TechyJaunt Final Class Project – UI/UX

Course
This document outlines the comprehensive requirements for the final class project,
designed to serve as a capstone experience for students in the UI/UX course. The project
is structured to provide a robust, real-world simulation, enabling students to apply
theoretical knowledge to practical design challenges and to build a compelling portfolio.
The meticulous design of this project document itself reflects the high standards of
professionalism, clarity, and user experience expected from aspiring UI/UX designers.

1. Project Overview and Instructions

Project Goal and Methodology
The core objective of this final project is for students to demonstrate their proficiency in
applying the full User Experience (UX) process to a real-world design challenge. This
mandate requires students to navigate all stages of the UX design lifecycle, from initial user
research and conceptual ideation through detailed prototyping and iterative testing. The
project explicitly requires engagement with typical UX phases, including Discover, Define,
Develop, and Deliver/Test. This comprehensive approach is vital, as it addresses a common
challenge in the industry where the role of a UX designer is often narrowly perceived,
sometimes conflated solely with visual design. By mandating a full engagement with the
design thinking process, students are prepared to encompass the breadth of a UX
designer's responsibilities and to articulate the value they bring beyond mere aesthetics. A
clear understanding of project goals and expected deliverables is fundamental to a
successful project outcome.

Tools to Be Used
●​ Figma is designated for all design work, prototyping, and comprehensive
documentation. Its collaborative features enable real-time teamwork and version
control.
●​ FigJam is required for early-stage activities such as brainstorming, ideation, user
flow mapping, and empathy mapping.
●​ For team communication and coordination, Telegram is the designated platform.

Timeline and Deadline

The final deadline for all project submissions is Sunday, August 3, 2025, by 11:59 PM.
2. Project Deliverables
General Submission Guidelines
All project deliverables must be submitted via the shared drive which will be made
available. Students are required to adhere to proper naming conventions for all files and
folders to ensure organizational clarity. A strong emphasis is placed on the quality,
completeness, and overall professionalism of all submitted artifacts. A shared
understanding of project deliverables is fundamental to a successful project.

Detailed Deliverables Breakdown

A. FigJam File Contents (12 items)

This section focuses on the foundational research, ideation, and information architecture
artifacts. These early-stage deliverables are crucial for demonstrating a thorough
understanding of the problem space and user needs.
1.​ Project Brief Analysis & Deconstruction: A detailed breakdown of the selected brief,
including an interpretation of its goals, target audience, and explicit deliverables. This
demonstrates an initial understanding of the project's scope.
2.​ Competitive Analysis / Market Research Summary: An overview of existing
solutions, identifying market gaps, best practices, and potential areas for innovation.
3.​ User Research Plan: A documented strategy for conducting user research, including
proposed methods (e.g., interview questions, survey plan, observational studies).
4.​ User Interview Transcripts / Affinity Diagram: Raw or synthesized data from user
interviews, organized into an affinity diagram to identify key themes and patterns.
5.​ User Personas: Detailed representations of key user types, based on research data,
including demographics, behaviors, needs, and pain points.
6.​ Empathy Maps: Visualizations that capture user thoughts, feelings, sayings, and
doings, deepening the understanding of their experiences.
7.​ User Journey Maps / Experience Maps: Visualizations of the user's interaction with
a product or service over time, highlighting touchpoints, emotions, and pain points.
8.​ Problem Statements & How Might We (HMW) Questions: Clearly articulated
problem statements derived from research, reframed into actionable "How Might We"
questions to guide ideation.
9.​ Brainstorming / Ideation Sketches & Concepts: Visual representations of initial
ideas and concepts generated during ideation sessions, exploring a range of potential
solutions.
10.​User Flows / Task Flows: Diagrams illustrating the steps a user takes to complete
specific tasks within the proposed solution.
11.​Information Architecture (Site Map / App Map): A hierarchical diagram outlining the
organization and navigation structure of the digital product.
12.​Feature Prioritization Matrix: A method (e.g., MoSCoW, Impact/Effort matrix) used
to prioritize features based on user value and feasibility.

B. Figma File Contents (4 items)

This section focuses on the design execution and prototyping artifacts, showcasing the
translation of research and ideation into tangible design solutions.
1.​ Low-Fidelity Wireframes (Key Screens): Basic structural layouts of key screens,
focusing on content arrangement and functionality rather than visual details.
2.​ High-Fidelity UI Mockups (Key Screens): Visually polished designs of key screens,
incorporating color, typography, imagery, and detailed UI elements.
3.​ Interactive Prototype (Core User Flow): A clickable or interactive prototype
demonstrating the primary user flow(s) of the proposed solution.
4.​ Design System / UI Kit: A basic collection of reusable UI components, styles, and
guidelines used consistently throughout the project.

C. Final Case Study and Presentation

This is the culminating deliverable, where students articulate their entire process, design
decisions, and project outcomes. This component is critical for demonstrating the ability to
communicate the design story effectively.
●​ Case Study (PDF/Web-based): A comprehensive document detailing the project
journey.
○​ Project Overview & Problem Statement: Introduction to the project and the
core challenge addressed.
○​ Research Insights & User Personas: Summary of key findings from user
research and the developed personas.
○​ Design Process & Iterations: Explanation of the chosen UX process, key
decisions, and iterative improvements.
○​ Key Design Solutions & Rationale: Detailed presentation of the final design
solutions with clear explanations for design choices.
○​ Usability Testing Findings & Future Recommendations: Summary of testing
results, identified issues, and suggestions for future enhancements.
○​ Learnings & Conclusion: Reflections on the project, personal growth, and
overall project summary.
●​ Presentation (Live): A concise and engaging presentation summarizing the project.
○​ Summary of Case Study Highlights: Key takeaways from the research, design
process, and solutions.
○​ Demonstration of Interactive Prototype: A live or recorded walkthrough of the
functional prototype.
○​ Q&A Session (if live): Opportunity for discussion and clarification.

Table: Deliverables Checklist

Category Deliverable Item Description/Key Completion Status

Requirement
FigJam File Contents 1. Project Brief Understanding goals, [ ]
Analysis & audience, deliverables
Deconstruction
2. Competitive Overview of existing []
Analysis / Market solutions, gaps
Category Deliverable Item Description/Key Completion Status
Requirement
Research Summary
3. User Research Plan Proposed methods, []
interview questions,
survey plan
4. User Interview Raw/synthesized data, [ ]
Transcripts / Affinity key themes
Diagram
5. User Personas Detailed []
representations of key
user types
6. Empathy Maps Visualizations of user [ ]
thoughts, feelings,
sayings, doings
7. User Journey Maps User interaction over [ ]
/ Experience Maps time, touchpoints,
emotions
8. Problem Statements Articulated problems, [ ]
& HMW Questions actionable questions
9. Brainstorming / Initial ideas, range of [ ]
Ideation Sketches & solutions
Concepts
10. User Flows / Task Steps for user to []
Flows complete specific
tasks
11. Information Organization and []
Architecture (Site Map navigation structure
/ App Map)
12. Feature Prioritization of []
Prioritization Matrix features (e.g.,
MoSCoW)
Figma File Contents 1. Low-Fidelity Basic structural []
Wireframes (Key layouts, content
Screens) arrangement
2. High-Fidelity UI Visually polished []
Mockups (Key designs, detailed UI
Screens) elements
3. Interactive Clickable []
Prototype (Core User demonstration of
Flow) primary user flow
4. Design System / UI Basic collection of []
Kit reusable components,
styles
Final Case Study & 1. Case Study Comprehensive report [ ]
Presentation Document of project journey,
(PDF/Web-based) insights, solutions
Category Deliverable Item Description/Key Completion Status
Requirement
2. Presentation Summary of case []
(Live/Recorded) study, prototype
demonstration

