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Mass Communication

The document discusses the impact of the digital age on broadcasting and content consumption, highlighting the shift from passive to active engagement with media. It emphasizes the importance for aspiring media professionals to build their personal brand online and leverage digital platforms for content creation. Additionally, it outlines various program types and elements essential for broadcast journalism.

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4 views4 pages

Mass Communication

The document discusses the impact of the digital age on broadcasting and content consumption, highlighting the shift from passive to active engagement with media. It emphasizes the importance for aspiring media professionals to build their personal brand online and leverage digital platforms for content creation. Additionally, it outlines various program types and elements essential for broadcast journalism.

Uploaded by

evankate4055
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Mass Communication and Journalism students, aspiring media professionals,

content creators, and anyone interested in digital media trends.

Broadcasting in Digital age Revolution on Content Consumption.

Broadcast media basically serve as channels of disseminating and


transmitting information (i.e. messages) to targeted audience. In other
words, they are channels of communication. When talking about broadcast
media, we are referring to radio, television and internet.

The Digital Age—also known as the Information Age or Digital Era—refers to


the current era characterized by the rapid shift from traditional industry to an
economy based on information technology. It began in the late 20 th century
with the rise of computers, the internet, and digital communication
technologies.

Digital Technology:

Use of computers, smartphones, tablets, and other digital devices.

Rapid advancements in artificial intelligence (AI), machine learning, and


robotics.
The phrase “Revolution on content consumption” points to the dramatic
shifts in how people access, engage with, and respond to content in the
digital age. Here’s a breakdown of the key elements driving this revolution:

🔄 1. From Passive to Active Consumption

Then: TV, radio, print—audiences consumed what was given to them.

Now: Personalized, interactive, algorithm-driven feeds.

Examples: TikTok’s For You page, Netflix recommendations, Spotify AI DJ.

Traditional media is being challenged by influencers, vloggers, and


independent creators

So how can you make use of this digital age as an aspiring broadcast
journalist.

Firstly you have to start from where you are by discovering yourself, what
can you do….. What’s your inborn talent.

Build Your Personal Brand Online


Create a professional presence on platforms like LinkedIn, Twitter (X), and
Instagram.

Start a blog or portfolio website to showcase your stories, reports, or demo


reels.

Use platforms like YouTube, TikTok, or Instagram Reels to share short-form


news stories, explainers, or commentary. Many journalists today break
through on social media before traditional media.

PROGRAMME TYPES

• Sports

• Entertainment

• Education

• Public affairs

• Children’s programme

SYNOPSIS

Programme Title

Topic

Episode

Language
Duration

Time of Broadcast

Date

Source (Studio)

T.X. Type (Live/ Recorded)

Programme Format

Programme Type

Presenter

• Producer

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