A Study on the Impact of Social Media on Student
Academic Performance
Abstract
This research paper explores the impact of social media usage on the academic performance of
university students. The study investigates both the positive and negative effects of platforms such
as Facebook, Instagram, TikTok, and Twitter. Data was collected from 300 undergraduate students
through surveys and interviews. The results indicate that while social media facilitates
communication, collaboration, and access to academic resources, excessive use correlates with
reduced study time, lower concentration, and academic procrastination. The study concludes with
recommendations for balanced usage and the implementation of digital literacy programs.
Introduction
The rapid growth of social media has transformed the way students interact, learn, and manage
their time. University students, being one of the most active user groups, are influenced in both
positive and negative ways. This research aims to analyze the relationship between social media
consumption and academic performance.
Methodology
The study used a mixed-methods approach, combining quantitative surveys and qualitative
interviews. A total of 300 participants were selected randomly from different faculties. The data was
analyzed using statistical tools to identify correlations between social media usage time and GPA
scores.
Results
Findings show that moderate use of social media (1-2 hours/day) can support academic
collaboration, whereas excessive use (5+ hours/day) significantly decreases study efficiency.
Students reported distractions from constant notifications, leading to procrastination and reduced
academic focus.
Conclusion
The research highlights the importance of time management and digital literacy. Universities should
integrate workshops on healthy digital habits to ensure that social media remains a tool for
academic growth rather than a distraction.