AI for Creative Professionals: Graphic Designers & Video Editors -

Updated Module
Duration: 1 Month Schedule: 3 Days/Week (Total: 12 Sessions) Format: In-Person
Certification: Yes (Project + Quiz Based)

Introduction
This updated module provides a comprehensive guide for graphic designers and video
editors to leverage the power of Artificial Intelligence (AI) in their creative workflows. It
aims to equip professionals with practical knowledge, hands-on experience, and an
understanding of the latest free and freemium AI tools available in the market. The course
progresses from foundational concepts to advanced applications, culminating in a
certification based on project work and quizzes. This module emphasizes ethical
considerations, prompt engineering, and real-world integration of AI tools to enhance
creativity and efficiency.

Course Outline
Week 1: FOUNDATIONS & EXPLORATION (Beginner)
Day Topics
Day 1 - Introduction to AI & Design- History of AI
in Creative Industries- Current Trends &
Future of AI in Creative Fields- Tools
Overview (20+ essential free tools)- AI
Vocabulary & Prompting Basics
Day 2 - Ethics of AI in Creative Work- Prompt
Crafting for Graphic/Video Use- AI Image
Generation (Intro to Canva, Adobe Firefly,
Leonardo.AI, etc.)- Hands-on: Creating Art
with Prompts
Day 3 - AI in Branding & Logo Design- AI Color
Palettes & Fonts- Tools: Looka, Designs.AI,
Khroma, Fontjoy, etc.- Design Challenge:
AI-Powered Logo & Brand Kit

Week 2: INTERMEDIATE AI DESIGN WORKFLOW

Day Topics
Day 4 - AI Tools for Graphic Layouts & Social
Media Kits- Tools: Canva (with Magic
Design), Adobe Firefly, Microsoft Designer,
etc.- Hands-on: Poster, Banner, Infographic
with AI
 Day 5 - AI-Powered Video Creation- Tools:
CapCut AI, InVideo AI, DaVinci Resolve
(with AI features), etc.- Creating AI-
generated Slides to Video
Day 6 - AI Animation & Motion Graphics- Tools:
Animaker, Kaiber, LeiaPix, Genmo.ai, etc.-
Hands-on: AI Short Video Creation
Challenge

Week 3: ADVANCED CREATIVE AI & MULTIMODALITY

Day Topics
Day 7 - Multimodal AI: Audio + Video + Image
Integration- Tools: RunwayML Gen-2,
Genmo.ai, HeyGen, etc.- AI Video
Storyboard from Text
Day 8 - Deepfake & AI Avatars (Ethics + Practice)-
Tools: Synthesia, D-ID, Deepbrain AI, etc.-
Ethical Guidelines for Use in Media
Day 9 - Collaborative Design with AI- Tools:
Figma AI, Uizard, FigJam, Penpot, etc.-
Group Challenge: AI-Generated Product Ad
Campaign

Week 4: MASTERCLASS + PROJECT + CERTIFICATION

Day Topics
Day 10 - AI Integration in Creative Workflows-
Tools: Zapier + Canva, Notion AI + Figma,
etc.- Prompt Refinement Techniques for
Creative Roles- Mastering the “Do & Don’t”
of Prompt Engineering
Day 11 - Showcase of AI in Real-World Agencies-
Case Studies of AI Creative Agencies- Final
Project Design Briefing & Work Time
Day 12 - Final Presentations- Creative Portfolio
Review- Certification Quiz & Portfolio
Evaluation

Module Breakdown
Module 1: Understanding AI for Creatives
This module lays the groundwork for understanding AI’s role in the creative industry. It
covers the historical evolution of AI, its current trends, and future forecasts, specifically
focusing on how AI impacts design and video editing professions. A key discussion point
will be the distinction between jobs AI might replace versus those it will enhance,
emphasizing the enduring value of human creativity and critical thinking in an AI-driven
world.

Module 2: Ethics, Risks & Responsibilities

As AI tools become more sophisticated, ethical considerations become paramount. This
module delves into critical issues such as deepfakes, copyright concerns, misinformation
generated through AI, and data privacy. It provides guidelines for responsible AI use in
media and creative projects, ensuring professionals can navigate the legal and ethical
landscape effectively.