3. Evaluation Criteria
The evaluation process for this project is designed to be transparent and aligned with the
course's learning objectives, ensuring fairness across all student groups. The assessment
will focus on six key criteria, each contributing to a holistic understanding of the students'
mastery of UI/UX principles and practices.
1.​ Adherence to the UX Process: This criterion assesses the thoroughness and
systematic application of the full UX process, encompassing research, ideation,
design, testing, and iteration. It evaluates the extent to which design decisions are
supported by a clear rationale derived from user insights and process fidelity. This
emphasis directly addresses the need for designers to fully engage with all stages of
the design thinking process, countering any narrow perceptions of the UX role.
2.​ User Research & Insights: This evaluates the quality and depth of user research
conducted, including methods like interviews, surveys, and competitive analysis. High
marks will be awarded for clear synthesis of research findings into actionable
insights, well-defined personas, and insightful journey maps. Understanding the
target audience is considered the most critical attribute of a user experience.
3.​ Design Solution & Usability: This criterion focuses on the effectiveness of the
proposed design solution in addressing the stated challenge and meeting the needs of
the target user group. Assessment includes the solution's usability, intuitive
interaction, and clear information architecture. The success of a project is measured
by its ability to achieve its stated goals.
4.​ Visual Design & Prototyping Quality: This evaluates the aesthetic appeal,
consistency, and professionalism of the user interface elements. It also assesses the
fidelity and interactivity of the prototype, ensuring it effectively demonstrates core
user flows. A polished final product is a key indicator of design skill.
5.​ Innovation & Creativity: This criterion assesses the originality of ideas, the creativity
demonstrated in problem-solving, and the thoughtful application of UX principles. It
values the willingness to explore novel solutions within defined constraints. The
project encourages students to experiment, innovate, and elevate their skills.
6.​ Case Study & Presentation Quality: This evaluates the clarity, coherence, and
persuasiveness of the final case study and the accompanying presentation. It assesses
the students' ability to articulate their design process, rationale, and project
outcomes effectively and professionally. The capacity to communicate effectively is
crucial for designers to educate stakeholders on user needs and validate the value of
their contributions.
The selection of these six specific evaluation criteria provides a comprehensive definition
of a successful UX designer. By including "Adherence to the UX Process" and "User
Research & Insights" as distinct and significant criteria, the assessment framework signals
that the underlying process and a deep understanding of the user are as important as, if
not more so than, the final visual output. This directly addresses the common
misconception that UX is solely about graphic design. Furthermore, the "Case Study &
Presentation Quality" criterion directly assesses a student's ability to articulate their work
and its value, a critical skill for professional contexts such as job interviews, stakeholder
presentations, and advocating for UX within an organization. This structured evaluation
serves as a powerful curriculum statement, guiding students towards developing a
well-rounded professional identity that encompasses methodological rigor, user empathy,
creative problem-solving, technical execution, and compelling communication, thereby
preparing them to navigate the complexities of professional UX roles.
The following table provides a transparent rubric, detailing how each criterion will be
assessed and what constitutes excellence, further clarifying expectations for students.

Table: Evaluation Criteria Breakdown

Criterion Description Key Indicators of Weighting (Example)

Excellence
Adherence to the UX Thorough and Clear documentation 15%
Process systematic application of each phase; logical
of UX process progression from
(research, ideation, research to design;
design, testing, demonstrated
iteration); rationale for iterative approach;
decisions based on strong evidence of
user insights. user-centered
rationale.
User Research & Quality and depth of Diverse research 20%
Insights user research methods employed;
(interviews, surveys, rich, synthesized user
competitive analysis); data; well-defined,
clear synthesis into evidence-based
actionable insights, personas; clear
personas, journey identification of user
maps. pain points and needs.
Design Solution & Effectiveness of Solution directly 20%
Usability solution in addressing addresses core
challenge and user problem; intuitive
needs; focus on navigation and
intuitive interaction, interaction; efficient
clear information task completion; clear
architecture, and and logical
overall usability. information hierarchy.
Visual Design & Aesthetic appeal, Visually appealing and 15%
Prototyping Quality consistency, and modern UI; consistent
professionalism of UI; design system
fidelity and application;
interactivity of high-fidelity
Criterion Description Key Indicators of Weighting (Example)
Excellence
prototype prototype with
demonstrating core smooth interactions;
user flows. effective
demonstration of key
user flows.
Innovation & Originality of ideas, Unique and fresh 15%
Creativity creative design concepts;
problem-solving, evidence of creative
thoughtful application thinking beyond
of UX principles; obvious solutions;
exploration of novel thoughtful integration
solutions within of UX principles in
constraints. novel ways.
Case Study & Clarity, coherence, Well-structured, 15%
Presentation Quality and persuasiveness of concise, and
case study and compelling case study;
presentation; ability to engaging and clear
articulate process, presentation delivery;
rationale, and strong articulation of
outcomes design decisions and
professionally. project impact.

4. Design Briefs (65 Detailed & Diverse Project Briefs)

●​ This section presents 65 unique, realistic, and challenging design prompts, offering
students a wide range of opportunities to select a project that aligns with their
interests while ensuring a diverse experience across various industries and UX
challenges.
●​ Students are required to select the brief corresponding to their group name from
the comprehensive list provided. These briefs are meticulously crafted to simulate
real-world design challenges, encouraging students to apply their skills in practical,
nuanced contexts.
●​ It is important to note that students will be responsible for naming their chosen
projects, as the briefs themselves do not contain project names.

Design Briefs (1-65)

The following pages contain the 65 detailed design briefs. Each brief is numbered for easy
reference.

1. Design Field: Healthcare

Challenge Statement: Many patients struggle to understand complex medical information
and manage their chronic conditions effectively, leading to poor adherence to treatment
plans and increased anxiety. Target Audience: Adults aged 45-75 with chronic conditions
(e.g., diabetes, hypertension) who are moderately tech-savvy but may have visual
impairments or limited digital literacy. Specific Feature Requirements:
●​ Personalized health dashboards showing key metrics (e.g., glucose levels, blood
pressure).
●​ Interactive medication reminders with visual cues and progress tracking.
●​ Simplified explanations of medical terms using tooltips or visual aids.
●​ Integration with wearable devices for automated data input. Constraints:
●​ Must comply with strict healthcare data privacy regulations (e.g., HIPAA).
●​ Limited budget for extensive user testing with clinical populations. UX Focus:
Accessibility, Cognitive Load Reduction, Patient Engagement

2. Design Field: Fintech

Challenge Statement: Young adults often find traditional investment platforms intimidating
and difficult to navigate, leading to low participation in long-term financial planning.
Target Audience: Millennials and Gen Z (18-35 years old) with limited investment
experience, seeking simple, transparent, and mobile-first financial tools. Specific Feature
Requirements:
●​ Gamified investment challenges or educational modules.
●​ Simplified portfolio visualization with clear performance indicators.
●​ Micro-investing options (e.g., round-ups from purchases).
●​ Intuitive onboarding process that explains financial concepts clearly. Constraints:
●​ Must adhere to financial regulatory compliance standards.
●​ Design needs to build trust despite targeting a demographic often skeptical of
traditional finance. UX Focus: Financial Literacy, Gamification, Trust & Security

3. Design Field: Education

Challenge Statement: Online learning platforms often suffer from low student engagement
and high dropout rates due to a lack of personalized support and interactive elements.
Target Audience: University students (18-24 years old) enrolled in online courses, who are
accustomed to digital tools but miss the interactive aspects of in-person learning. Specific
Feature Requirements:
●​ Personalized learning paths based on student performance and preferences.
●​ Interactive quizzes and assignments with immediate feedback.
●​ Peer-to-peer collaboration tools (e.g., virtual study groups, discussion forums).
●​ Progress tracking dashboards with motivational elements. Constraints:
●​ Must integrate with existing university LMS (Learning Management System).
●​ Limited development resources for advanced AI-driven personalization. UX Focus:
Engagement, Personalization, Collaborative Learning

4. Design Field: Social

Challenge Statement: Many social platforms struggle with fostering genuine connections
and reducing superficial interactions, leading to feelings of isolation despite high usage.
Target Audience: Adults (25-45 years old) seeking authentic connections based on shared
interests or values, tired of performative online personas. Specific Feature Requirements:
●​ Interest-based group creation and discovery features.
●​ Tools for organizing small, in-person meetups or virtual events.
●​ Emphasis on meaningful profiles that highlight interests and values over vanity
metrics.
●​ Moderation tools to promote positive and respectful interactions. Constraints:
●​ Needs to differentiate from established social media giants.
●​ Monetization strategy should not compromise user experience or data privacy. UX
Focus: Community Building, Authenticity, Privacy

5. Design Field: Productivity

Challenge Statement: Freelancers and remote workers often struggle with managing
multiple projects, tracking time, and maintaining focus amidst distractions. Target
Audience: Independent contractors and remote professionals (28-50 years old) who
manage their own schedules and client work. Specific Feature Requirements:
●​ Intuitive project management dashboard with task prioritization.
●​ Integrated time tracking with reporting capabilities.
●​ Focus mode with customizable distraction blockers.
●​ Client communication and invoicing integration. Constraints:
●​ Must be highly customizable to fit various freelance workflows.
●​ Needs to offer a compelling alternative to established project management tools. UX
Focus: Workflow Optimization, Focus Enhancement, Simplicity

6. Design Field: E-commerce

Challenge Statement: Online shoppers frequently abandon carts due to complex checkout
processes, unclear shipping information, or lack of trust in the platform. Target Audience:
Casual online shoppers (20-60 years old) looking for a seamless and trustworthy
purchasing experience. Specific Feature Requirements:
●​ Streamlined, multi-step checkout with clear progress indicators.
●​ Transparent shipping cost and delivery time estimates upfront.
●​ Prominent display of customer reviews and security badges.
●​ Guest checkout option. Constraints:
●​ Integration with various payment gateways.
●​ Design must accommodate a wide range of product types and inventory levels. UX
Focus: Conversion Rate Optimization, Trust, Clarity

7. Design Field: Travel

Challenge Statement: Planning group travel can be chaotic, with difficulties coordinating
itineraries, sharing costs, and making collective decisions. Target Audience: Groups of
friends or family (20-40 years old) planning vacations together, needing a centralized
platform for coordination. Specific Feature Requirements:
●​ Collaborative itinerary builder with real-time updates.
●​ Shared expense tracking and splitting tools.
●​ Integrated polling or voting features for activity selection.
 ●​ Centralized document sharing for bookings and reservations. Constraints:
●​ Must handle dynamic changes to plans and participant numbers.
●​ Needs to integrate with various travel booking sites (e.g., flights, hotels, activities). UX
Focus: Collaboration, Seamless Planning, Decision Support

8. Design Field: Smart Home

Challenge Statement: Many smart home ecosystems are fragmented, making it difficult for
users to control devices from different manufacturers through a single, intuitive interface.
Target Audience: Homeowners (30-60 years old) with multiple smart devices from various
brands, seeking a unified and simplified control experience. Specific Feature
Requirements:
●​ Universal dashboard for controlling lights, thermostats, security cameras, etc.
●​ Customizable scene creation (e.g., "Good Morning" scene activating multiple devices).
●​ Voice-enabled interactions for hands-free control.
●​ Automated routines based on time, presence, or sensor data. Constraints:
●​ Compatibility with a wide range of existing smart home protocols (e.g., Zigbee,
Z-Wave, Wi-Fi).
●​ Security vulnerabilities associated with IoT devices must be addressed. UX Focus:
Intuitive Control, Interoperability, Security

9. Design Field: Entertainment

Challenge Statement: Users are overwhelmed by the sheer volume of content across
multiple streaming services, making it difficult to discover new shows or movies tailored to
their tastes. Target Audience: Avid streamers (18-55 years old) who subscribe to multiple
platforms and seek efficient content discovery. Specific Feature Requirements:
●​ Aggregated content discovery across all linked streaming services.
●​ Advanced personalized recommendation engine.
●​ Watchlist and "continue watching" synchronization across platforms.
●​ User-generated reviews and ratings. Constraints:
●​ Requires API access or partnerships with major streaming providers.
●​ Must handle large datasets of content metadata and user preferences. UX Focus:
Content Curation, Personalization, Discovery

10. Design Field: Public Services

Challenge Statement: Citizens often find government websites and services difficult to
navigate, leading to frustration and reduced civic engagement. Target Audience: General
public (all ages) seeking information or services from local government, including permits,
licenses, or community programs. Specific Feature Requirements:
●​ Clear, simplified information hierarchy for common services.
●​ Intuitive search functionality with natural language processing.
●​ Online application forms with auto-save and smart defaults.
●​ Real-time status updates for submitted applications. Constraints:
●​ Must comply with strict government accessibility standards.
●​ Needs to build trust and ensure data security for sensitive personal information. UX
Focus: Information Accessibility, Trust, Simplicity
11. Design Field: Healthcare

Challenge Statement: Telehealth platforms often lack the human touch of in-person visits,
leading to reduced patient satisfaction and perceived quality of care. Target Audience:
Patients (all ages) utilizing virtual doctor consultations, seeking a more empathetic and
connected remote care experience. Specific Feature Requirements:
●​ Adaptive video and chat interfaces optimized for low-bandwidth networks.
●​ Pre-consultation intake forms that guide patients to provide relevant information.
●​ Post-consultation summaries with clear next steps and follow-up reminders.
●​ Integration of microinteractions and feedback loops to enhance patient engagement
during the call. Constraints:
●​ Must ensure robust data encryption and privacy for sensitive medical conversations.
●​ Needs to be scalable to handle high volumes of concurrent virtual appointments. UX
Focus: Human-Centered Telehealth, Emotional Design, Adaptive Interfaces

12. Design Field: Fintech

Challenge Statement: Many small business owners struggle with managing their cash flow
and predicting future financial health due to complex accounting tools. Target Audience:
Small business owners (25-55 years old) with limited financial expertise, needing a
simplified tool for cash flow management. Specific Feature Requirements:
●​ Intuitive dashboard visualizing current and projected cash flow.
●​ Automated categorization of transactions from linked bank accounts.
●​ Simple forecasting tools based on historical data.
●​ Educational tooltips explaining financial jargon. Constraints:
●​ Must comply with financial reporting standards.
●​ Needs to integrate with common business banking platforms. UX Focus: Financial
Clarity, Data Visualization, Cognitive Load Reduction

13. Design Field: Education

Challenge Statement: Students in hybrid learning environments struggle to collaborate

effectively with peers who are both in-person and remote, leading to unequal participation.
Target Audience: University students (18-24 years old) in courses with mixed online and
in-person attendance. Specific Feature Requirements:
●​ Integrated virtual whiteboard and brainstorming tools for real-time collaboration.
●​ Breakout room functionality with easy switching between groups.
●​ Asynchronous communication channels for group discussions.
●​ Tools for shared document editing and version control. Constraints:
●​ Must be accessible on various devices (laptops, tablets, mobile).
●​ Needs to minimize technical friction for both in-person and remote participants. UX
Focus: Seamless Collaboration, Equity in Participation, Hybrid Learning

