,000 business locations across 500 cities in India. You can reach IIFL in a variety of ways,
online, over the phone and through branches. All offices are connected with the corporate office
in Mumbai with cutting edge networking technology. The group caters to a customer base of
about a million customers.
• Chintamani
• Chikkaballapura
• Sidlaghatta
• Bagepalli
• Nandhgudi
• Kolar
• Gauribidanur
• Srinivaspura
• Malur
• Mulbagal
2.4 NATURE OF BUSINESS
Service providing – Mortgaging gold, servicing gold loan, insurance facilities, Exchanging
currency.
1. Steady growth by adapting to the changing environment, without losing the focus on our core
domain of financial services.
2. De-risked business through multiple products and diversified revenue stream.
3. Knowledge is the key to power superior financial decisions.
4. Keep costs low and continuously strive for innovation.
Customer strategy
1. Remain largely a retail focused organization, driving stickiness through knowledge and
quality service.
2. Cater to untapped areas in semi-urban and rural areas, which is relatively safe from cutthroat
competition.
3. Target the micro, small and medium enterprises mushrooming across the country through a
cluster approach for lending business.
VISION
“To be the most respected financial services company in India.”
MISSION
"To provide a broad range of financial products and services to a substantial and diversified client
base, including individuals, corporations, and institutions, using innovation, trust, and a
customer-centric approach."
QUALITY POLICY
IIFL (India Infoline) is committed to placing the Investor First, by continuously striving to
increase the efficiency of the operations as well as the systems and processes for use of corporate
resources in such a way so as to maximize the value to the stakeholders. The Group aims at
achieving not only the highest possible standards of legal and regulatory compliances, but also
of effective management.
WORKFLOW MODEL
Like any other secured loan, in a gold loan the borrower pledges their gold jewellery as a
collateral with the lender. An important thing that every gold loan applicant must be aware of is
that mostly lenders accept gold jewellery with purity of at least 18 karat. Moreover, as per the
Reserve Bank of India‘s norms, banks and NBFCs offer only up to 75% of the gold‘s value as a
loan in order to manage their risks.
The lenders conduct an evaluation process to check purity and establish the weight of the gold.
Lenders analysis both the quality and quantity of the gold to determine its value based on the
current market price of the gold.
Once the evaluation process to sanction the loan amount based on the market value of the gold
is done, the lenders verify documentation. Compared to other loan products, minimal gold loan
documentation (like identity proof and address proof) and do not involve any heavy paperwork.
The loan is quickly disbursed after completing the evaluation and verification process.
Booming capital markets provide a perfect setting to start growing one‘s own wealth by investing
in equities, mutual funds, commodities. You can just start by taking the first step of opening a
Demat and Trading account that not only facilitates investing but also guides you with right
investment choices. IIFL Demat and Trading Account comes with award winning research on
over 500+ stocks, Industry‘s best trading platforms and regular personalized portfolio analysis.
IIFL is one of the few brokers which provide demat services of both NSDL and CDSL. Client
investing with IIFL can use proprietary TT EXE, TT web (desktop) and IIFL markets app for
transactions. For HNI clients, we provide dedicated experienced RMs to help in execution and
advice.
Home Loan
Getting a home loan from us is quick and simple. With financing and expert advice from IIFL,
you can also be a proud homeowner. Whether you are salaried or self employed, you can get a
home loan with competitive interest rates for the purchase of row houses, bungalows, flats and
even plots. Faster processing and affordable EMIs make IIFL home loans the perfect choice for
new or experienced home buyers. We also offer expert legal and technical counselling to make
the home buying process that much easier. Let us lend you a helping hand in making your dream
come true.
Personal Loan
IIFL Personal Loan up to Rs.25 lakhs is designed to ensure that you get express disbursal into
your account in just 8 hours.
You can take Personal Loan for domestic or international vacation, wedding, latest gadget, higher
education, purchase of vehicle or even home renovation. IIFL Express Personal Loan will help
you realise your dream at an express speed in 3 quick steps:
Online approval in
5 minutes
Auto-fill your form and skip KYC document submission using your Aadhar number or manually
fill the form. We will instantly churn numbers to give you e-Approval.
