Foundation Stage (Planning + Setup)

Define Your EdTech Niche

 Decide your focus area: K-12, college prep, test prep, upskilling, coding, freelancing, digital
marketing, etc.

 Target audience: Age group, region (India/Global), language preferences, education level.

 Business model: B2C (students), B2B (schools, colleges), or hybrid.

Create a Business Plan

Include:

 Problem & solution

 Unique Value Proposition (UVP)

 Competitor research

 Monetization plan

 Launch & marketing strategy

 Initial course offerings

 Required tools & tech

 Budget (even if zero)

Company Registration & Legal Compliance

Choose the Business Type (India)

 Sole Proprietorship – Easy, for solo founders

 Partnership – For 2+ partners

 LLP (Limited Liability Partnership) – For co-founders, less compliance

 Private Limited Company – Best for growth, VC funding

Register Your Company

 Register on MCA website (Ministry of Corporate Affairs)

https://www.mca.gov.in

 Steps:

o Apply for DSC (Digital Signature Certificate)

o Apply for DIN (Director Identification Number)

o File for Name Reservation (RUN service)

o File SPICe+ form to register

 Choose your startup name and get .com/.in domain

Apply for PAN, TAN, GST

  PAN – Business Tax Identity

 TAN – TDS deductions (if hiring people)

 GST – Needed if revenue > ₹20L/year or selling digital products

Open a Business Bank Account

Product Development

Design Your Product

 Decide: Live classes, pre-recorded videos, PDFs, quizzes, certificates?

 Use platforms/tools:

o Course platforms: Teachable, Thinkific, Graphy, Kajabi

o Or build custom using React + Firebase / Node.js

o For apps: Use React Native or Flutter

o LMS (Learning Management Systems): Moodle, LearnDash (WordPress), custom-built

Build MVP (Minimum Viable Product)

 At low cost, use:

o WhatsApp + Google Meet + Google Drive

o No-code tools: Notion + Typeform + Razorpay

o Or build a website with LMS & payment integration

Operations & Content

Create Course Content

 Types: Video lectures, assignments, PDFs, quizzes, projects

 Use: OBS Studio, Canva, Loom, Figma, Notion

 Format: Follow curriculum → short modules → practice tasks → certificate

Hire or Onboard Trainers (if needed)

 Part-time freelancers or guest experts

 Create profit-sharing model or fixed pay per course

Pricing Strategy

 Free content + premium upsells

 Subscription (monthly/yearly) or One-time lifetime access

 Bundle offers & limited-time discounts

Launch & Marketing

Create Your Brand Presence

 Logo, brand colors, fonts (Canva)

 Website (WordPress/Framer/Webflow)

 Domain (GoDaddy/Namecheap)

 Company email (Gmail Workspace)

Launch on Social Media

 Create pages: Instagram, LinkedIn, YouTube, Telegram, WhatsApp

 Post content:

o Reels: Tips, success stories, snippets

o YouTube: Free lessons + full walkthroughs

o LinkedIn: Career tips, value posts

o WhatsApp group funnel for free → paid

Payment Gateway Setup

 Razorpay / Instamojo / Stripe

 Link with checkout page or course site

Growth & Scaling

Collect Feedback + Iterate

 Use Google Forms or Typeform

 Improve UI/UX, support, curriculum

Build a Sales Funnel

 Free workshop → WhatsApp group → Demo → Course Sale

 Email marketing: Mailchimp, ConvertKit, Sendinblue

Partnerships & Affiliates

 Partner with colleges, schools, freelancers

 Launch referral or affiliate program

Start Paid Ads (When Budget Allows)

 Start with:

o ₹100/day Instagram/YouTube ads

o Google Search Ads for your niche

Legal & Financial Management

Accounting & Compliance

 Use tools like Zoho Books, Tally, or hire a CA

 File GST returns & ITR

 Maintain invoices and expense records

Protect IP (Optional but good)

 Trademark your brand name/logo

 Copyright for course content

 Terms of Service & Privacy Policy on website

Tech Tools You’ll Need (Zero to Low Cost)

Purpose Tools

Website Framer, Webflow, WordPress

LMS Platform Graphy, Teachable, Learnyst, Moodle

Payment Razorpay, Stripe, Instamojo

Video Recording OBS, Loom, Zoom

Communication WhatsApp, Telegram, Slack

Email Marketing Mailchimp, ConvertKit, Brevo (Sendinblue)

Analytics Google Analytics, Meta Pixel

Design & Branding Canva, Figma

 Start lean, validate with real learners, then scale.

 Offer certifications, internship assistance, freelancing help — value wins.

 Use AI tools like ChatGPT, Midjourney, Pictory for content help.

 Build your own community (WhatsApp/Telegram/Discord).

