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XI- Mass Media & Communication

UNIT 1. COMMUNICATION
MCQS Set A

1. Communication as an art reflects: a) Quantitative measurement b) Emotional detachment c) Creative

interpretation and adaptability d) Strict adherence to formulae
2. Intrapersonal communication assists in: a) External feedback b) Broadcasting messages c) Self-regulation and
personal reflection d) Mass participation
3. Which model first integrated the concept of 'noise' affecting communication? a) Aristotle b) Shannon and
Weaver c) Laswell d) Schramm
4. Which of the following is not a function of interpersonal communication? a) Establishing relationships b)
Managing identities c) Encoding mass media d) Conflict resolution

5. Laswell's model is best represented by the question: a) Who speaks what to whom with what effect? b) Who
listens to whom via what media? c) What noise impacts what signal? d) Who reflects on what thought?

[879]_Unit 1. Q bank @ SM_DPSM

MCQS Set B

1. In a university lecture, the type of communication is: a) Interpersonal b) Small group c) Mass d) Large group
2. The element of feedback in Wilbur Schramm's model represents: a) Absence of response b) One-way
transmission c) Two-way transactional interaction d) Circular redundancy
3. Aristotle's model places highest emphasis on: a) Technical feedback b) Physical environment c) Rhetorical
persuasion d) Cultural background
4. Which communication type is most likely to influence public policy? a) Interpersonal b) Intrapersonal c) Mass
communication d) Group communication
5. A team brainstorming session is an example of: a) One-way communication b) Dyadic communication c) Small
group communication d) Mass interaction

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ASSERTION & REASONINGS
OPTIONS:

I. Both A and R are true and R is the correct explanation of A

II. Both A and R are true but R is not the correct explanation of A

III. A is true but R is false

IV. A is false but R is true

A= ASSERTION R = REASON

Set A Set B

1.A: Communication can be both intentional and 1. A: Self-concept is central to communication

unintentional. behavior.

R: Body language often communicates even when words R: Our communication style mirrors our self-
are absent. perception.

2. A: Communication as a science is based on 2.A: Interpersonal communication is essential in

observable behavior. healthcare settings.

R: It can be empirically studied and measured. R: It facilitates empathy and effective diagnosis.

3.A: Mass communication allows for immediate 3.A: Group communication lacks structure.
feedback.
R: It is informal and spontaneous.
R: Audiences interact in real-time through broadcast
channels.

4.A: Intrapersonal communication is linear.

4.A: Shannon-Weaver's model is technical in nature.
R: It involves fixed pathways of thought.
R: It was designed originally for telecommunication
systems.

5. A: Group communication contributes to knowledge 5.A: The Lasswell model is suited for analyzing
construction. persuasive campaigns.

R: Collective cognitive engagement leads to better R: It emphasizes message content, audience, and
understanding. intended effects.

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FILL IN THE BLANKS

1. __________ Communication occurs within the individual and involves self-reflection and cognitive processing.
2. The __________ model introduced the concept of 'noise' as an interference in the communication process.
3. In __________ communication, mutual awareness and direct interaction between two individuals are fundamental.
4. __________ is the process of revealing personal information to another in order to foster trust and relational depth.
5. The perception one holds about oneself, which influences communication behavior, is known as __________.
6. A __________ group typically comprises a few individuals interacting face-to-face with shared goals.

7. __________ Communication is one-to-many and often employs mediated technological platforms.

8. Aristotle's model of communication emphasized __________, which was particularly relevant for public speaking in
political and judicial contexts.

9. The __________ model was designed for understanding the effects of mass media propaganda.

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TRUE & FALSE

1 Aristotle's model emphasizes rhetoric.

2 Mass communication is personal and interactive.

3 Self-esteem influences interpersonal behavior.

4 Self-disclosure may increase trust in relationships.

5 Schramm introduced the idea of overlapping experiences.

6 Interpersonal communication excludes non-verbal elements.

7 Feedback helps correct miscommunication.

8 Group communication can be both formal and informal.

9 Shannon and Weaver's model excludes the receiver.

10 High self-esteem supports assertive communication.

[879]_Unit 1. Q bank @ SM_DPSM

ANSWER IN ONE WORD

1. Name the communication model that first introduced the concept of noise.
2. Which communication is typically one-to-many and mediated through technology?
3. What term refers to a person's perception of their own identity in communication?
4. Name the ancient Greek philosopher who proposed the earliest known model of communication.
5. What is the term for unintentional communication through body language?
6. Name the model that introduced the concept of overlapping fields of experience.
7. What term refers to distortions or interferences in a communication process?

