Chapter 3B-
Elasticity of Demand
XII STANDARD
Introduction
Law of demand shows the inverse relationship
between price and demand but it cannot explain
the extent of a change in demand due to the
change in the price.
Prof. Alfred Marshall explained the concept of
elasticity of demand
Elasticity indicates responsiveness of one
variable to change in the other variable.
Definition
Prof. Marshall, “ Elasticity of demand is great or small
according to the amount of demanded which rises much
or little for a given fall in price and quantity demanded
falls much or little for a given rise in price.”
Prof. Samuelson, “ Price elasticity is a concept for
measuring how much the quantity demanded responds to
changing price.”
Elasticity is a technical term which describes the
responsiveness of change in quantity demanded to fall or
rise in its price.
Types of elasticity of demand
Income elasticity of demand – Responsiveness of
quantity demanded of a commodity to a change in
consumers income.
ey = % change in quantity demanded
% change in income
Types – Positive Income Elasticity when increase in
income leads to increase in demand of the commodity
like normal goods ( comforts, luxuries and necessities).
ey
= 1 for comforts, ey > 1 luxuries and ey <1 for
necessaries.
Negative income elasticity of demand – Increase in
income leads to fall in demand for the commodity
like for inferior goods
Zeroincome elasticity of demand – Increase or
decrease in income do not influence demand for the
commodity like for salt.
Cross elasticity of demand – Demand for commodity
changes due to change in price of a substitute or
complimentary goods. Degree of responsiveness of
quantity demanded of X to change in Y
ec = the percentage change in quantity demanded –X
the percentage change in price – Y
Types – Positive cross elasticity of demand - With an
increase in price of one commodity demand for
another commodity rises like Substitutes.
Negative cross elasticity of demand – with an
increase in price of one commodity demand for
another commodity falls like for Complimentary
goods.
Zero cross elasticity of demand – increase or
decrease in price of one commodity has no effect
on other commodity demanded like unrelated
goods ( car and washing machine )
Price elasticity of demand – Responsiveness of quantity
demanded for a commodity to a given change in price.
e = % change in quantity demanded
% change in price
Types – Unitary elastic demand (ed = 1)
Relatively elastic demand (ed > 1)
Relatively inelastic demand (ed < 1)
Perfectly elastic demand (ed = infinity)
Perfectly inelastic demand ( ed = 0)