FOUNDATIONAL SETUP

Business Clarity
  Define Your Niche: K-12, Test Prep, Upskilling, Coding, Soft Skills, Career Readiness, etc.

 Business Model: B2C (students), B2B (schools/colleges/companies), or B2B2C (partner

platforms).

 Content Strategy: Live classes, pre-recorded, hybrid, cohort-based, microlearning.

Company Registration (India)

Options:

 Proprietorship – Easiest, for solo founders (limited credibility).

 Partnership / LLP – For 2+ founders.

 Private Limited Company (Recommended) – Best for growth, funding, branding.

Documents Needed:

 PAN, Aadhaar of directors

 Registered office address

 Name approval (through RUN webform – MCA site)

Steps:

1. Get DSC (Digital Signature Certificate)

2. Apply for DIN (Director Identification Number)

3. Name Reservation via MCA

4. Incorporate using SPICe+ form

5. Get PAN, TAN, GST, MSME Udyam Registration

6. Open a Company Bank Account

TEAM BUILDING & RECRUITMENT

Key Roles:

Department Role Suggested Salary Range (INR/month)

Product Tech Lead / Developer ₹30K – ₹1.5L

Content Curriculum Designer ₹25K – ₹70K

Teaching Trainers/Instructors ₹20K – ₹1L+

Design UI/UX Designer ₹30K – ₹80K

Marketing Performance Marketer ₹25K – ₹90K

Sales Academic Counselor ₹15K – ₹50K + incentive

Support Student Success Manager ₹20K – ₹50K

Operations Program Manager ₹30K – ₹80K

Where to Hire:

 Interns: Internshala, LinkedIn, AngelList

 Full-time: LinkedIn, Naukri, Indeed, Apna, Cutshort

 Freelancers: Upwork, Toptal, Fiverr

How to Recruit:

 Write clear JD

 Run paid ads on LinkedIn

 Cold outreach to talent on LinkedIn

 Run referral campaigns

 Use ATS like Zoho Recruit / Recruitee

SALARY, STRUCTURE & OPERATIONS

Compensation Structure:

 Fixed Pay: Base Salary

 Variable Pay: Performance bonus, incentives

 Equity/ESOPs: For early hires or cofounders

 Benefits: PF/ESIC (if 20+ employees), Health insurance, Paid leaves

Payroll & Compliance:

 Use tools like Zoho Payroll, GreytHR, or Keka

 File PF, ESI, TDS monthly if applicable

 Maintain offer letters, contracts, appraisal history

GO-TO-MARKET STRATEGY

Funnel Structure:

1. Top of Funnel: Awareness (Instagram, YouTube, SEO, Ads)

2. Middle of Funnel: Engagement (Webinars, Free Courses, Lead Magnets)

3. Bottom of Funnel: Conversion (Free Trials, Demo Calls, Offers)

Growth Channels:

 YouTube Channel (free lessons)

 Instagram Reels (tips, behind scenes)

  LinkedIn Thought Leadership

 WhatsApp/Telegram Groups for community

 Paid Ads (Google/Meta)

SCALING AND FUNDING

Success Metrics:

 Student Retention Rate

 CAC vs LTV

 Course Completion Rate

 Instructor Quality Ratings

 Revenue per Learner

Revenue Models:

 Subscription-based

 One-time payment

 Certification Charges

 Institutional Licensing

Funding Options:

 Bootstrapped (initial)

 Friends & Family

 Angel Investors (once MVP + traction)

 Venture Capital (after PMF)

 Government Grants: Startup India, NIDHI, SIDBI, etc.

LONG-TERM GROWTH

Continuous Innovation:

 AI in EdTech: Personalized learning paths

 Gamification

 Community-led learning

 Certifications via Blockchain

 Integration with industry (job placement partnerships)

To Succeed:

 Focus on student outcomes

 Iterate content based on feedback

  Build a teacher-first culture

 Stay lean and automate using tools

 Create virality in student experience

Tools You’ll Need

Category Tools

Website Builder WordPress, Webflow, Framer

LMS Teachable, Moodle, Graphy

Payment Gateway Razorpay, Stripe

CRM Hubspot, Zoho, Pipedrive

Communication Slack, WhatsApp, Mailchimp

Analytics Google Analytics, Hotjar

Automation Zapier, Make.com

BUSINESS CLARITY

A. Define Your Niche

Choose 1–2 primary focus areas to begin. You can expand later.

Niche Target Group Use Case Examples

K–12 Learning School students Online tuition, exam prep (CBSE, ICSE)

Test Preparation College students NEET, JEE, UPSC, CAT, IELTS

Career Readiness College grads, job seekers Resume, interviews, internships

Coding & Tech Teens to adults Python, Web Dev, AI, ML, Data Science

Soft Skills All ages Public speaking, communication

Upskilling Professionals Project Mgmt, Digital Mktg, Tools (Excel)

Tip: Start with a specific niche + delivery mode. Example:

“Live cohort-based coding bootcamps for college students + pre-recorded soft skills for working
professionals.”