Module 3: Prompting & AI Language

Effective communication with AI models is crucial for optimal results. This module
demystifies prompt engineering, explaining what a prompt is, different types of prompts
(structured, natural, chained), and best practices for crafting effective prompts. It also
introduces essential AI vocabulary, including terms like ‘token,’ ‘inpainting,’ and ‘diffusion,’
enabling designers to speak the language of AI.

Module 4: AI Tools for Graphic Design

This module provides an in-depth look at various free and freemium AI tools specifically
tailored for graphic design. It categorizes tools by their primary function and offers
practical examples and exercises for each. The focus is on hands-on application to help
designers integrate these tools seamlessly into their workflow.
Key Tool Categories & Examples:
• Design Generation:
– Canva (with Magic Design): A versatile online design platform with AI
features for quick design generation, including presentations, social media
graphics, and more. Magic Design allows users to create designs from text
prompts or existing media. [1]
– Adobe Firefly: Adobe’s generative AI family, offering features like Text to
Image, Generative Fill, and Text Effects, integrated within Adobe Creative Cloud
applications. It’s designed to be commercially safe. [2]
– Microsoft Designer: A graphic design app that uses AI to help users create
professional-quality designs, social media posts, invitations, and more from text
descriptions. [3]
– Kittl: An online design platform with powerful AI tools for creating logos, t-
shirt designs, and other graphics with advanced text effects and templates. [4]
• Color & Fonts:
– Khroma: An AI-powered color palette generator that learns your preferred
colors and generates personalized palettes. [5]
– Coolors: A super fast color palette generator that allows users to create, save,
and share perfect palettes in seconds. [6]
 – Fontjoy: Uses AI to pair fonts, helping designers find harmonious font
combinations for their projects. [7]
• Branding & Logo Design:
– Looka: An AI-powered logo maker that helps businesses design a custom logo
and build a brand identity. [8]
– Designs.AI: Offers a suite of AI tools for creating logos, videos, banners, and
mockups quickly. [9]
– Brandmark: An AI logo maker that generates unique logos, business cards, and
social media graphics. [10]
• AI Drawing & Sketching:
– Craiyon (formerly DALL-E mini): A free AI image generator that creates
images from text prompts. [11]
– Scribble Diffusion: Turns your rough sketches into refined images using AI.
[12]
• Collaboration & UI/UX Design:
– Figma AI (Plugins): Various AI plugins available for Figma to automate tasks,
generate design elements, and assist with UI/UX workflows. [13]
– Uizard: A UI design tool that uses AI to convert hand-drawn sketches or
screenshots into wireframes and prototypes. [14]
– Penpot: An open-source design and prototyping tool that can be extended with
AI integrations. [15]

Module 5: AI Tools for Video Editing

This module focuses on AI tools that revolutionize video creation and editing. It covers
everything from generating videos from text to advanced animation and avatar creation,
providing practical exercises to master each tool.
Key Tool Categories & Examples:
• Video from Text & Quick Video Creation:
– InVideo AI: Generates videos from text prompts, articles, or blog posts, offering
various templates and editing options. [16]
– Pictory: Automatically creates short, highly shareable brand videos from long-
form content like webinars, podcasts, or text. [17]
– Lumen5: Transforms text content into engaging videos with AI-powered
suggestions for media, music, and layouts. [18]
• AI-Powered Video Editing:
– CapCut AI: A popular mobile and desktop video editor with powerful AI
features for automatic captions, background removal, and smart editing. [19]
– Descript: An all-in-one audio and video editor that transcribes media, allowing
users to edit video by editing text. Includes AI features like Studio Sound and
remove filler words. [20]
 – DaVinci Resolve (with AI features): A professional video editing software
with advanced AI capabilities for tasks like magic mask, object removal, and
facial recognition. The free version is highly capable. [21]
• Animation & Motion Graphics:
– Kaiber: Generates stunning AI-powered videos and animations from text,
images, or audio. [22]
– Animaker: An online DIY animation video maker with AI features to create
animated videos and GIFs. [23]
– Genmo.ai: Creates expressive and dynamic videos from text and images using
generative AI. [24]
• Face/Avatar Generation & Deepfakes (Ethical Use):
– HeyGen: An AI video platform that allows users to create AI avatars and
generate videos from text with realistic lip-syncing. [25]
– Synthesia: An AI video generation platform that creates professional videos
with AI avatars from text. [26]
– D-ID: Enables users to create talking head videos from images and text,
bringing still photos to life. [27]
• Voiceover & Music Generation:
– ElevenLabs: A leading AI voice generator that produces highly realistic and
natural-sounding speech in various languages and voices. [28]
– Soundraw: An AI music generator that allows users to create original music for
their projects by selecting mood, genre, and instruments. [29]
– Beatoven.ai: Generates unique royalty-free music for videos, podcasts, and
games using AI. [30]