14. Design Field: Social

Challenge Statement: Online communities for niche hobbies or interests often lack
dedicated platforms, forcing users to rely on fragmented forums or generic social media
groups. Target Audience: Enthusiasts of specific niche hobbies (e.g., vintage electronics
repair, rare plant collecting) seeking a dedicated, focused online community. Specific
Feature Requirements:
●​ Dedicated forums and discussion boards tailored to the niche.
●​ Tools for sharing specialized content (e.g., schematics, cultivation tips).
●​ User profiles highlighting specific expertise or collections.
●​ Event calendar for virtual or in-person meetups related to the hobby. Constraints:
●​ Must attract a critical mass of users within a very specific interest group.
●​ Monetization should not interfere with the community's authentic feel. UX Focus:
Niche Community Building, Content Sharing, Expertise Recognition

15. Design Field: Productivity

Challenge Statement: Many individuals find it challenging to build and maintain positive
habits, often losing motivation or forgetting to track their progress. Target Audience:
Adults (20-50 years old) looking to establish and track daily habits (e.g., exercise,
meditation, reading). Specific Feature Requirements:
●​ Customizable habit tracking with daily reminders.
●​ Visual progress streaks and achievement badges to motivate.
●​ Reflection journals integrated with habit completion.
●​ Ability to set accountability partners or groups. Constraints:
●​ Needs to be highly motivating without feeling overly prescriptive.
●​ Data privacy for personal habit tracking. UX Focus: Habit Formation, Gamification,
Motivation

16. Design Field: E-commerce

Challenge Statement: The process of returning online purchases is often cumbersome and
frustrating for customers, leading to negative brand perception. Target Audience: Online
shoppers (all ages) who need to return items purchased online, seeking a hassle-free
experience. Specific Feature Requirements:
●​ Streamlined return initiation process within the app/website.
●​ Clear instructions for packaging and shipping returns.
●​ Real-time tracking of return status and refund processing.
●​ Automated return label generation. Constraints:
●​ Integration with various shipping carriers.
●​ Needs to handle different return policies for various product categories. UX Focus:
Post-Purchase Experience, Simplicity, Trust

17. Design Field: Travel

Challenge Statement: Business travelers often face difficulties managing expenses,

tracking receipts, and adhering to company travel policies. Target Audience: Corporate
employees (25-55 years old) who frequently travel for business, needing an efficient tool for
expense management. Specific Feature Requirements:
●​ Automated receipt scanning and categorization.
●​ Integration with company expense policies for automated flagging of non-compliant
spending.
 ●​ Real-time expense reporting and approval workflows.
●​ Mileage tracking based on GPS. Constraints:
●​ Must integrate with existing corporate accounting software.
●​ Security and privacy of financial data are paramount. UX Focus: Workflow
Automation, Efficiency, Compliance

18. Design Field: Smart Home

Challenge Statement: Homeowners are concerned about their energy consumption but
lack clear, actionable insights on how to reduce it through their smart home devices.
Target Audience: Environmentally conscious homeowners (35-65 years old) with smart
thermostats, lighting, and appliances. Specific Feature Requirements:
●​ Dashboard visualizing real-time and historical energy consumption by device.
●​ Personalized recommendations for energy-saving adjustments.
●​ Automated energy-saving routines (e.g., turning off lights when no one is home).
●​ Comparison with neighborhood or similar household energy usage. Constraints:
●​ Requires integration with smart meters and various smart home device APIs.
●​ Data needs to be presented in an easily understandable format for non-experts. UX
Focus: Data Visualization, Sustainability, Actionable Insights

19. Design Field: Entertainment

Challenge Statement: Independent musicians and artists struggle to gain visibility and
monetize their work on crowded streaming platforms. Target Audience: Emerging
independent artists (18-35 years old) seeking a platform to showcase and monetize their
music, art, or performances. Specific Feature Requirements:
●​ Intuitive artist profile creation and content upload.
●​ Direct fan monetization options (e.g., tipping, subscriptions, merchandise sales).
●​ Analytics dashboard for audience engagement and revenue tracking.
●​ Tools for promoting live streams or virtual concerts. Constraints:
●​ Must offer a compelling value proposition compared to major platforms.
●​ Needs robust copyright protection mechanisms. UX Focus: Artist Empowerment,
Monetization, Audience Engagement

20. Design Field: Public Services

Challenge Statement: Citizens often feel disconnected from local government

decision-making processes and lack easy ways to provide feedback or participate in civic
discourse. Target Audience: Engaged citizens (25-65 years old) interested in local politics
and community development. Specific Feature Requirements:
●​ Platform for submitting and voting on community proposals.
●​ Clear information on upcoming public meetings and policy discussions.
●​ Anonymous feedback submission channels for sensitive issues.
●​ Dashboard showing the impact of citizen feedback on local initiatives. Constraints:
●​ Needs to ensure transparency and prevent manipulation of public input.
●​ Must be accessible to a wide range of technical proficiencies. UX Focus: Civic
Engagement, Transparency, Feedback Loops
21. Design Field: Healthcare

Challenge Statement: Individuals managing chronic diseases often find it overwhelming to

track multiple health metrics, medications, and appointments across various systems.
Target Audience: Patients (30-70 years old) with conditions like diabetes, heart disease, or
asthma, needing a centralized health management tool. Specific Feature Requirements:
●​ Unified dashboard for tracking blood pressure, glucose, weight, and other relevant
metrics.
●​ Medication adherence reminders with dosage and timing details.
●​ Integrated calendar for doctor appointments and lab tests.
●​ Secure messaging with healthcare providers. Constraints:
●​ Must integrate seamlessly with Electronic Health Records (EHR) systems.
●​ High standards for data security and privacy are non-negotiable. UX Focus: Chronic
Disease Management, Data Integration, Cognitive Load Reduction

22. Design Field: Fintech

Challenge Statement: The complexity of cryptocurrency trading platforms deters new

users, making it difficult for them to enter the digital asset market safely. Target Audience:
Novice investors (20-40 years old) interested in cryptocurrency but intimidated by
technical jargon and volatile markets. Specific Feature Requirements:
●​ Simplified interface for buying, selling, and tracking major cryptocurrencies.
●​ Educational content explaining blockchain, wallets, and market risks.
●​ Real-time price alerts and simplified performance charts.
●​ Secure digital wallet integration with clear transaction history. Constraints:
●​ Needs robust security measures to protect digital assets.
●​ Must comply with evolving cryptocurrency regulations. UX Focus: Financial Literacy,
Trust & Security, Simplicity

23. Design Field: Education

Challenge Statement: Students struggle to identify clear career pathways from their
academic studies and lack practical tools for skill assessment and job application. Target
Audience: University students (20-24 years old) nearing graduation, seeking guidance on
career planning and job readiness. Specific Feature Requirements:
●​ Skill assessment tools linked to industry demands.
●​ Personalized career pathway suggestions based on academic performance and
interests.
●​ Resume and cover letter builder with AI-powered feedback.
●​ Job application tracker and interview preparation resources. Constraints:
●​ Needs to integrate with various job boards and university career services.
●​ Data privacy for personal academic and career information. UX Focus: Career
Readiness, Skill Development, Personalized Guidance