Choose Your Business Model

Model Description Revenue Source Example

B2C Direct to students Course fees, subscriptions WhiteHat Jr, Unacademy

Sell to schools, Licensing, white-label,

B2B LEAD School, Classplus
colleges custom

B2B2C Partner platforms Commissions, revenue Coursera, UpGrad, Byju’s on Airtel

 share XStream

Tip: B2B is easier to monetize early. B2C gives scale & brand freedom.

Content Strategy

Strategy Best For Pros Tools Needed

Live Classes Doubt solving, interactive Real-time engagement Zoom, Google Meet, Airmeet

Pre-recorded Evergreen courses Scalable, reusable Loom, OBS, YouTube

Hybrid Mix of above Scalable + personal touch LMS + Live Tool

Cohort-based Timed batches High completion rate Teachfloor, Maven, Graphy

Microlearning Short-form content Engagement, mobile users Instagram, Shorts, Reels

Tip: Begin with pre-recorded to reduce workload, add live cohorts after MVP traction.

COMPANY REGISTRATION (INDIA)

Choose Business Entity

Type Ideal For Pros Cons

Sole Proprietorship Solo founders Easiest, cheapest No funding, low credibility

Partnership / LLP 2+ co-founders Limited liability, flexible Less investor-friendly

Serious Best for funding, brand, Compliance burden,

Private Ltd Company
startups team costlier

Recommendation: Start as Private Limited Company if you want to raise funds, scale, or build brand
trust.

Documents Required

For All Founders (Directors) Other Requirements

PAN card (mandatory) Registered office address proof

Aadhaar card (linked to mobile) Email + mobile no. access

Passport-size photo (digital) Business name options (2–3)

Step-by-Step Registration (For Pvt Ltd Co.)

Action Platform Link

Get DSC (Digital Signature Certifying Authorities

https://www.e-mudhra.com/
Certificate) (eMudhra, Sify, Capricorn)

️ Apply for DIN (Director MCA Portal (auto-filled via https://www.mca.gov.in/

 ⃣ Identification Number) SPICe+ form)

️ MCA → RUN Webform

Reserve Company Name https://www.mca.gov.in/
⃣ (SPICe+ Part A)

MCA → SPICe+ Part B

Incorporate Company SPICe+ Form Guide
(Includes MoA, AoA)

️
Apply PAN & TAN Auto through SPICe+ Included in SPICe+
⃣

️ Get GST Registration (If turnover >

GST Portal https://www.gst.gov.in/
⃣ ₹20L or selling online)

MSME Udyam Registration For startup benefits https://udyamregistration.gov.in/

⃣ Any bank (ICICI, SBI, HDFC,

Open Company Bank Account Visit branch with documents
etc.)

Documents Required for Bank Account

 Certificate of Incorporation

 PAN of Company

 MoA & AoA

 Board Resolution (for first bank account)

 KYC of directors

 GST Certificate (optional but useful)

ALTERNATIVES & PRO TIPS

Purpose Alternative / Tip

Company Use online CA platforms like Vakilsearch, IndiaFilings, LegalRaasta for guided help (₹4K–
Formation ₹10K)

Virtual Office If no office, use Virtual Registered Office services (₹1K–₹3K/month)

Cost Saving Start as LLP, convert to Pvt Ltd later when needed

Branding Check name/domain availability early at https://godaddy.com or https://namechk.com

GST Register early if selling digital content or subscriptions

OPERATIONS SETUP

CORE TEAM SETUP

Minimum Foundational Roles

Role Responsibility Type Cost (Monthly) Alternatives

Strategy, partnerships,
CEO / Visionary Founder ₹0 (You) N/A
leadership

CTO / Tech LMS setup, website, ₹20K–₹50K

Founder/Freelancer Fiverr, Upwork
Head backend (freelance)

Course creation, Co-founder/ Teachers from

Content Creator ₹15K–₹50K
curriculum Freelancer LinkedIn/Fiverr

₹5K–₹15K per Canva, CapCut,

Video Editor Edit recorded content Freelancer
course InVideo

Sales/Marketing Lead gen, calls, College interns via

Intern/Freelancer ₹5K–₹20K
Exec onboarding Internshala

Customer WhatsApp/Email WhatsApp Business

Intern/Part-time ₹4K–₹10K
Support responses automation

Bootstrapped Tip: In early stage, keep team lean. Use freelancers, interns, or wear multiple hats
yourself.