8. What word denotes messages transmitted using television, newspapers, or social media?
9. Which type of self-view affects how confidently one communicates?
10. What do we call the channel used to transmit a message?

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RECALL & UNDERSTANDING

1. Discuss the non-verbal cues in interpersonal communication.

2. Explain why communication is considered both an art and a science.
3. Define communication and explain its basic elements.
4. Elaborate on the elements of communication with examples.
5. Discuss how self-disclosure varies in different social contexts.
6. Explain the importance of feedback and how it varies across levels of communication.
7. Explain the concept of channel and its importance in digital mass communication.

8. Discuss the concept of shared meaning in Schramm's model.

9. Explain the critical role of self-esteem in communication competence.
10. Discuss the role of the receiver and its evolution across different communication models.

[879]_Unit 1. Q bank @ SM_DPSM

[APPLICATION BASED QUESTIONS]

Media Applications
Apply the Shannon-Weaver model to explain a communication breakdown during a live news broadcast.

Contextualise the Lasswell model in analysing a public health campaign.

Explain mass communication's role during a national crisis.
Discuss the limitations of the Lasswell model using an example from news broadcasting.
Describe the communication flow at a press conference.

Group & Interpersonal Applications

Analyse how a political leader uses Aristotle's model in an election rally speech.
Explain interpersonal communication challenges in a virtual classroom.
Describe how group communication occurs in a jury discussion.
Describe communication noise in the context of online meetings.
Analyse a mass media message using Shannon-Weaver's model.

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[ ANALYTICAL QUESTIONS ]
SET A SET B

1. Compare the Shannon-Weaver and Schramm 1. Contrast group communication and mass
models with reference to feedback and interaction. communication in terms of reach and feedback.
2. Differentiate between intrapersonal and 2. Compare the use of verbal and non-verbal codes in
interpersonal communication with suitable interpersonal communication.
examples. 3. Differentiate the roles of the sender in Aristotle and
3. Compare small group and large group Schramm models.
communication in terms of structure and function. 4. Compare the functions of small groups in academic
4. Differentiate self-concept and self-esteem with versus corporate contexts.
respect to their communication implications. 5. Contrast psychological noise and semantic noise in
5. Compare formal and informal communication communication.
within group settings.

[879]_Unit 1. Q bank @ SM_DPSM

SBQs - Part 1
Apply communication theories to analyze these real-world scenarios:

1. A political spokesperson stood before a room full of journalists during a nationally televised press
conference. With carefully crafted words, he addressed concerns over recent policy changes. How would
you apply Harold Lasswell's model of communication to analyze this mass communication scenario?

2. During an online class, a teacher attempted to give instructions, but a poor internet connection led to
fragmented speech and confusion. The students struggled to understand the tasks assigned. Analyze this
breakdown in communication using the Shannon-Weaver model.

3. A social media influencer regularly shares personal milestones and emotional reflections with millions of
followers. The audience responds with admiration, feeling deeply connected. How does this phenomenon
relate to the theory of self-disclosure?

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SBQs - Part 2

A. To plan an upcoming wedding, an extended family uses a WhatsApp group to share ideas, assign tasks,
and confirm details. Individual chats also support clarifications and private discussions. How can both
interpersonal and group communication theories be applied to this instance?

B. A multinational project team faces delays due to time zone differences and staggered responses in
group chats. Misunderstandings and misalignment increase over time. How do the concepts of noise and
feedback explain the communication challenges in this scenario?

C. A government health awareness campaign was designed for digital platforms but failed to reach a
remote rural village. The message was not received due to linguistic, technological, and cultural gaps. What
communication barriers can be identified in this mass communication failure?

[879]_Unit 1. Q bank @ SM_DPSM