24. Design Field: Social

Challenge Statement: Organizing spontaneous or last-minute social gatherings with

friends can be cumbersome, involving multiple communication channels and uncertain
RSVPs. Target Audience: Young adults (18-30 years old) with active social lives, looking for
an easy way to plan impromptu meetups. Specific Feature Requirements:
●​ Quick event creation with location and time suggestions.
●​ Real-time RSVP tracking and participant updates.
●​ Integrated chat for event-specific communication.
●​ Ability to suggest activities or venues. Constraints:
●​ Must be highly responsive and mobile-first for on-the-go planning.
●​ Needs to avoid overwhelming users with notifications. UX Focus: Spontaneity,
Real-time Coordination, Simplicity

25. Design Field: Productivity

Challenge Statement: Many note-taking applications are disorganized, making it difficult

for users to retrieve information efficiently or connect disparate ideas. Target Audience:
Knowledge workers and students (20-50 years old) who take extensive notes and need a
robust system for organization and retrieval. Specific Feature Requirements:
●​ Hierarchical note organization with tagging and search functionality.
●​ Bi-directional linking between notes to create a knowledge graph.
●​ Markdown support for rich text formatting.
●​ Offline access and synchronization across devices. Constraints:
●​ Needs to handle large volumes of text and multimedia notes.
●​ Must offer a compelling reason to switch from established note-taking apps. UX
Focus: Knowledge Management, Information Retrieval, Cognitive Load Reduction

26. Design Field: E-commerce

Challenge Statement: Customers often find it difficult to manage their product

subscriptions (e.g., recurring deliveries) across different vendors, leading to forgotten
renewals or cancellations. Target Audience: Consumers (25-55 years old) with multiple
online subscriptions, seeking a centralized management solution. Specific Feature
Requirements:
●​ Dashboard to view and manage all active subscriptions.
●​ Automated reminders for upcoming renewals or billing cycles.
●​ Easy options to pause, skip, or cancel subscriptions.
●​ Discovery of new subscription services based on preferences. Constraints:
●​ Requires integration with various e-commerce platforms and billing systems.
●​ Security of payment information is paramount. UX Focus: Subscription Management,
Transparency, Control

27. Design Field: Travel

Challenge Statement: Travelers struggle to find and book authentic local experiences that
go beyond typical tourist attractions. Target Audience: Adventurous travelers (25-45 years
old) seeking unique, immersive cultural experiences led by local residents. Specific Feature
Requirements:
●​ Curated marketplace for local tours, workshops, and activities.
●​ Detailed profiles of local hosts and their offerings.
 ●​ Integrated booking and secure payment system.
●​ Review and rating system focused on authenticity and host quality. Constraints:
●​ Needs robust vetting process for local hosts to ensure safety and quality.
●​ Scalability to support diverse locations and local economies. UX Focus: Authenticity,
Local Connection, Trust

28. Design Field: Smart Home

Challenge Statement: Home security systems are often complex to set up and manage,
deterring many homeowners from adopting them. Target Audience: Homeowners (30-60
years old) concerned about home security but seeking a simple, user-friendly system.
Specific Feature Requirements:
●​ Intuitive setup wizard for connecting cameras, sensors, and alarms.
●​ Simplified dashboard for arming/disarming and monitoring status.
●​ Real-time alerts for detected motion or breaches.
●​ Remote access and control via mobile app. Constraints:
●​ High reliability and minimal false alarms are critical.
●​ Must integrate with existing home Wi-Fi networks securely. UX Focus: Simplicity,
Security, Peace of Mind

29. Design Field: Entertainment

Challenge Statement: Live streaming platforms often lack interactive features that truly
engage audiences beyond basic chat, limiting the experience for both creators and viewers.
Target Audience: Viewers (16-35 years old) of live streams (gaming, music, talk shows)
seeking more interactive and community-driven experiences. Specific Feature
Requirements:
●​ Interactive polls, quizzes, and real-time reactions during streams.
●​ Virtual tipping and gifting mechanisms with visual feedback.
●​ Community-driven moderation tools.
●​ Creator dashboards with detailed audience engagement analytics. Constraints:
●​ Requires low-latency streaming and real-time data synchronization.
●​ Needs to handle high concurrent viewer numbers without performance degradation.
UX Focus: Interactive Engagement, Community Building, Creator Empowerment

30. Design Field: Public Services

Challenge Statement: Citizens often lack clear, actionable information during natural
disasters or emergencies, leading to confusion and delayed responses. Target Audience:
Residents (all ages) in areas prone to natural disasters, needing immediate and reliable
information. Specific Feature Requirements:
●​ Geo-located emergency alerts and evacuation routes.
●​ Real-time updates from official emergency services.
●​ Check-in feature for family and friends.
●​ Information on shelters, aid stations, and critical resources. Constraints:
●​ Must be highly reliable and function under network strain.
●​ Information needs to be accessible offline or with minimal connectivity. UX Focus:
Crisis Communication, Clarity, Trust
31. Design Field: Healthcare

Challenge Statement: Patients with chronic conditions struggle with medication

adherence, often forgetting doses or misunderstanding instructions. Target Audience:
Elderly patients (65+) with multiple prescriptions, or individuals with cognitive
impairments, needing robust medication management support. Specific Feature
Requirements:
●​ Voice-enabled medication reminders with clear audio instructions.
●​ Visual pill identification and dosage verification.
●​ Automated refill reminders linked to pharmacies.
●​ Caregiver access for monitoring and support with granular permissions. Constraints:
●​ Must prioritize extreme simplicity and large, high-contrast visual elements.
●​ Needs to integrate with pharmacy systems for prescription data. UX Focus:
Accessibility, Medication Adherence, Cognitive Load Reduction

32. Design Field: Fintech

Challenge Statement: Individuals are hesitant to participate in peer-to-peer lending due to

concerns about trust, security, and the risk of default. Target Audience: Individuals (25-55
years old) interested in alternative lending/borrowing, but cautious about online platforms.
Specific Feature Requirements:
●​ Transparent borrower/lender profiles with ratings and reviews.
●​ Secure escrow system for funds transfer.
●​ Clear risk assessment visualizations for loans.
●​ Dispute resolution mechanism. Constraints:
●​ Strict regulatory compliance for lending and borrowing.
●​ Needs to build a strong reputation for reliability and fairness. UX Focus: Trust,
Security, Transparency

33. Design Field: Education

Challenge Statement: Language learning apps often fail to provide sufficient real-world
conversational practice, leaving learners unable to apply their skills effectively. Target
Audience: Adult language learners (18-40 years old) aiming for conversational fluency,
beyond basic vocabulary and grammar. Specific Feature Requirements:
●​ AI-powered conversational practice scenarios with real-time feedback.
●​ Integration with native speakers for guided conversation practice.
●​ Pronunciation analysis and correction tools.
●​ Personalized vocabulary and grammar review based on conversation errors.
Constraints:
●​ Requires sophisticated natural language processing and speech recognition.
●​ Needs to offer a wide range of languages and difficulty levels. UX Focus:
Conversational Fluency, Personalized Feedback, Engagement

34. Design Field: Social

Challenge Statement: Non-profit organizations struggle to efficiently coordinate

volunteers for various events and track their impact, leading to administrative overhead.
Target Audience: Volunteer coordinators at non-profits and individuals (18-60 years old)
seeking volunteer opportunities. Specific Feature Requirements:
●​ Dashboard for organizations to post and manage volunteer opportunities.
●​ Volunteer profiles with skill sets and availability.
●​ Automated shift scheduling and reminders.
●​ Impact tracking for volunteers (e.g., hours contributed, projects completed).
Constraints:
●​ Must be flexible enough for diverse types of volunteer work.
●​ Needs to ensure data privacy for volunteers. UX Focus: Volunteer Coordination,
Impact Tracking, Efficiency