Module 6: Real-World Integration

This module bridges the gap between theoretical knowledge and practical application. It
explores how AI is integrated into real-world creative campaigns and agencies through
case studies. Students will engage in group collaboration exercises, simulating real-world
scenarios where AI tools are used to enhance teamwork and project outcomes. The module
also covers portfolio preparation, guiding students on how to showcase their AI-enhanced
creative work effectively.

Module 7: Certification & Portfolio

The final module focuses on consolidating learning and preparing for professional
recognition. It guides students through the process of curating an AI-enhanced portfolio,
emphasizing presentation and storytelling techniques. A comprehensive quiz and portfolio
evaluation will assess their understanding and practical skills. Upon successful completion,
students will receive certification, validating their proficiency in AI for creative
professionals.
Bonus: Toolkit (All Free/Freemium)
This section provides a curated list of 100+ free/freemium AI tools, categorized for easy
reference. This toolkit serves as a valuable resource for continuous learning and
application beyond the course.
• Graphic Design
• Video Creation
• Animation
• Branding
• Collaboration
• Prompt Generators
• Voice/Music
• File Enhancement

References
[1] Canva. Free AI Image Generator: Online Text to Image App. Available at:
https://www.canva.com/ai-image-generator/ [2] Adobe Firefly. Free AI Image Generator:
Text to Image Online. Available at: https://www.adobe.com/products/firefly/features/text-
to-image.html [3] Microsoft Designer. Free AI Image Generator: Text to Image Online.
Available at: https://create.microsoft.com/en-us/features/ai-image-generator [4] Kittl. AI
Design Platform. Available at: https://www.kittl.com/ [5] Khroma. The AI color tool for
designers. Available at: https://www.khroma.co/ [6] Coolors. The super fast color palette
generator!. Available at: https://coolors.co/ [7] Fontjoy. Font Pairing Made Easy. Available
at: https://fontjoy.com/ [8] Looka. AI-Powered Logo Maker. Available at:
https://looka.com/ai-logo-generator/ [9] Designs.AI. Free Online Logo, Image, AI Chat
Videos & Voice Generator. Available at: https://designs.ai/ [10] Brandmark. AI Logo Maker.
Available at: https://brandmark.io/ [11] Craiyon. Your FREE AI image generator tool:
Create AI art!. Available at: https://www.craiyon.com/ [12] Scribble Diffusion. Turn your
rough sketches into refined images using AI. Available at: https://scribblediffusion.com/
[13] Figma. Figma AI Plugins. Available at: https://www.figma.com/community/plugins?
q=AI [14] Uizard. AI-Powered UI Design Tool. Available at: https://uizard.com/ [15] Penpot.
The Open-Source Design & Prototyping Tool. Available at: https://penpot.app/ [16] InVideo
AI. Free AI Video Editor. Available at: https://invideo.io/make/ai-video-editor/ [17]
Pictory. AI Video Generator. Available at: https://pictory.ai/ [18] Lumen5. Video Maker for
Content Marketing. Available at: https://lumen5.com/ [19] CapCut. AI Video Editor.
Available at: https://www.capcut.com/ai-video-editor [20] Descript. All-in-one audio and
video editing. Available at: https://www.descript.com/ [21] Blackmagic Design. DaVinci
Resolve. Available at: https://www.blackmagicdesign.com/products/davinciresolve/ [22]
Kaiber. AI Video Generator. Available at: https://kaiber.ai/ [23] Animaker. Online Animation
Video Maker. Available at: https://www.animaker.com/ [24] Genmo.ai. Generative AI for
Video. Available at: https://www.genmo.ai/ [25] HeyGen. AI Video Platform. Available at:
https://www.heygen.com/ [26] Synthesia. AI Video Generation Platform. Available at:
https://www.synthesia.io/ [27] D-ID. Creative Reality Studio. Available at: https://www.d-
id.com/ [28] ElevenLabs. AI Voice Generator. Available at: https://elevenlabs.io/ [29]
Soundraw. AI Music Generator. Available at: https://soundraw.io/ [30] Beatoven.ai. AI
Music Generator. Available at: https://www.beatoven.ai/