PLATFORM & TOOL SETUP

Website & Learning Platform (LMS)

Price
Option Type Features Included Notes
(Monthly)

No-code Website, App, Course builder, Easy, Indian startup-

Teachmore ₹2,500–₹5,000
LMS Payments friendly

No-code
Graphy ₹3,000–₹7,000 Branding, email, landing pages Good UI
LMS

LMS + payments + live class

Learnyst Indian LMS ₹2,500–₹6,000 Custom domain
integration

Mobile-first, email mktg, push

Gurucan Global LMS $39 (₹3.2K) Limited branding
notif

Open
Moodle Free (self-host) Full control, plugins Need dev/tech help
source

Cheapest DIY Combo:

 Use WordPress + LearnPress (Free plugin)

 Host on Hostinger (₹250/mo)

 Connect to Zoom / YouTube for delivery

Tools for Course Creation

Task Tools Free Options? Paid Version (Optional)

Recording OBS Studio, Loom Yes Loom Pro ₹800/month

Presentation Canva, Google Slides Yes Canva Pro ₹499/month

Editing Video CapCut, VN, Clipchamp Yes InVideo ₹1,000/month

Hosting Videos YouTube Unlisted Yes Vimeo ₹1,500/month

Whiteboard Miro, Jamboard, Notion Yes ExplainEverything ₹800/mo

Low-Cost Setup:
OBS (record) + Canva (slides) + CapCut (edit) + YouTube (host)

COURSE DEVELOPMENT STRUCTURE

Course Format Blueprint

Component Duration Tips

Introduction 3–5 mins Problem, Promise, Why You

Concept Modules 5–10 mins each One concept per video, add real examples

Practice Task After every module Simple assignments, quizzes

Live Session Weekly (optional) Office hours or AMA

Assessment End of course Certificate, quiz, feedback form

Best Practice:
Use a mix of video + text + PDFs + quizzes for maximum engagement.

PRICING STRATEGY

Pricing Models

Model Description Ideal For Price Range (INR)

One-Time Payment Lifetime access to a course Skill courses ₹199–₹2,999

Subscription Monthly/yearly access to all Large libraries ₹299–₹999/mo

Cohort-based Live + recorded + support Premium offerings ₹1,999–₹15,000

Freemium Basic free, upsell premium Mass acquisition ₹0–₹999

Beginner Strategy:

 Launch first course FREE or ₹99

  Upsell next course or premium bundle

 Use WhatsApp/email funnel to sell

MARKETING OPERATIONS (Setup Only, full plan)

Task Tool/Platform Free Option Cost-effective Alternative

Landing Page Carrd, Systeme.io Yes Webflow (₹800/mo)

Email Marketing MailerLite, Sendinblue Yes ConvertKit, Brevo

WhatsApp Broadcast WhatsApp Business App Yes Wati, Zoko (later stages)

Lead Capture Google Forms, Typeform Yes Tally.so

CRM Notion, Google Sheets Yes Zoho CRM (₹800/mo)

Zero-Cost Funnel Tip:

Landing page → Google Form → WhatsApp Group → Payment Link

RECURRING MONTHLY COST ESTIMATE (BOOTSTRAPPED)

Item Cost (₹/Month)

LMS (Teachmore basic) ₹2,500

Hosting (if WordPress) ₹250

Canva Pro (Optional) ₹499

Video Editing Tool Free

Intern (1–2) ₹6,000–₹10,000

WhatsApp & Email Free

Total ~₹3,000–₹12,000

GO-TO-MARKET & LAUNCH

POSITIONING & LAUNCH MESSAGE

Define Your Hook (USP)

Hook Type Example Why It Works

Outcome-based “Get hired as a Frontend Developer in 90 days” Clear ROI and motivation

Problem-solving “No more boring math – learn through animation” Targets a frustration

First/Only Angle “India’s first hybrid cohort for Excel mastery” Unique positioning

Authority-backed “Taught by Ex-Google Engineers” Boosts trust

Tip: Test 3 headline versions on WhatsApp/LinkedIn & keep the best performer.

PRE-LAUNCH CAMPAIGN (7–14 DAYS)

Goal: Build awareness & collect leads BEFORE launch

 Time
Action Tool / Platform Cost Notes
Needed

Free–₹500/ Use a single CTA: Join

Create a waitlist page Carrd / Systeme.io 1–2 hours
mo Waitlist

Add lead magnet Google Docs / e.g., “Free Resume

1 day Free
(freebie) Canva Template”

Drive traffic to waitlist Instagram, LinkedIn Daily posts Free Use Reels + Stories

Build a WhatsApp
WhatsApp Group 1 hour Free Share tips, build trust
community

Collect emails + phone Google Form / Auto-confirmation

30 mins Free
nos. Tally.so message

Launch Toolkit:

 Freebie (PDF, webinar invite)

 Landing page

 WhatsApp group

 Email/phone list (at least 100 leads)

CONTENT STRATEGY (30 DAYS)

Content Types for Organic Growth

Content Type Platform Frequency Format Examples

Instagram, YouTube “How to write a killer resume (in 60

Micro-Tutorials 3x/week
Shorts secs)”

“How I failed 3 interviews before cracking

Personal Journey LinkedIn 2x/week
it”

Educational
Instagram 2x/week “5 tools every freelancer should know”
Carousels

“What’s the hardest part of learning

Community Polls LinkedIn, Telegram 1x/week
Python?”

Proof (Results) IG/LinkedIn 1x/week Screenshots, testimonials

Tools:

 Canva (Free)

 CapCut / VN (Free)

 Notion (Content Calendar)

  Metricool or Buffer (for scheduling)

Tip: Post consistently for 21+ days before launch. You can reuse the same script across formats.

LAUNCH OFFER + PAYMENT SETUP

Launch Offer Design

Model Offer Idea Duration Price

Free Trial “Get 3 free videos + bonus resources” 7 days ₹0

Flash Sale “90% off for first 100 enrollments” 2–3 days ₹99–₹299

Bundle Deal “Enroll now, get 2 courses free” 5–7 days ₹499–₹999

Live Webinar “Only on this live, unlock ₹1,999 course for ₹199” 1 day ₹199

Use UPI + Payment Link Platforms:

Platform Use Case Price Notes

Razorpay UPI/card payments Free Easy setup, Indian-friendly

Instamojo Landing + payment link Free Also hosts mini-courses

PayU Money UPI + Website Payment Free Stable alternative

Google Pay QR WhatsApp groups Free Instant, manual method

SALES FUNNEL (MINIMAL + FREE)

Funnel Flow:

Content → Landing Page → WhatsApp Group → Webinar/Offer → Sale

Stage Tool Cost Purpose

Traffic Instagram, LinkedIn Free Audience attention

Lead Collection Google Forms / Tally.so Free Emails/Phone numbers

Community Building WhatsApp Group Free Send updates, reminders

Engagement Free Webinar (Zoom/Meet) Free Build trust, explain offer

Conversion Razorpay/Instamojo Free Collect payment

BUDGET-FRIENDLY ESTIMATED LAUNCH COSTS

Expense Budget (₹) Notes

Website / Landing Page ₹0 – ₹500 Carrd or Systeme.io

WhatsApp / Email Tools ₹0 Free version for up to 1K contacts

 Video + Content Tools ₹0 Canva, CapCut, VN, Loom

LMS (optional, first month) ₹2,500 – ₹5,000 Teachmore, Graphy, or Learnyst

Intern / Freelancer help ₹2,000 – ₹5,000 Sales calls, editing, moderation

Payment Gateway Fees ~2% of revenue Deducted automatically

Total Minimum Budget to Launch:

~ ₹3,000 – ₹10,000
(fully bootstrapped, lean, scalable)

LAUNCH TIMELINE (14–30 Day Plan)

Day Task

Day 1 Build landing page + lead magnet + WhatsApp group

Day 2–7 Pre-launch content + organic promo + collect 100+ leads

Day 8–10 Host a free live masterclass or demo session

Day 11–14 Launch flash offer (₹99/₹199) + upsell to bundle/next cohort

Day 15–30 Collect testimonials, feedback + create evergreen version

SCALE & AUTOMATION

AUTOMATE OPERATIONS

Goal: Save your time by systemizing repetitive tasks

Task Tool Cost Use Case

Lead Capture → ₹2,500–₹6,000/ Auto greeting, lead

WhatsApp API (WATI/Zoko)
WhatsApp mo segmenting

Free to
Emails & Funnels MailerLite / Brevo / ConvertKit Welcome series, upsell mails
₹1,000/mo

LMS Automation (Teachmore,

Course Access Delivery Included Auto-enroll after payment
Graphy)

Systeme.io, Google Forms +

Webinar Registration Free–₹499/mo Auto reminders
MailerLite

Notion + Google Sheets / Zoho Track leads, progress,

CRM Tracking Free–₹800/mo
CRM conversion

Calendar Booking Cal.com / TidyCal / Zoho Bookings Free–₹500/mo Auto-meet links for demos
Free Flow Example:
Payment → LMS auto access → Welcome Email → WhatsApp onboarding → Nurture Email →
Upsell.

RUN ADS (PERFORMANCE MARKETING)

Goal: Reach larger audiences for ₹50–₹500 per sale

A. Start with ₹200–₹500/day on Meta (Instagram & Facebook)

Step Tool / Platform Notes

Create Business
Meta for Business Central dashboard
Manager

Design Ad Creatives Canva / InVideo Reels, carousels, testimonials

Education, Freelancers, Students,

Target Interests Use detailed targeting
Teachers

Set Objective Leads / Website Clicks / Conversions Choose based on funnel stage

Track with Pixel Meta Pixel on landing page Set up via Google Tag Manager

Recommended Budget:

 Start: ₹3,000/month

 Scale after 10+ purchases

Optional: Google Ads

Use for intent keywords like “online python course,” etc.

Start with ₹5,000/month once ROI is visible on Meta.

GROW YOUR TEAM

Role When to Hire Cost (Monthly) Source

Course Support Exec 50+ students enrolled ₹7K–₹12K Internshala, LinkedIn

Sales Closer Getting 10+ leads/day ₹10K + commission Freelancers, sales agencies

Paid Ad Expert When scaling ads ₹10K–₹30K Fiverr, agencies

Affiliate/Partner Mgr Have 5+ promoters ₹8K–₹15K Part-time or internal promotion

Community Manager Active groups forming ₹5K–₹10K Work-from-home interns

Bootstrapped Tip:
Start with 2–3 roles. Create SOPs (Standard Operating Procedures) using Notion or Google Docs.

LAUNCH AFFILIATE / REFERRAL SYSTEM

Goal: Let others promote you — pay per sale, not ads

Platform Type Pricing Features

Gumroad Affiliates Built-in Free Easy for small courses

Rewardful SaaS $29/month (~₹2.4K) Custom tracking & payouts

Lemon Squeezy Platform Free Built-in affiliate system

Manual Google Form Free Free Track via Sheets + Pay manually

Affiliate Terms Example:

 30% commission per sale

 Payout every 7 days

 ₹99 minimum withdrawal

STRATEGIC PARTNERSHIPS

Type Partner Example How to Approach Benefit

College Placement Promote among

Campus Clubs Cold email / LinkedIn
Cells students

Edu YouTubers, Offer 30–50% affiliate Access niche

Influencers
Reels commission audiences

Facebook/Telegram Admins of active

Revenue-share model Built-in trust
Admins groups

LMS, Resume
EdTech SaaS Tools Offer co-branded bundles Mutual brand boost
builders

Create a 1-pager “Partner Offer Kit” using Canva.

TRACK & OPTIMIZE GROWTH

Metric How to Track Free Tool

Leads Generated Google Sheets / MailerLite MailerLite Dashboard

Cost Per Lead Meta Ads Dashboard Ads Manager

Webinar Attendance % Google Forms, Sheets Zoom + Form combo

Course Completion LMS backend Teachmore/Learnyst

Conversion Rate Leads to sales ratio Google Sheets, Zoho CRM

Weekly Growth Ritual:

 Review numbers every Sunday

  Identify bottlenecks

 Test 1 new thing every week (hook, ad, email, offer)

OPTIONAL: FUNDING & INCUBATORS

Type When to Consider Source Requirements

AngelList, LinkedIn, VC Pitch deck + revenue

Angel Funding ₹1L+ MRR or 1K+ users
outreach proof

Government Udyam registration +

Startup India, MSME startupindia.gov.in
Grants idea

IIT Madras, NSRCEL,

EdTech Incubators Apply via their websites Early traction + MVP
GUSEC

Community-based course Audience + emotional

Crowdfunding Fueladream, Milaap
fund hook

Tip: Fund only if you're scaling rapidly — else, stay lean and profitable.

MONTHLY COST ESTIMATE TO SCALE (BOOTSTRAPPED)

Item Cost (₹) Notes

LMS ₹2,500–₹5,000 Existing platform

Ads (Meta) ₹3,000–₹10,000 Controlled scaling

Sales/Support Intern ₹5,000–₹10,000 Part-time

CRM / Automation Tools ₹500–₹2,000 MailerLite / TidyCal / WhatsApp API

Affiliate payouts % of sales Pay only on success

Total Monthly Budget ₹10K – ₹25K Scalable and ROI-friendly

FULL CURRICULUM EXPANSION & MULTILINGUAL STRATEGY

COURSE LIBRARY EXPANSION (50+ Courses)

Goal: Offer variety & depth for different learner needs

A. Curriculum Categories (Sample)

Category Example Courses

Career Readiness Resume Mastery, LinkedIn Optimization, Job Interview Skills

Coding & Tech Python, HTML/CSS, JavaScript, Git, Web Dev, React, SQL

Freelancing Fiverr Setup, Upwork Bidding, Personal Branding

Soft Skills Communication, Time Management, Emotional Intelligence

Tools & Software Excel, PowerPoint, Canva, Notion, Google Sheets

Digital Marketing SEO, Social Media, Ads, Email Marketing, Copywriting

Business & Startup Entrepreneur Mindset, Idea Validation, Pitching, Sales

School/College Vedic Math, Spoken English, Class 10 Math, Logical Reasoning

Tip: Aim to build:

 10 Flagship courses (core revenue)

 20 Support courses (low-cost, lead gen)

 20+ Bonus/Micro courses (freebies, value-adds)

COURSE PRODUCTION SYSTEM

Stage Tool / Platform Team/Role Cost (per course)

Scriptwriting Google Docs / Notion Content Expert ₹2K–₹5K

Slides & Visuals Canva / PowerPoint Designer / You Free–₹1K

Recording Loom / OBS / Camera Yourself / Talent Free

Editing CapCut, VN, InShot Freelancer (optional) ₹3K–₹5K

Uploading + Setup LMS Platform Intern Free

Build SOPs → Record in batches (5–10 videos/day) → Use Notion to track progress.