Gold Loan
1. Customer Application
The loan process begins when a customer expresses interest in availing a gold loan from IIFL
Finance.
Modes of Application:
• Online: Apply through the IIFL website or mobile app by filling out basic details.
2. Document Submission and Identity Verification
The applicant is required to submit valid KYC (Know Your Customer) documents for identity
and address verification.
• Aadhaar Card
• PAN Card
3. Gold Valuation
The applicant presents their gold ornaments at the IIFL branch. The gold is assessed by experts
for:
IIFL uses certified and transparent methods for valuation to ensure fair pricing.
Based on the valuation, the eligible loan amount is calculated, usually up to 75% of the gold's
market value (as per RBI regulations).
Loan Quantum: Ranges from ₹3,000 to ₹50 lakh depending on the weight and value of the gold
pledged.
The customer signs a loan agreement which includes terms and conditions such as:
• Interest rate
• Repayment terms
6. Loan Disbursal
7. Repayment
The customer repays the loan as per agreed terms. IIFL offers flexible repayment options:
• EMI-based repayment
• Part-payment facility
If you are buying your first truck or expanding your existing fleet, we have finance solutions
tailored as per your requirement. We at IIFL, offer loans at competitive rates for a wide range of
vehicles including buses, trucks, tankers, trailers, light commercial vehicle and small commercial
vehicles.
IIFL is the ―Preferred Financier‖ across all major manufacturers in India and thousands of
customers have trusted in us for our expertise and perfectly suited loan solutions.
The best part? We offer finance up to 100% for your commercial vehicles!
NRI Services
IIFL’s Investment Banking franchise is unique, with strong distribution capabilities across
all investor segments:
• Private Equity
• Qualified Institutional Buyers
• High Net-worth Individuals
• Retail
Capital markets
We work closely with companies, identify their fund-raising needs, and raise funds effectively.
We offer a full suite of product offerings for accessing the equity and debt capital markets
Equity
1. Initial Public Offer (IPO)
2. Qualified Institutions Placement (QIP)
3. Rights Issue
4. Follow – on Public Offers (FPO)
5. Buyback
6. Open Offer
7. Delisting
8. Preferential Allotment
9. Debt
10. Private Placement of Debt
11. Public Issue of Non Convertible Debenture (NCD)
IIFL‘s deep institutional investor relationships play a strong role in generating demand from
institutional investors from India and abroad, both in IPOs as well as QIPs. IIFL‘s retail and HNI
reach is among the best in the industry and we endeavour to achieve strong participation from
these segments in the IPOs.
Mr. R. Venkataraman
Whole Time Director
Ms.GeetaMathur
Independent Director
Mr. Nagarajan Srinivasan
Non Executive Director
2. Strategic Developments
A. Resumption of Gold Loan Operations
After a six-month suspension by the Reserve Bank of India (RBI) due to supervisory concerns,
IIFL Finance resumed its gold loan business in September 2024. The company addressed
compliance issues and secured up to $200 million in liquidity support from Fairfax India during
the suspension period. (Reuters)
B. Fundraising Initiatives
To diversify funding sources and reduce reliance on bank borrowings, IIFL Finance announced
plans to raise ₹100 billion (~$1.2 billion) through bond issuances over six months. This includes
reissuing $150 million of its 8.75% 2028 dollar bonds. (Reuters)
C. IIFL Home Finance Bond Issue
IIFL Home Finance filed a draft shelf prospectus to raise up to ₹30 billion (~$358 million) via a
public bond issue, rated AA by Crisil and India Ratings. (Reuters)
1. Share khan
2. India bulls
3. Angel Broking
Competitors
4. Potential Challenges
• Asset Quality and Profitability: Fitch Ratings has noted challenges in asset quality and
profitability for IIFL Finance in the first nine months of FY25, indicating areas that require
strategic focus. (Fitch Ratings)
• Investor Sentiment: Despite strong earnings forecasts, investor enthusiasm appears
tempered, possibly due to perceived risks and past regulatory challenges. (Simply Wall St)
CHAPTER-3
ANALYSIS
2. Bargaining power of buyers of IIFL and Financial sector – If the buyers have strong
bargaining power then they usually tend to drive price down thus limiting the potential of the
IIFL to earn sustainable profits
3. Threat of substitute products and services in Consumer Financial Services sector – If the
threat of substitute is high then IIFL has to either continuously invest into R&D or it risks losing
out to disruptors in the industry.