35. Design Field: Productivity

Challenge Statement: Professionals often struggle with managing email overload, leading
to missed important messages and reduced productivity. Target Audience: Office workers
and remote professionals (25-60 years old) dealing with high volumes of email daily.
Specific Feature Requirements:
●​ Smart categorization and prioritization of emails.
●​ One-click unsubscribe and spam management.
●​ Automated reminder for follow-ups on specific emails.
●​ "Inbox Zero" features with quick archiving and task conversion. Constraints:
●​ Must integrate seamlessly with major email providers (Gmail, Outlook).
●​ Needs to ensure robust security for email content. UX Focus: Email Management,
Cognitive Load Reduction, Efficiency

36. Design Field: E-commerce

Challenge Statement: Online fashion shoppers hesitate to purchase clothing without

trying it on, leading to high return rates and customer dissatisfaction. Target Audience:
Fashion-conscious online shoppers (18-40 years old) who value fit and appearance before
purchase. Specific Feature Requirements:
●​ Augmented Reality (AR) virtual try-on feature for clothing and accessories.
●​ Personalized sizing recommendations based on user measurements.
●​ 3D product visualization with detailed fabric textures.
●​ Community photo sharing of items worn by real customers. Constraints:
●​ Requires advanced AR technology and 3D modeling capabilities.
●​ Needs accurate sizing data for a wide range of brands. UX Focus: Virtual Try-on,
Confidence in Purchase, Reduced Returns

37. Design Field: Travel

Challenge Statement: Backpackers and budget travelers find it challenging to discover

affordable accommodations and unique experiences while on the road. Target Audience:
Young, adventurous travelers (18-30 years old) seeking budget-friendly travel options and
authentic local experiences. Specific Feature Requirements:
●​ Map-based discovery of hostels, guesthouses, and budget stays.
●​ Community-driven tips for free or low-cost activities.
 ●​ Ride-sharing and travel companion matching features.
●​ Offline access to maps and essential travel information. Constraints:
●​ Needs to verify authenticity and safety of budget accommodations.
●​ Must be highly mobile-first and perform well in areas with limited connectivity. UX
Focus: Budget Travel, Community Support, Offline Access

38. Design Field: Smart Home

Challenge Statement: Families with elderly members living alone are concerned about
their well-being but lack non-intrusive ways to monitor their safety and activity. Target
Audience: Adult children (30-60 years old) with elderly parents living independently,
seeking peace of mind through smart home monitoring. Specific Feature Requirements:
●​ Non-invasive activity monitoring (e.g., motion sensors, door sensors, smart plugs).
●​ Alerts for unusual patterns (e.g., no movement for extended periods, door left open).
●​ Emergency call button integration.
●​ Simplified communication interface for video calls with family. Constraints:
●​ Must prioritize privacy and avoid feeling like surveillance.
●​ Needs to be extremely reliable and easy for elderly individuals to use or ignore. UX
Focus: Elderly Care, Peace of Mind, Non-Intrusive Monitoring

39. Design Field: Entertainment

Challenge Statement: Podcast listeners struggle to discover new podcasts tailored to their
specific interests beyond mainstream recommendations. Target Audience: Avid podcast
listeners (20-50 years old) seeking niche content and personalized discovery. Specific
Feature Requirements:
●​ Advanced semantic search for podcast topics and keywords.
●​ Community-driven recommendations and curated playlists.
●​ Interactive transcripts for easy navigation and note-taking.
●​ Short audio snippets or "highlights" for quick preview. Constraints:
●​ Requires access to a large database of podcast metadata.
●​ Needs to differentiate from established podcast platforms. UX Focus: Niche
Discovery, Personalized Curation, Enhanced Listening

40. Design Field: Public Services

Challenge Statement: Commuters find it difficult to get real-time, reliable information

about public transportation delays, detours, and estimated arrival times. Target Audience:
Daily commuters (18-65 years old) relying on public buses, trains, or subways. Specific
Feature Requirements:
●​ Real-time map showing vehicle locations and estimated arrival times.
●​ Personalized alerts for favorite routes regarding delays or disruptions.
●​ Information on alternative routes during service interruptions.
●​ Integrated fare payment options. Constraints:
●​ Requires real-time data feeds from public transit authorities.
●​ Must be highly accurate and reliable, especially during peak hours. UX Focus:
Real-time Information, Efficiency, Stress Reduction
41. Design Field: Healthcare

Challenge Statement: Patients often face challenges accessing their personal health
records and sharing them securely with different healthcare providers. Target Audience:
Patients (all ages) needing to view, manage, and share their medical history across various
clinics and specialists. Specific Feature Requirements:
●​ Secure, centralized access to personal health records (e.g., lab results, diagnoses,
medications).
●​ Granular user permissions for sharing specific health data with providers.
●​ Audit trail of who accessed the records and when.
●​ Integration with national or regional health information exchanges. Constraints:
●​ Must comply with stringent data privacy and security regulations (e.g., HIPAA).
●​ Interoperability with diverse EHR systems is a major technical hurdle. UX Focus: Data
Privacy, Patient Empowerment, Interoperability

42. Design Field: Fintech

Challenge Statement: Managing multiple digital wallets and tracking various

cryptocurrency assets can be confusing and prone to errors for casual users. Target
Audience: Cryptocurrency holders (20-50 years old) with assets spread across different
exchanges and wallets, seeking a unified management tool. Specific Feature Requirements:
●​ Aggregated dashboard displaying total portfolio value across all linked
wallets/exchanges.
●​ Simplified transaction history with clear categorization.
●​ Alerts for significant price movements of owned assets.
●​ Educational resources on wallet security best practices. Constraints:
●​ High security measures to prevent unauthorized access and theft.
●​ Needs to integrate with a wide range of cryptocurrency platforms. UX Focus:
Portfolio Management, Security, Clarity

43. Design Field: Education

Challenge Statement: Digital textbooks often lack the interactive features and
personalization that enhance learning and retention compared to physical books. Target
Audience: University students (18-24 years old) using digital textbooks, seeking a more
engaging and effective reading experience. Specific Feature Requirements:
●​ Interactive annotations and highlighting tools.
●​ Integrated dictionary and translation features.
●​ Personalized quizzes based on reading content.
●​ Collaborative study features for group annotation and discussion. Constraints:
●​ Needs to support various digital textbook formats (e.g., EPUB, PDF).
●​ Must be accessible on different devices (laptops, tablets). UX Focus: Active Learning,
Engagement, Personalization

44. Design Field: Social

Challenge Statement: Animal shelters struggle to connect adoptable pets with suitable
families, and potential adopters find the process opaque and time-consuming. Target
Audience: Individuals and families (all ages) looking to adopt a pet, and animal shelters
seeking to streamline their adoption process. Specific Feature Requirements:
●​ Searchable database of adoptable pets with detailed profiles (photos, videos, bios).
●​ Guided application process with clear steps and requirements.
●​ Virtual meet-and-greet scheduling with shelters.
●​ Community forum for new pet owners to share tips and support. Constraints:
●​ Needs to integrate with various animal shelter management systems.
●​ Must ensure ethical and responsible adoption practices. UX Focus: Pet Adoption,
Community Support, Transparency