MULTILINGUAL EXPANSION STRATEGY

Why?

80% of India is not fluent in English. Unlock regional markets by localizing content.

Target Regional Languages

Language High-Demand Regions Focused Topics

Hindi PAN India (Tier 2/3) Career, Coding, Government jobs

Telugu Andhra, Telangana Spoken English, Job Skills

Tamil Tamil Nadu Freelancing, Interview Skills

Bengali West Bengal, East India Competitive Prep, Career Ready

Kannada Karnataka College Skills, Aptitude

Two Approaches:
 1. Voice-over your English courses using freelancers (₹500–₹1,000/hr)

2. Native instructors record from scratch (₹5K–₹10K per course)

Voiceover Tools:

 Dubverse.ai (AI voice dubbing with sync) — ₹500–₹2,000/video

 Lovo.ai (natural AI voices in Indian accents) — Free trial + Paid

 Freelancers on Fiverr — ₹700–₹1,500 per 10-min script

CERTIFICATION STRATEGY

Why Certifications?

 Build trust

 Improve course completion

 Increase value perception

Certification Type Method Cost How to Implement

Use Graphy / Teachmore

Internal Certificate Auto on course completion ₹0 (LMS built-in)
etc.

Co-branded with ₹0–₹2K per Add "Verified by XYZ

Partner experts/influencers
mentors course Expert"

NSDC/Skill India Cert. Govt approved (long process) Medium–High Requires empanelment

Collaborate with colleges,

Partner Platform Cert. Time investment Adds social proof
SaaS

Tools for Creating Certificates:

 CertifyMe.online

 Canva + Manual Issue

 LMS Auto Issuance (Teachmore, Learnyst)

MULTIPLE INSTRUCTORS / GUEST EDUCATORS

Benefit Source Instructor From Revenue Share Model

Fresh content & energy LinkedIn, Twitter, Facebook groups 30%–50% share

More expertise Subject matter experts One-time fee + royalty

Language & voice variety Regional creators on YouTube Flat fee per course

Create an Educator Onboarding Kit:

 Intro letter

 Revenue share terms

  Course quality SOP

 Recording guidelines (lighting, mic, slide usage)

SEGMENTED PRICING STRATEGY (Advanced)

Segment Language Price Range Access Model

Urban B2C (Eng) English ₹499–₹2,999 One-time or bundles

Tier-2 Regional Hindi/Telugu/Tamil ₹99–₹999 Micro-courses

B2B (Colleges) Any ₹15K–₹1L+ Per student/year

Freelancers English ₹999–₹2,999 Full Skill Packs

Students Mixed ₹49–₹299 Cohort or flash sale

Experiment: Use low-cost regional courses to feed premium English ones.

EXPANSION TRACKING DASHBOARD

Metric Tool Track Frequency

New Courses Published Notion / Airtable Weekly

Course Completion Rate LMS backend Monthly

Regional Language Course Sales Razorpay/Instamojo exports Weekly

Certification Requests LMS auto-triggers Weekly

Guest Instructor Payouts Google Sheets + Form Monthly

ESTIMATED BUDGET TO EXPAND (One-time & Monthly)

Item One-Time (Per Course) Monthly Estimate

Content Writing & Slides ₹2,000–₹5,000 —

Video Editing (if hired) ₹3,000–₹5,000 —

LMS Hosting & Cert. System — ₹2,500–₹6,000

AI Voiceover Tool — ₹500–₹2,000

Freelancers (voice/script) — ₹5K–₹15K

Guest Educator Payouts — % of sales

Low-Budget Hack: Reuse scripts in multiple languages, switch voices only.

FINAL CHECKLIST
Build & publish 50+ courses
Localize at least 10–15 into Hindi + 1–2 South Indian languages
Add auto-issue certifications
Create an instructor onboarding system
Expand pricing tiers for local markets
Start building B2B bundles for institutions

B2B & INSTITUTIONAL SALES STRATEGY

WHY B2B?

