Retail Management - Easy Notes (Under NCHM
Guidelines)
Q1. SHORT NOTES (Any Three)
Telemarketing:
Telemarketing is a way of promoting and selling products over the phone. It helps retailers reach
many customers quickly and personally. Businesses use telemarketing to introduce offers, provide
product details, and take orders. It is cost-effective and builds direct customer relationships.
Retail Management:
Retail management is the process of running retail stores effectively. It includes planning,
organizing, and controlling activities like sales, stock handling, and customer service. Its goal is to
give a smooth shopping experience and increase profits. Good retail management ensures satisfied
customers and better business growth.
Departmental Store:
A departmental store is a large shop divided into different sections, each selling specific goods like
clothes, electronics, or food. It offers a wide variety of products under one roof. Customers enjoy
convenience and variety while shopping. Departmental stores often have centralized billing and
promotions.
Web-Based Retail:
Web-based retail means selling goods and services through websites or apps. Customers can shop
anytime and get products delivered to their homes. It saves time, gives wider product choice, and
offers easy price comparison. This is the fastest-growing way of shopping worldwide.
Power House:
A power house in retail refers to a strong, well-known store or brand that attracts many customers.
These stores offer a wide range of quality products. They often become key attractions in malls and
shopping areas. Power houses create high sales and brand loyalty.
General Merchandise:
General merchandise stores sell everyday goods like clothes, household items, stationery, and
groceries. They focus on low pricing and high volume sales. Customers can get a variety of
essential products in one place. These stores are common in small towns and urban areas.
Q2. HIERARCHY IN BIG RETAIL OUTLETS
Big retail outlets follow a hierarchy to manage operations smoothly. At the top is the store manager
who controls all store activities. Below them are department managers responsible for different
product sections. Sales supervisors and associates assist customers and handle billing. This clear
hierarchy ensures better customer service and teamwork.
Q3. ADVANTAGES OF WEB-BASED RETAILING
Web-based retailing lets customers shop from anywhere, anytime, saving time and effort. It offers a
wide product range with easy price comparison. Retailers save costs on store rent and reach a
global market. This system provides fast delivery and easy payment options for customers.
Q4. PLANOGRAM AND ITS IMPORTANCE
A planogram is a visual plan showing where products should be placed on shelves. It helps retailers
organize stores to attract customers and boost sales. Planograms ensure easy product visibility and
stock management. They save time, reduce confusion, and improve store appearance.
Q5. DIFFERENCE BETWEEN ORGANIZED & UNORGANIZED RETAIL
Organized retail includes licensed, well-managed stores like supermarkets and malls, offering fixed
prices and bills. Unorganized retail includes local shops and street vendors with flexible pricing and
informal systems. Organized retail provides better service and variety, while unorganized retail is
cheaper and convenient. Both sectors are important for India’s retail growth.
