August 4, 2025 August 5, 2025 August 6, 2025 August 7, 2025 August 08, 2025

I. OBJECTIVE
A. Content Standards School The learner demonstrates an understanding
PRECIOUS of the nature and importance of consumer and
HIGH ACADEMY-CONCEPCION, business buying Grade
INC. behavior in marketing.
Level 12
B. Performance standard
Teacher The learner is able to analyze and differentiate individual
MS. JULIE ANN V.and business buying behaviors and apply marketing strategies accordingly.
DAYRIT
C. Learning Competencies Learning
Differentiate the buying behavior and decision-making of the individual/household customer versus the business PRINCIPLES OF
(organizational) customer.(ABM_PM11-
Section Area MARKETING
DAILY Iei-11) MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
II. CONTENT
LESSON Teaching 12-ONYX 9:40-10:30 9:40-10:30
LOG Dates and Consumer vs. Business Consumer vs. Business9:40-10:30
Consumer9:40-10:30
vs. Business Consumer vs. Business
Time Buying Behavior and Buying Behavior and Buying Behavior and Buying Behavior and
Semester 1st
Decision-Making Decision-Making Decision-Making Decision-Making
III. LEARNING RESOURCES
A. Reference
IV. PROCEDURES
A. Reviewing previous lesson Briefly recall the concept of Briefly recall the concept of Briefly recall the concept of Briefly recall the concept of
or presenting the new lesson consumer markets and consumer markets and consumer markets and consumer markets and
business markets discussed business markets discussed business markets discussed business markets discussed
in the previous class. in the previous class. in the previous class. in the previous class.

Ask: “What factors influence Ask: “What factors influence Ask: “What factors influence
Ask: “What factors influence
your buying decisions when your buying decisions when your buying decisions whenyour buying decisions when
shopping for yourself?” shopping for yourself?” shopping for yourself?” shopping for
yourself?”about these
markets.
B. Establishing a purpose for State: “Today, we will learn State: “Today, we will learn State: “Today, we will learn State: “Today, we will learn
the lesson how the buying behavior of how the buying behavior of how the buying behavior of how the buying behavior of
a typical household differs a typical household differs a typical household differs a typical household differs
from that of a company or from that of a company or from that of a company or from that of a company or
organization — a key organization — a key organization — a key organization — a key
concept in creating effective concept in creating effective concept in creating effective concept in creating effective
marketing strategies.” marketing strategies.” marketing strategies.” marketing strategies.”
C. Presenting examples/ Individual/Household Buyer Individual/Household Buyer Individual/Household Buyer Individual/Household Buyer
instance of the new lesson Example: Buying a Example: Buying a Example: Buying a Example: Buying a
smartphone for personal smartphone for personal smartphone for personal smartphone for personal
use use use use
Business Buyer Example: A Business Buyer Example: A Business Buyer Example: A Business Buyer Example: A
company buying 50 units of company buying 50 units of company buying 50 units of company buying 50 units of
smartphones for employee smartphones for employee smartphones for employee smartphones for employee
use use use use
Highlight key differences Highlight key differences Highlight key differences Highlight key differences
(purpose, quantity, decision- (purpose, quantity, decision- (purpose, quantity, decision- (purpose, quantity, decision-
makers, criteria, etc.) makers, criteria, etc.) makers, criteria, etc.) makers, criteria, etc.)
D. Discussing new concepts Compare the following Compare the following Compare the following Compare the following
and practicing new skills aspects between individual aspects between individual aspects between individual aspects between individual
and business customers: and business customers: and business customers: and business customers:
Decision-making process Decision-making process Decision-making process Decision-making process
Buying motives Buying motives Buying motives Buying motives
Prepared by: Checked by:

MS. JULIE ANN V. DAYRIT Ms. Sarah Mhay Z. Mabanta