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Sampling Techniques

The document explains four sampling techniques: Random Sampling, Stratified Sampling, Systematic Sampling, and Convenience Sampling, detailing their definitions, advantages, disadvantages, examples, and appropriate use cases. Random Sampling ensures fairness but requires a complete population list, while Stratified Sampling enhances representation of subgroups but is more complex. Systematic Sampling is quick and easy but may introduce bias, and Convenience Sampling is fast and low-cost but highly biased and not generalizable.
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0% found this document useful (0 votes)
12 views3 pages

Sampling Techniques

The document explains four sampling techniques: Random Sampling, Stratified Sampling, Systematic Sampling, and Convenience Sampling, detailing their definitions, advantages, disadvantages, examples, and appropriate use cases. Random Sampling ensures fairness but requires a complete population list, while Stratified Sampling enhances representation of subgroups but is more complex. Systematic Sampling is quick and easy but may introduce bias, and Convenience Sampling is fast and low-cost but highly biased and not generalizable.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as TXT, PDF, TXT or read online on Scribd
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Here's a **full explanation** of the different **sampling techniques** you've

listed, along with **advantages, disadvantages, examples, and when to use each**:

---

## **1. Random Sampling**

### ✅ **Definition:**

Random sampling is a method where **every item or individual in the population has
an equal chance of being selected**.

### 🔁 **How it Works:**

* Assign a number to each member of the population.


* Use a **random number generator**, lottery method, or software to pick sample
members.

### 🎯 **Example:**

You have a list of 1,000 students. You randomly select 100 names using a computer.

### ✅ **Advantages:**

* Reduces **selection bias**.


* Results are typically **more representative** of the population.

### ❌ **Disadvantages:**

* Can be **time-consuming** and difficult if the population is large or not well-


defined.
* Needs a **complete list** of the population.

### 📌 **When to Use:**

* When you have access to the **entire population list**.


* When **accuracy and fairness** are priorities.

---

## **2. Stratified Sampling**

### ✅ **Definition:**

Stratified sampling divides the population into **distinct subgroups (strata)**


(like age, gender, income group), and then **samples randomly within each
subgroup**.

### 🔁 **How it Works:**

1. Identify relevant subgroups (e.g., males/females).


2. Determine proportion in each subgroup.
3. Randomly sample from each subgroup proportionally.

### 🎯 **Example:**

In a school with 60% girls and 40% boys, if you want a sample of 100 students,
you'd randomly choose 60 girls and 40 boys.
### ✅ **Advantages:**

* Ensures **representation of all key subgroups**.


* More **accurate and insightful** analysis, especially when subgroups vary
greatly.

### ❌ **Disadvantages:**

* More complex to organize.


* Requires prior **knowledge of subgroup characteristics**.

### 📌 **When to Use:**

* When your population is **diverse** and you want **balanced representation**.

---

## **3. Systematic Sampling**

### ✅ **Definition:**

Systematic sampling selects members at **regular intervals** from a list.

### 🔁 **How it Works:**

1. List the population.


2. Choose a starting point randomly.
3. Select every **\_n\_th** item (e.g., every 10th person).

### 🎯 **Example:**

From a list of 1,000 people, to get a sample of 100, pick every 10th person (after
randomly choosing a starting point between 1 and 10).

### ✅ **Advantages:**

* Simple and **quick to implement**.


* Easier than pure random sampling.

### ❌ **Disadvantages:**

* If there's a **hidden pattern** in the list, it may **bias** the results.


* Less random than simple random sampling.

### 📌 **When to Use:**

* When the population list is **ordered** or **easily accessible**.


* When **time and resources** are limited.

---

## **4. Convenience Sampling**

### ✅ **Definition:**

Convenience sampling involves selecting individuals who are **easy to reach or


readily available**.

### 🔁 **How it Works:**


* Sample whoever is nearby or willing.
* No formal random selection involved.

### 🎯 **Example:**

Standing in a mall and surveying the first 50 people who walk by.

### ✅ **Advantages:**

* Fast, **low-cost**, and **easy**.


* Useful for **exploratory research** or **pilot studies**.

### ❌ **Disadvantages:**

* **Highly biased**.
* Results may not be **generalizable** to the entire population.

### 📌 **When to Use:**

* For **preliminary studies**, pilot testing, or when **resources are very


limited**.
* Not ideal for final research conclusions.

---

## 📊 **Comparison Summary Table:**

| Sampling Technique | Randomness | Representation | Difficulty | Use Case


|
| ------------------------ | ---------- | -------------- | ---------- |
-------------------------------- |
| **Random Sampling** | High | High | Medium | Fair,
unbiased data collection |
| **Stratified Sampling** | High | Very High | High | Ensuring
subgroup representation |
| **Systematic Sampling** | Medium | Medium | Low | Quick data
from ordered list |
| **Convenience Sampling** | Low | Low | Very Low | Quick,
cheap, exploratory |

---

If you'd like, I can also provide visuals or diagrams for each technique. Let me
know!

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