45. Design Field: Productivity

Challenge Statement: Small teams and startups often lack a centralized, intuitive platform
for managing projects, tasks, and team communication, leading to disorganization. Target
Audience: Teams of 5-20 people in startups or small businesses, needing a simple,
all-in-one project management and collaboration tool. Specific Feature Requirements:
●​ Centralized project dashboard with task assignments and deadlines.
●​ Integrated team chat and file sharing.
●​ Kanban board or similar visual workflow management.
●​ Basic reporting on project progress and team workload. Constraints:
●​ Must be easy to set up and use without extensive training.
●​ Needs to be scalable as the team grows. UX Focus: Team Collaboration, Workflow
Management, Simplicity

46. Design Field: E-commerce

Challenge Statement: Online retailers struggle to effectively upsell and cross-sell products
without being intrusive or overwhelming to the customer. Target Audience: E-commerce
businesses seeking to increase average order value, and customers open to relevant
product suggestions. Specific Feature Requirements:
●​ AI-powered personalized product recommendations based on browsing history and
purchase patterns.
●​ Subtle, context-aware suggestions during the shopping journey (e.g., "Customers also
bought...").
●​ Bundling options with clear savings.
●​ Post-purchase follow-ups with complementary product suggestions. Constraints:
●​ Recommendations must feel helpful, not pushy.
●​ Requires robust data analytics and machine learning capabilities. UX Focus:
Personalization, Conversion Optimization, Customer Experience

47. Design Field: Travel

Challenge Statement: Environmentally conscious travelers find it difficult to assess the

carbon footprint of their travel choices and find eco-friendly alternatives. Target Audience:
Travelers (20-50 years old) prioritizing sustainability and seeking to minimize their
environmental impact. Specific Feature Requirements:
●​ Carbon footprint calculator for flights, accommodations, and activities.
 ●​ Discovery of eco-certified hotels, sustainable tours, and public transport options.
●​ Offsetting options (e.g., tree planting, renewable energy investments).
●​ Educational content on sustainable travel practices. Constraints:
●​ Requires accurate and verifiable data on environmental impact.
●​ Needs to integrate with various booking platforms. UX Focus: Sustainability, Ethical
Travel, Transparency

48. Design Field: Smart Home

Challenge Statement: Homeowners lack proactive insights into the health and
maintenance needs of their smart appliances, leading to unexpected breakdowns. Target
Audience: Homeowners (35-65 years old) with smart refrigerators, washing machines,
HVAC systems, etc., seeking preventative maintenance solutions. Specific Feature
Requirements:
●​ Dashboard displaying real-time status and diagnostic information for appliances.
●​ Predictive maintenance alerts based on usage patterns and sensor data.
●​ Automated scheduling of service appointments with technicians.
●​ Access to digital manuals and troubleshooting guides. Constraints:
●​ Requires integration with various appliance manufacturers' APIs.
●​ Needs to ensure data privacy for household usage patterns. UX Focus: Predictive
Maintenance, Peace of Mind, Efficiency

49. Design Field: Entertainment

Challenge Statement: Casual gamers struggle to find new games that match their
preferences without extensive research or trial-and-error. Target Audience: Casual gamers
(15-40 years old) who play on mobile or console, seeking easy discovery of new and
enjoyable games. Specific Feature Requirements:
●​ Personalized game recommendations based on genre, play style, and past game
history.
●​ Short gameplay trailers and interactive demos.
●​ User reviews and ratings with filters for specific aspects (e.g., graphics, story,
replayability).
●​ "Play with friends" discovery for multiplayer games. Constraints:
●​ Needs to aggregate data from various game stores and platforms.
●​ Recommendations must be highly accurate to build user trust. UX Focus: Game
Discovery, Personalization, Engagement

50. Design Field: Public Services

Challenge Statement: Citizens are often confused about proper waste disposal and
recycling guidelines for various items, leading to improper waste management. Target
Audience: Residents (all ages) in urban and suburban areas, seeking clear guidance on
waste and recycling. Specific Feature Requirements:
●​ Searchable database for specific items and their disposal methods.
●​ Personalized recycling calendar with pickup schedules.
●​ Information on local recycling centers and hazardous waste drop-offs.
●​ Educational content on reducing waste and composting. Constraints:
 ●​ Information must be localized to specific city/county guidelines.
●​ Needs to be updated regularly to reflect changes in regulations. UX Focus:
Environmental Awareness, Clarity, Public Education

51. Design Field: Healthcare

Challenge Statement: Individuals aiming for healthier eating habits struggle with meal
planning and nutrition tracking due to complexity and lack of personalization. Target
Audience: Adults (20-50 years old) seeking to improve their diet for weight management,
specific health conditions, or general wellness. Specific Feature Requirements:
●​ Personalized meal plans based on dietary restrictions, allergies, and health goals.
●​ Barcode scanner for easy food logging and nutrition tracking.
●​ Recipe discovery with nutritional breakdowns.
●​ Progress tracking for dietary goals and weight management. Constraints:
●​ Requires a comprehensive food database with accurate nutritional information.
●​ Needs to be highly customizable to accommodate diverse dietary needs. UX Focus:
Nutrition Tracking, Personalization, Habit Formation

52. Design Field: Fintech

Challenge Statement: Low-income individuals and those new to financial management

struggle to build savings and understand basic financial concepts. Target Audience: Young
adults (18-25 years old) or individuals with limited financial literacy, seeking tools for basic
savings and financial education. Specific Feature Requirements:
●​ "Set it and forget it" micro-savings features (e.g., rounding up purchases).
●​ Simplified budgeting tools with visual progress towards savings goals.
●​ Bite-sized educational modules on financial literacy (e.g., debt, credit, interest).
●​ Motivational nudges and achievement badges for reaching savings milestones.
Constraints:
●​ Must be extremely simple and non-intimidating.
●​ Needs to build trust with a vulnerable population. UX Focus: Financial Inclusion,
Savings Habits, Simplicity

53. Design Field: Education

Challenge Statement: Professionals seeking to upskill or reskill often find it difficult to

discover relevant online certifications and validate their new competencies to employers.
Target Audience: Working professionals (25-50 years old) looking for online courses and
certifications to advance their careers. Specific Feature Requirements:
●​ Searchable database of online courses and certifications from various providers.
●​ Skill mapping feature to identify relevant courses for career goals.
●​ Digital credential management and sharing (e.g., blockchain-verified certificates).
●​ Employer verification tools for completed certifications. Constraints:
●​ Requires partnerships with educational platforms and industry bodies.
●​ Needs to ensure the credibility and recognition of certifications. UX Focus: Skill
Validation, Career Advancement, Credibility
54. Design Field: Social

Challenge Statement: People struggle to find and connect with local groups or individuals
who share very specific, niche interests or hobbies. Target Audience: Adults (20-60 years
old) looking for local community engagement based on highly specific shared interests (e.g.,
board game enthusiasts, urban gardeners, amateur photographers). Specific Feature
Requirements:
●​ Hyper-local group discovery based on interests and proximity.
●​ Tools for organizing small, informal meetups or workshops.
●​ Private messaging and group chat for coordination.
●​ Event calendar for local community activities. Constraints:
●​ Needs to foster a sense of safety and trust for in-person meetings.
●​ Must be able to scale to support a wide variety of niche interests. UX Focus: Local
Community, Niche Connection, Safety

55. Design Field: Productivity

Challenge Statement: Individuals with ADHD or similar attention challenges struggle with
maintaining focus, organizing tasks, and managing time effectively. Target Audience: Adults
(18-50 years old) diagnosed with ADHD or experiencing significant challenges with focus
and organization. Specific Feature Requirements:
●​ Visual task management with minimal distractions (e.g., Kanban boards).
●​ Short, timed focus sessions (e.g., Pomodoro timer) with gentle reminders.
●​ Voice input for quick task capture.
●​ Flexible notification system to avoid overwhelm. Constraints:
●​ Design must be highly customizable and adaptable to individual needs.
●​ Needs to minimize cognitive load and avoid overwhelming visual clutter. UX Focus:
Focus Enhancement, Cognitive Load Reduction, Accessibility

