CONTACT 6 Assignment (Mini- Project)
(Submission in word doc only,max. 12 pages) (40 Marks)
Theme: Analysis of International Business Strategy using various frameworks
(Pertaining to CLO no. 1, 2, 3 and 4)
a. Analyze the international business (expansion, strategy, focus countries, modes of entry etc.) of an
Indian/a multinational company (COMPANY WHERE YOU ARE WORKING NOW) going global (10 Marks).
b. Compare it with the international business (expansion, strategy etc.) of a MNC company (from outside
India) which is in the same/similar business going global. (E.g.Tata Motors vs. FAW, China or Infosys vs.
IBM or IPL cricket vs. Champions League Football. Further to this, assess the global industry to which
both the companies belong. (15 marks)
c. As a CEO of the Indian company, explain and recommend the next five years International Business
strategy. (15 Marks)
The project will require you to do the following:
1. Identify an Indian company and analyse its international business in foreign markets. Some of
the sources of such international business strategies are announcements by senior managers of
organizations as reported in business newspapers, business magazines and annual financial
reports of organizations. Apply various frameworks studied in IB subject like Porter’s Diamond
Model, EAF , CAGE framework etc.
2. Compare the similarities and differences between the international businesses of the two
companies identified. Analyse the global industry (e.g. Automobile, IT, Sports etc.) to which
both these companies belong in terms of the global industry size, growth, trends, lead
countries, top players, major markets and production location etc.
3. Assume you are CEO of the Indian company (COMPANY WHERE YOU WORK NOW) and propose
the next five years International Business strategy for the Indian Company. You could propose
the new countries in which the company should do business; grow by international M&A or
some other means etc. Your recommendations and the reason for same will carry weightage in
the evaluation.
4. Extensive collection of secondary data and article reviews are expected and references are to be
mentioned.(Not more than 12 pages of word document following proper referencing
convention.) Also mention your name, Roll no, Division and email id on the first page.
5. Deadline of submission of the soft copy of final project on EKOSH with cc to me at
[email protected] before or on _________ by 8 pm. (Also attach a zip file of all the
reference articles, data, videos etc. used for the project).
6. You will submit a project report that identifies and outlines the key international business
strategy of the two companies, internationalization challenges and your recommendations for a
successful implementation of next 5 years International Business strategy of the Indian
company.
Evaluation criteria—
Appropriate data collection and analysis
Application of framework
Quality of recommendation of the next five years International Business strategy for the
Indian Company
Quality of Reference Material used and mentioned following referencing convention.
Instructions---
The submission should be named as e.g.’TML VS Toyota’ name of student Roll no_____
You can also attach link to video or/and reference material used
Each student should have unique set of both the companies. No repetition. On first cum
first basis the two company selection by each group. Subject Coco to coordinate.
If there is more than one student from same company e.g.BPCL .Then one student can take
BPCL, second student HPCL etc.
