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Segmentation Data Legend

The dataset contains purchasing behavior information of 2,000 individuals visiting a physical FMCG store, with no missing values and anonymized data for privacy. It includes variables such as ID, sex, marital status, age, education, income, occupation, and settlement size, each with defined data types and ranges. The data was collected through loyalty cards and has been preprocessed for analysis.

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Dolly Saluja
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8 views4 pages

Segmentation Data Legend

The dataset contains purchasing behavior information of 2,000 individuals visiting a physical FMCG store, with no missing values and anonymized data for privacy. It includes variables such as ID, sex, marital status, age, education, income, occupation, and settlement size, each with defined data types and ranges. The data was collected through loyalty cards and has been preprocessed for analysis.

Uploaded by

Dolly Saluja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Segmentation data - Legend

The dataset consists of information about the purchasing behavior of 2,000 individuals from a given area when entering a physical ‘FMCG’
are no missing values. In addition, the volume of the dataset has been restricted and anonymised to protect the privacy of the customers.

Variable Data type Range


ID numerical Integer

Sex categorical {0,1}


0
1

Marital status categorical {0,1}


0
1

Age numerical Integer


18
76

Education categorical {0,1,2,3}


0
1
2
3

Income numerical Real


35832
309364

Occupation categorical {0,1,2}


0
1
2

Settlement size categorical {0,1,2}


0
1
2
ut the purchasing behavior of 2,000 individuals from a given area when entering a physical ‘FMCG’ store. All data has been collected through the loyalty ca
olume of the dataset has been restricted and anonymised to protect the privacy of the customers.

Description
Shows a unique identificator of a customer.

Biological sex (gender) of a customer. In this dataset there are only 2 different options.
male
female

Marital status of a customer.


single
non-single (divorced / separated / married / widowed)

The age of the customer in years, calculated as current year minus the
year of birth of the customer at the time of creation of the dataset
Min value (the lowest age observed in the dataset)
Max value (the highest age observed in the dataset)

Level of education of the customer


other / unknown
high school
university
graduate school

Self-reported annual income in US dollars of the customer.


Min value (the lowest income observed in the dataset)
Max value (the highest income observed in the dataset)

Category of occupation of the customer.


unemployed / unskilled
skilled employee / official
management / self-employed / highly qualified employee / officer

The size of the city that the customer lives in.


small city
mid-sized city
big city
ering a physical ‘FMCG’ store. All data has been collected through the loyalty cards they use at checkout. The data has been preprocessed and there
vacy of the customers.

e only 2 different options.


reprocessed and there

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