SEMESTER 1

MANAGEMENT
MBA1_DSC1- FUNDAMENTALS OF

course is to provide an understanding of basic

COURSE OBJECTIVE: The objective of the The aim is to inculcate the ability to apply
management.
concepts, principles and practices of
multifunctional approach to organizational objective.
COURSE OUTCOME:

concepts, principles and theories.

CO1- To categorize the elementary
business
implement the principles of management for organizational context and
CO2 - To
environment.
functions having an impact on the organizational
CO3 - To analyzing the managerial
effectiveness.
marketing and their applicability to business organizations.
of
C04- To analyze the core concepts analyze
integrated framework for strategic thinking and decision making to
CO5-To develop an specific focus on production and
operations.
the enterprise as a whole with a
MANAGEMENT
UNIT I-INTRODUCTION TO
managers -
Management- Science or ArtManager Vs Entrepreneur -types of and issues
Definition of EnvironmentCurrent trends
Organization culture and
managerial roles and skills
in Management.
ORGANIZING
UNIT II -PLANNING &

planning process types of planning objectives - setting

Nature and purpose of planning purpose of Organization
objectivespolicies -Nature &
&
Organization Chart, Types of Organization, Centralization, Decentralization
Meaning,
Delegation, Decision making steps and process.
UNIT III STAFFING & CONTROLLING

Recruitment & Selection.

Staffing -Meaning, Manpower planning,
Directing, Principles of Directing
Directing- Meaning,Objectives & Importance of
Coordination,
Coordination -Meaning, Need, Principles of importance of Control -
Control - Meaning and steps in controlling -
MARKETING MANAGEMENT
UNIT IV- INTRODUCTION TO
 Marketing Mix - The 7 Ps of
Functions of Marketing,
Basics of Marketing, Selling Vs Marketing, and Positioning(STP)
Marketing, Market Segmentation, Targeting
& OPERATIONS MANAGEMENT:
UNIT V- INTRODUCTION TO PRODUCTION
Production System, characteristics of modern
Types of
Meaning, Scope of Operation Management,
operations functions.
Recent trends in production /operations management
Reference Books:
Sultan Chan 8c sons.
1.L.M. Prasad, Principles of Management,
and Management, Sultan Chand & sons. Publishing co.,
Business organization
2. C.B, Gupta,
Reddy, Principles of Management, Tata Mc Graw-Hill
3. PC. Tripathi and P.N
Ltd., New Delhi. Tata
and Manab Thakur, Management Today Principles and Practice,
4. Gene Burton
MeGrawHill, Publishing Co., Ltd., New Delhi. Management McGraw-Hill, Publications.
and melitrich.
5. Harold Koontz, Cyril Odonnel Process, Progressive Corporation pvt, Ltd.,
6. Rustum and Devar, Management Sultan Chand & sons.
7. Dingar Pagare, Business Management,
Management, Margnam Publications. Lewis A.
Aten,
8. J. J'ayashanlcar, Principles of Management,
Publications, 9. James Stoner,
Management and Organisation 5 MeGraw-Hill
Prentice Hall of India Pvt., Ltd., New Delhi.
S.N.(TMH)
9. Production &Operations Management: By Chary,
 Semester 1
MBA1 DSC2-MANAGERIAL ECONOMICS
CO 1: To develop an economic way of thinking and
problems analyzing business decision making
CO 2: To develop critical thinking skills and
by employing various tools and analytical abilities is resolving business problems
techniques of
CO3: To analyse various economic models economics
and their applications in different decisional
situations.
CO4: To evaluate how production efficiency can be
decision can be taken optimised and how price and output
CO5: To develop analytical skills which helps to meet
concept of economics at micro and macro level. organisational goals by applying the
Unit-I Introduction: Introduction to Managerial
Economics: Managerial Economics:
Meaning, Nature, Scope & Relationship with other disciplines,
in decision making Role of managerial economics
Unit II Demand: Demand and its Determination:Demand
Demand elasticity -Price, Income and cross elasticity, Use function; Determinants of demand;
of elasticity for analysing demand,
Demand estimation. Demand forecasting, Demand forecasting of new product.
Curve Analysis: Meaning, Assumptions, Properties, Consumer Indifference
Indifference Analysis, Limitations of Indifference Theory. Equilibrium, Importance of
Unit-II -Supply & Production: Supply: Introduction to supply supply
function Meaning, Concept of productivity and technology, Shortand curves. Production
Run and long run production
function, Isoquants; Least cost combination of inputs, Producer's equilibrium; Returns to
Estimation of production function. Theory of Cost: Cost Concepts scale;
and Determinants of cost,
short run and long run cost theory, Modern Theory of Cost,
production function. Relationship between cost and
Revenue Curve: Concept of Revenue, Different Types of
Total Revenue ,Average revenue and marginal revenue, Revenues, concept and shapes of
Relationship between Total
Average revenue and marginal revenue, Elasticity ofDemand and Revenue relation. Revenue
Unit-IV -Market Structure: Market Structure: Meaning,
Perfect Competition, Monopoly, Monopolistic Competition, Assumptions and Equilibrium of
Oligopoly: Price and output
determination under collusive oligopoly, Price and output determination under non collusive
oligopoly, Price leadership model.
Unit-V-National Income: Conceptual Framework, Measures of National Income, Methods of
Measurement, Limitations of National Income.
Determinants and Measures to Raise PropensityConsumption Function: Meaning, and Nature,
to Consume. Keynes Psychological Law of
Consumption - Meaning, Properties and Implications,
Inflation: Meaning, Types, Theories, Causes, Effects and Control,
Trade Cycles: Concept and Theories of trade cycles. Unemployment Trade off,
Recent trends: Analysing and evaluating the recent market with
of Indian Economy. Evaluating the impact of respect to GDP and growth
in Ukraine, inflation post war scenarios with respect to War
Recommended Books
1. Ritika Sinha : "Managerial
2. Damodaran Suma: Managerial
Economics", SBPD Publishing House
3. Paul A Samuelson and William D
Economics", Oxford University Press , 200
Nordhaus : "Economics", McGraw Hill
4. Geethika, Ghosh & Choudary : "Managerial Economics", McGraw Hill.
 SEMESTER- I
ACCOUNTING
MBA1_DSC4 -INTRODUCTION TO FINANCE &
Course Objectives: To equip the students wih the basics of Accounting wih apractical exposue.
Course Outeomes:
CO1- To demonstrate and apply the various concepts in real world business and estimate
and take future bûsiness decisions.
C02 - To recognize the importance of financial management from a strategic perspective
CO3-To evaluate the financial position of the business using various tools & techniques.
C04-To analyze the financial statements of business organization.
COS - Todemonstrate the theoretical concepts of Financial Accounting. Cost Accounting &
Financial Management
Unit I - Iatroduction to Accounts:
Definition and significance of various accounting ternms. Types of Accounts, 03 Rules of
Accounting, Receipt & Payment Statements, Income &Expenditure Statement,
Preparation of Balance Sheet & Statement of Profit & LOSs
Unit II - Analyzing Financial Statements (Part I)
Indicator of financial health of organization, Important Ratios- GP Ratio, NP Ratio,
Curent Ratio, Quick Ratio, ROCE, Capital Employed, D/E Ratio, Various turnover
ratios. (Theory & Practical)
Unit III - Analyzing Financial Statement (Part II)
Cash Flow Statement, Analysis of Cash Flow Statement,
Unit IV - Introduction to Costing:
Concept and significance of major elements of cost, Product Costing, Budgetary Control -
Fixed & Flexible
Unit V - Introduction to Finance:
Nature and Scope of Financial Management, Cost of capital, Time Value of Money, Sources
of Finance, Working Capital Management
Recommended Books:
1.Narayanswamy, R. (2011). Financial Accounting: A Managerial Perspective. New
Delhi: Prentice Hall Learning.
2. Ramchandran, K. (2007). Financial Accounting for Management. New Delhi: Tata
McGrawHill. 4. Ghosh, T. P. (2013). Accounting and Finance for Managers. New Delhi:
Taxman publications.
3. Maheshwari, S.N & Maheshwari, S. K. (2013). An Introduction to Accountancy. New
Delhi: Vikas publications.
4. Gupta, A. (2009). Financial Accounting for Management. New Delhi: Prentice Hall
College Div. 8. Chowdhary,A. (2011). Fundamentals of Accounting and Financial
Analysis. New Delhi: Pearson Education.
5."Cost & Management Accounting" - Ravi Kishore (2016), Taxmann Publication, 6th
Edition
6. Financial Management, Comprehensive Text book with Case studies, M. Ravi Kishore,
7th Edition, Taxman Publications, ISBN: 9788171945207
 SEMESTER 1
MBA1 DSC3- STATISTICS & ANALYTICS FOR MANAGERS
Course Objective: To introduce mathematical and statistical techniques and their application to
business problems. The emphasis will be on the concepts and application rather than derivations.
Course Outcomes:
CO1-To discuss and apply various statistical concepts and techniques for Business problem
Solutions.
CO2-To implement the various statistical techniques for decision making
CO3- To identify opportunities to use analytics to address business problems
C04- To associate the various concepts related to contemporary issues of society.
CO5- To Impart the knowledge of theory and practical aspect.
Unit 1- Introduction to Statistics:
Meaning and Definition, functions, scope and limitations, Collection and presentation of data,
frequency distribution, measures of central tendency - Mean, Median, Mode, Geometric mean,
Harmonic mean.
Measures of dispersion:
Range -Quartile Deviation - Mean Deviation -Standard Deviation Variance-Coefficient of Variance -
Comparison of various measures of Dispersion.
Unit 2- Correlation Analysis & Regression Analysis
Correlation, Types & Methods of Correlation analysis - Karl Pearson's
Co-efficient of correlation, Spearman's Rank correlation, Probable error, Coefficient of
Determination
Regression Concept - Least Square Method -Two Lines of Regression - Properties of Regression
Coefficients.
Unit 3- Probability Distribution:
Concept and definition -Rules of probability-Random variables -Concept of probability distribution
Theoretical probability distributions: Binomial, Poisson, Normal and Exponential- Baye's theorem (No
derivation) (Problenms only on Binomial, Poisson and Normal). Choosing correct probability
distribution.

Unit 4 - Hypothesis Testing

Types, characteristics, source, formulation of hypotheses, errors in hypotheses.
Parametric and
Non-Parametric Tests- t-test, z-test, f-test, u-test, Chi-square Test, Normality and
hypothesis. Statistical analysis reliability of
Unit 5- Business Analytics:
Importançe that analytics has on business decision-making, and the various types of
solve business problems. Challenges and Benefits in Business Analytics
analytics used to
Recomnmended Books:
Levin R.L, RubinS. David, "Statistics for Management",
Gupta S.C, "Fundamentals of Statistics", HPH.
Pearson.
Amir D. Aczeland Jayavel Sounder pandian, "Complete
Levine, Stephan, Krehbiel, Berenson - Statistics for Business Statistics", TMH,
J. K Sharma, "Business Statistics", Managers using Microsoft Excel, PHI.
Pearson.
Dr.Madhu S,Dr.Swapna HR, Dr.Arpana D, "Business Analytics",
Himalaya Publishing House
 SEMESTER 1
VIOR
HUMAN RESOURCE BEHA
DSC6-ORGANIZATIONAL BEHAVIOR &
1
MBAI with the
objective of the course is to familiarize the students
srse Objective: The basicorganization.
dynamics in the
behavioral
Course Outcome:
behavior in the workplace as influenced by personality, values,
human
CO1: To analyze individual
perceptions & attitude. implementation of
conflicts, resolving conflicts & discussing the
CO2: To identify motivation and
organizational change.
used to explain individual behavior related to
CO3: To classify different
models the role of leaders in a
the various leadership styles and
rewards. To apply & evaluate
decision making process. and managerial behavior in view to achieve the
practices to reorient individual
C04:To reframe the
such as
goals of the organization. related to administering the human elements
COS:Analyze the key issuesPerformance appraisal, and training.
motivation, compensation,Organizational Behavior:
Unit I: Fundamentals of and importance, Disciplines contributing to OB
scope
Organizational Behavior: Concept, The basis
important,
Individual Behavior:
behavior - Why individual differences are Behaviour.
Individual differences and work Individual differences influencing Work
Behavior, Personality and Behavior,
for understanding Work personality differences, Personality structure,
Personality - Sources of
Measuring Personality
Employee Attitudes, Effects of Employee Attitudes, pigeonholing and;
Attitudes - The nature of Stereotyping,
Perception-Process, Perception Errors: Halo effect,
Perceptions: influences on perception
Self-fulfiling prophecy; other Formal
Unit II: Group Behavior Dynamics, The nature of informal,Organizations,
Group
Informal and Formal Groups - Organizational context for teams,
and Team Building - of conflict.
groups. Teams
Conflict in Organizations, sources, patterns, levels, and types
Managing Conflict -
UNIT II: Motivation and
motivation and Theories-Maslow, Herzberg, Mc Gregor. Early styles and
Concept, types of Leadership
views, Applications of Motivation, Leadership- Concept,
contemporary
situational Theories
Unit IV: Organizational Dynamics characteristics, elements of culture, creating and
sustaining
Organizational culture: Concept,
organizational culture
change: Concept, nature, forces for change, resistance to change, Kurt Lewin
Organizational cultures
behaviour across
theory of change. Organizational
Unit V: Introduction to HRM
Roles and Qualities of HR Manager. Job
Introduction, Importance, Objectives, and functions, Planning,
Analysis- Meaning,and Importance; Human Resource
 types,
Training concept, importance, objectives,Concept
Human Resource Development: EmployeeImportance, Compensation Management-
Performance Appraisal- concept, objectives,
and components.
Suggested Readings:
(2015). Organizational Behavior. New Delhi:
1. Robbins, S.P., Sanghi, S. & Judge, T. A.
Pearson Education.
New Delhi: Tata MoGraw-Hill.
2. Luthans, F. (2010). Organizational Behaviour.
3. Aswathappa, K. (2016). Organizational Behaviour. New Delhi: Himalaya Publishing House.
Human Behaviour at Work. New Delhi: Tata
4. Newstrom J. (2015). Organizational Behaviour:
McGraw-Hill.
Behaviour. New Delhi: Tata McGraw- Hill.
5. Steven, Von & Sharma., (2014). Organizational Behaviour. New Delhi: Oxford Publishers.
6. Pareek, U. (2011), Understanding Organizational Management & Industrial Management:
7. Rao, P. Subba (2014).Essentials of Human Resource
Text & Cases. New Delbi: Himalaya Publication.
8. C.B.Mamoria ,S.V.Gankar, Personnel Management: Himalaya Publication.
9. Ashwathhapa - Human Resource management