Swiss International School of Business and Management

Course S.no. Core Subjects Thesis S.no. Specialisation (08)

Marketing and
Business Research Methodology
1 Environment & Thesis Project 1 Executive Leadership
Organizational
Change and
Development in
Management Doctoral Research Project
2 System Literature Support 2 General Management
Doctor of Mastering
Leadership:
Business Theories and Doctoral Research Project
3 Concepts Research Methodology 3 Quality Management
Administration Strategic Doctoral Research Project Health and Hospital
(DBA) 4 Management Results and Findings
Doctoral Research Project
4 Management

Conclusions and Sales and Marketing

Specialization Recommendations 5 Management
6 Finance Management
Human Resource
7 Management
Logistics and Supply
8 Chain Management
Core Subject 1 - Marketing and Business Environment

Unit No. Content

Unit1 Introduction: market and marketing, definition, nature and scope of marketing, exchange
process, functions of marketing, core marketing concepts.
Unit2 Marketing orientations: evolution of modern marketing concept, holistic marketing
concepts, new marketing orientations selling marketing.
Unit3 Marketing mix:7P ‘s &7C ‘of Marketing,4A ‘s of Marketing Custom equality, Value and
satisfaction Michael E Porters chain analysis model.
Unit4 Marketing environment: Significance of scanning marketing environment; Analysis of
macro environment of marketing – economic, demographic, socio- cultural, technological,
political legal and ecological; