What is a Financial Model?
A financial model is a tool built in Excel (or similar software) that represents
a business’s financial performance. It uses historical data, assumptions, and
formulas to project future performance—like revenues, expenses, profits, and
cash flows.
Think of it as a "financial calculator" that helps answer “what if?” questions.
🧩 Main Purposes of a Financial Model:
🔍 Evaluate a business’s performance
💸 Forecast revenues and expenses
🏦 Support loan or investment decisions
🎯 Help with budgeting and planning
🧾 Determine business valuation
🧱 Basic Components of a Financial Model
Section Description
Assumptions/
Variables like growth rates, costs, inflation
Input
Income Revenues, COGS, operating expenses, net
Statement income
Balance Sheet Assets, liabilities, and equity
Cash Flow Operating, investing, and financing cash
Statement flows
KPIs/Ratios Profit margin, current ratio, ROA, ROI, etc.
Dashboards/ Visuals to summarize financial
Graphs performance
📘 Common Types of Financial Models
1. 3-Statement Model
Links income statement, balance sheet, and cash flow.
2. Budget Model
Projects income and expenses over time (usually 1 year).
3. Forecasting Model
Projects future results (monthly/quarterly/yearly).
4. Valuation Model
Estimates a company’s value using methods like Discounted Cash Flow
(DCF).
5. Scenario & Sensitivity Analysis
Tests “what if” scenarios by changing variables (e.g., sales drop 10%).