5. Threat of new entrants in Consumer Financial Services industry – if there is strong threat
of new entrants in the Consumer Financial Services industry then current players will be willing
to earn lower profits to reduce the threats from new players.
3.2 SWOT ANALYSIS
SWOT analysis/ SWOT matrix is a contraction for strengths, weakness, opportunities and
threats and is a structured planning method that evaluates those four elements of a business
venture. A SWOT analysis can be carried out for a company, product, place, industry and
person.
It involves specifying the objective of the business venture or project and identifying the
internal and external factors that are favorable and unfavorable to achieve that objective.
STRENGTHS
6. IIFL has been awarded the ‗Best Broker, India‘, ‗Most improved brokerage, India‘, ‗Fastest
WEAKNESSES
6. Short Period of renewal. Comparing to other gold loan companies its very short period.
OPPORTUNITIES
THREATS
In the class just we can assume how the corporate world is but it is completely different when I
started to go to the company. In the class just we will read, learn and same thing we will write in
the exam and we will get pass but when we go for searching job really we will feel the heat of
outside world, regarding pressure for target achievement, competition for jobs etc…
During my stay in the organization I was exposed to the actual working of the organization. I
learnt how the different departments of an organization functions and coordination for overall
smooth function.
That was a wonderful experience to me in that IIFL. I learnt so many things there, what is the
real corporate culture, How much we have to be smart, How much talented we should, How we
should achieve our target, what is our responsibility. I could also analysis how McKinsey‘s model
contributes to effective working of the organization. During this short period, by interacting with
my guide and other key persons, it enables me to know about the functions of various
departments. Their workflow, discuss and responsibilities of respective heads.
CONCLUSION
A gold loan, backed by gold jewellery, can be an instant solution to get a secured credit facility.
Gold loans have much lower interest rates and can be an ideal alternative to personal loans and
credit cards.
The amount of money a person is eligible to borrow against the gold and the interest offered
depends on the lender. As such it is good to compare the interest rates of at least two to three
lending institutions and then choose the lender offering the best deal.
IIFL Finance offers instant funds against your physical gold to meet your emergency financial
requirement. Gold loans at IIFL Finance are offered through a quick and fully online application
gold loan process that can be completed within minutes while sitting at home. IIFL Finance offers
gold loans at affordable interest rates and gold loan repayment tenure that can even be customized
depending upon the borrower‘s income or cash flows.
SUGGESTIONS
• IIFL Ltd should focus on retaining its customers for a longer term by initiating more
products and services to its customers.
• IIFL Ltd should need to take precautionary measures for improving its services,
• Thereby enabling it withhold its customers going forward, with the fact that majority of the
customers were satisfied by the services provided by its competitors, namely Muthoot
finance and Munnappura, to an extent.
• IIFL Ltd need to concentrate more on improving its customer care services.
• IIFL should add some extra rewards and gifts to the customers.
• IIFL Company have more reputation, but they want to adopt new technology in their
service.
• For new executives, the company wants to give training to give a good service to the
customers.
CHAPTER - 5
BIBLIOGRAPHY
References:
Websites:
➢ www.indiainfoline.com
➢ http://www.iiflfinance.com/Products/GoldLoan.aspx
➢ http://www.neytri.com/gold-loans-what-you-must-know/
➢ www.mutualfundsindia.com
Conclusion:
From my research It can conclude that there are more middle-class families who get benefit
of IIFL Finance‘s services. There is mostly s mall-scale Businesses, are take visit of IIFL
Finance‘s. Most of respondents are satisfied from the services which are provided by gold
loans, and personal loans. Low-income earner people take more loan as compare to high
income earner.
IIFL Finance's service offering comprises money transfer, PAN Card services, foreign
exchange, leasing and facto less solutions. It caters to individual and corporate
clients through a network of branch offices, and online portals. ring services, travel
solutions, and digital and cash
Annexure