56. Design Field: E-commerce

Challenge Statement: Online shoppers rely heavily on product reviews, but often find them
unhelpful, fake, or lacking specific details relevant to their needs. Target Audience: Online
shoppers (all ages) who use reviews to inform purchasing decisions, seeking trustworthy
and detailed feedback. Specific Feature Requirements:
●​ Enhanced review submission with options for photos, videos, and specific product
attributes.
●​ AI-powered summarization of reviews to highlight key pros and cons.
●​ Verified purchase badges and reviewer profiles.
●​ Filtering and sorting options for reviews (e.g., by size, color, specific use case).
Constraints:
●​ Robust moderation system to combat fake reviews.
●​ Needs to handle large volumes of user-generated content efficiently. UX Focus: Trust,
Transparency, User-Generated Content

57. Design Field: Travel

Challenge Statement: Travelers often face unexpected emergencies (e.g., lost passport,
medical incident) abroad and struggle to find immediate, reliable assistance. Target
Audience: International travelers (18-70 years old) seeking peace of mind and immediate
support during emergencies. Specific Feature Requirements:
●​ One-touch emergency contact for local authorities and embassies.
●​ Secure digital storage for passport, visa, and insurance documents.
●​ Geo-located information on nearest hospitals, police stations, and pharmacies.
●​ Real-time chat support with travel assistance agents. Constraints:
●​ Must function reliably with limited or intermittent internet connectivity.
●​ Needs to ensure extreme data security for sensitive personal information. UX Focus:
Emergency Assistance, Peace of Mind, Security

58. Design Field: Smart Home

Challenge Statement: Homeowners with smart gardens or indoor plants struggle to

maintain optimal growing conditions without constant manual monitoring. Target
Audience: Plant enthusiasts and home gardeners (25-60 years old) with smart sensors for
soil moisture, light, and temperature. Specific Feature Requirements:
●​ Dashboard visualizing real-time plant health data from sensors.
●​ Automated watering schedules based on plant type and sensor readings.
●​ Alerts for suboptimal conditions (e.g., low light, high humidity).
●​ Personalized plant care tips and troubleshooting guides. Constraints:
●​ Requires integration with various smart garden sensors and watering systems.
●​ Needs to support a wide variety of plant species with specific needs. UX Focus: Plant
Care Automation, Data Visualization, Convenience

59. Design Field: Entertainment

Challenge Statement: Fans of specific creators or niche content often miss exclusive
updates or opportunities to interact directly with their favorite artists. Target Audience:
Dedicated fans (15-40 years old) of specific online creators, musicians, or niche content
producers. Specific Feature Requirements:
●​ Centralized feed for exclusive content, announcements, and behind-the-scenes
updates from subscribed creators.
●​ Direct messaging or Q&A features with creators.
●​ Early access to merchandise, tickets, or special events.
●​ Fan community forums for discussion and connection. Constraints:
●​ Needs to manage a large number of creators and their diverse content types.
●​ Monetization strategy must be fair to creators and fans. UX Focus: Fan Engagement,
Exclusivity, Community Building

60. Design Field: Public Services

Challenge Statement: Citizens often lack clear, unbiased information about elections,
candidates, and voting procedures, leading to reduced civic participation. Target Audience:
Eligible voters (18+ years old) seeking comprehensive and unbiased information to make
informed decisions. Specific Feature Requirements:
●​ Personalized voter registration and polling place information.
 ●​ Unbiased profiles of candidates and ballot initiatives.
●​ Fact-checking tools for political claims.
●​ Reminders for important election dates and deadlines. Constraints:
●​ Must maintain strict political neutrality and accuracy.
●​ Needs to be accessible to diverse populations, including those with limited literacy.
UX Focus: Civic Participation, Transparency, Information Accessibility

61. Design Field: Healthcare

Challenge Statement: Patients find it difficult to schedule and manage appointments with
healthcare providers, leading to long wait times and missed care. Target Audience: Patients
(all ages) needing to book, reschedule, or cancel doctor's appointments efficiently. Specific
Feature Requirements:
●​ Seamless online appointment scheduling with real-time availability.
●​ Automated reminders for upcoming appointments.
●​ Easy rescheduling and cancellation options.
●​ Search and filter functionality for finding doctors by specialty, location, and
insurance. Constraints:
●​ Must integrate with various clinic scheduling systems.
●​ Needs to ensure data privacy for appointment details. UX Focus: Appointment
Management, Efficiency, Patient Experience

62. Design Field: Fintech

Challenge Statement: Online shoppers are concerned about the security of their payment
information when making purchases from new or less-known e-commerce sites. Target
Audience: Online shoppers (all ages) who prioritize security and peace of mind during
online transactions. Specific Feature Requirements:
●​ Virtual card generation for single-use or limited-use transactions.
●​ Real-time transaction monitoring and fraud alerts.
●​ Simplified dispute resolution process for unauthorized charges.
●​ Secure passwordless authentication for payment confirmation. Constraints:
●​ Requires robust encryption and fraud detection algorithms.
●​ Needs to integrate seamlessly with various online payment gateways. UX Focus:
Trust, Security, Fraud Prevention

63. Design Field: Education

Challenge Statement: Students struggle to find qualified tutors for specific subjects, and
tutors often lack an efficient platform to connect with students and manage sessions.
Target Audience: K-12 and university students (10-24 years old) seeking academic support,
and qualified tutors (18+ years old). Specific Feature Requirements:
●​ Searchable tutor profiles with qualifications, ratings, and availability.
●​ Integrated video conferencing for online tutoring sessions.
●​ Secure payment processing for tutoring fees.
●​ Session scheduling and reminder system. Constraints:
●​ Needs robust background checks and vetting for tutors.
●​ Must ensure a reliable and high-quality video conferencing experience. UX Focus:
 Peer Learning, Access to Expertise, Convenience

64. Design Field: Social

Challenge Statement: Individuals feel overwhelmed by constant digital notifications and

the pressure to be constantly online, leading to digital fatigue and stress. Target Audience:
Adults (18-50 years old) experiencing digital burnout, seeking tools to manage screen time
and foster healthier digital habits. Specific Feature Requirements:
●​ Customizable digital detox modes (e.g., blocking non-essential apps).
●​ Dashboard visualizing screen time and app usage patterns.
●​ Mindfulness exercises or guided meditations integrated into breaks.
●​ Goal setting for reduced screen time with progress tracking. Constraints:
●​ Needs to integrate deeply with device operating systems.
●​ Must be motivating without being overly restrictive or judgmental. UX Focus: Digital
Wellness, Mental Health, Habit Formation

65. Design Field: Productivity

Challenge Statement: Job seekers find the process of creating tailored resumes and
tracking job applications to be time-consuming and disorganized. Target Audience:
Individuals (20-60 years old) actively seeking employment, needing tools to streamline
their job search. Specific Feature Requirements:
●​ AI-powered resume builder that optimizes content for specific job descriptions.
●​ Centralized dashboard for tracking job applications and their status.
●​ Automated reminders for follow-ups and interview preparations.
●​ Cover letter generator based on resume and job description. Constraints:
●​ Needs to integrate with major job boards for application tracking.
●​ Must ensure data privacy for sensitive personal and career information. UX Focus:
Job Search Efficiency, Personalization, Organization