Benefit Impact

Bulk revenue ₹50,000–₹10L+ per deal

Low acquisition cost One sale = 100+ users

High retention Yearly renewal = stable income

Branding & trust Credibility boost in student space

B2B is ideal when you have:

 5–10 solid courses

 Certificate system

 LMS or custom access

 Outcome-driven offerings (placement, skills, test prep)

DESIGN B2B COURSE PACKAGES

Target
Needs Your Offer Example
Institution

Career readiness, coding, “Job Readiness Program + Resume Builder + 3 Skill

Colleges
placement Courses (₹1,499/student)”

STEM, English, Vedic

Schools (K12) “Annual Coding License with Reports & Certification”
Math, coding

Startups/SMEs Upskilling, Excel, design “1-Month Productivity Bootcamp (₹999/user)”

Coaching Digital extension, extra

“White-labeled courses with profit-sharing”
Centers revenue

Sample B2B Bundle:

Career Combo for Colleges

 Resume Building
  Interview Mastery

 LinkedIn Profile Setup

 Certificate Issued
₹1,499/student – min 100 seats

PRICING STRATEGY

Model When to Use Example

Per Student License Colleges, Startups ₹499–₹2,999 per student

Annual Subscription Schools ₹50K–₹5L+ per institution/year

Bulk Course Packs Short-term events, bootcamps ₹20K for 100 students

White-label Model Coaching centers, resellers 60–80% revenue share

Start with intro deals or pilot programs at ₹10K–₹30K to build trust & references.

DECISION MAKERS TO REACH

Institution Role to Target How to Reach

Colleges TPO (Placement Officer), HOD LinkedIn, cold email, campus visit

Schools Principal, Academic Director Local references, cold call

Startups HR, L&D (Learning & Dev.) Head LinkedIn, HR forums, email

EdTech Resellers Influencers, Tutors, Admins Facebook groups, referrals

Tools to Find Contacts:

 LinkedIn Sales Navigator

 Apollo.io (freemium for email scraping)

 College websites (placement or admin pages)

OUTREACH STRATEGY (Cold + Warm)

A. Cold Email Framework (Colleges Example)

pgsql

CopyEdit

Subject: Empower Your Final Year Students with Industry Skills 🚀

Hi [Name],
We help colleges like [College Name] train students in resume building, LinkedIn optimization, and
technical interview prep — via fully online, certificate-backed bootcamps.

Would you be open to a quick 10-minute call to see how it could benefit your next placement
batch?

Thanks,
[Your Name]
[Startup Name] | [Website]
Mob: [Phone] | LinkedIn: [Profile]

B. WhatsApp/Phone Call Pitch

"Hi, I’m reaching out from [EdTech name]. We’re offering colleges a plug-and-play, certified career
skill program — affordable and 100% online. Can I share a short brochure?"

PITCH DECK & BROCHURE (INCLUDE THESE)

Essentials for a B2B Pitch Deck (PDF or Canva):

 About Us

 Problem We Solve (Stats)

 Our Solution (Course + Format)

 Student Outcomes (Testimonials or Case Study)

 Pricing Plans

 Certificate Sample

 Partnership Benefits

 Contact Info

Keep it short — max 8–10 slides.

Let me know and I’ll create a pitch deck template for you if needed.

LEGAL & DELIVERY SETUP

Item Tool / Platform Notes

MoU / Agreement Draft in Google Docs Include terms, price, access limit

Invoice System Vyapar, Zoho Invoice, Razorpay GST optional for <₹20L turnover

Access Delivery LMS – Graphy, Teachmore Create custom login group

Student Tracker Google Sheet / Notion Attendance, performance reports

Certificate Generator LMS / CertifyMe.online Auto-issue by name & date

ONBOARD & DELIVER TO INSTITUTIONS

Phase Task Tool

Onboarding Add students to LMS or private WhatsApp Teachmore + WhatsApp

Engagement Weekly check-in message or session Zoom/Meet + WhatsApp

Feedback Google Form post-course Google Forms

Completion Auto-certificates + feedback call CertifyMe + WhatsApp

Tip: Over-deliver on your first 2–3 B2B clients — their testimonials are gold.

SCALE VIA PARTNERSHIPS

Model Example Partner Type Commission / Split

Local Academic Agents Ex-principals, school reps ₹500–₹1,000 per student

EdTech Platforms Classplus, Teachmint etc. Revenue share 20–40%

Alumni Ambassadors Past students refer colleges ₹5,000–₹10,000 per deal

Build a referral portal or Google Form to track affiliate performance.

MONTHLY REVENUE GOAL PLANNER (SAMPLE)

# of Colleges Avg Students Price per Student Monthly Revenue

2 100 ₹999 ₹1,99,800

1 200 ₹499 ₹99,800

Total — — ₹2.9L/month

CONVINCING VALUE ANGLES

 Placement % improvement

 Certificate boosts resume

 National-level competition readiness

 UGC NEP 2020 compliant "Skill" inclusion

 Mobile-friendly for remote learners

 Saves ₹₹₹ vs physical workshops