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PPC Calls

Pay-per-call (PPCall) is an advertising model where businesses pay for qualified phone calls generated by ads, focusing on inbound calls rather than clicks or impressions. This model is particularly effective in industries like insurance and healthcare, utilizing both online and offline channels to drive calls. PPCall campaigns typically yield higher conversion rates compared to pay-per-click (PPC) due to the stronger purchase intent of callers.

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17 views1 page

PPC Calls

Pay-per-call (PPCall) is an advertising model where businesses pay for qualified phone calls generated by ads, focusing on inbound calls rather than clicks or impressions. This model is particularly effective in industries like insurance and healthcare, utilizing both online and offline channels to drive calls. PPCall campaigns typically yield higher conversion rates compared to pay-per-click (PPC) due to the stronger purchase intent of callers.

Uploaded by

M Jha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Pay-per-call (PPCall) is an advertising model where businesses pay for each

qualified phone call generated by an ad, rather than for clicks or impressions.
It’s similar to pay-per-click (PPC) but focuses on driving inbound calls from
potential customers, often using unique tracking phone numbers. Advertisers are
charged only for calls meeting specific criteria, like a minimum duration (e.g.,
over one minute) to ensure quality leads. This model is effective for industries
like insurance, healthcare, legal services, and home services, where customers
prefer direct phone contact before purchasing. PPCall campaigns can use online
channels (e.g., Google Ads, social media) and offline channels (e.g., TV, print),
leveraging call tracking software to monitor and optimize performance. It typically
offers higher conversion rates (30-50%) compared to PPC clicks (1-2%), as callers
often have stronger purchase intent.[](https://en.wikipedia.org/wiki/Pay-per-
call_advertising)[](https://www.invoca.com/blog/pay-per-call-11-common-questions-
answered)[](https://callerready.com/is-pay-per-call-more-expensive-than-pay-per-
click/)

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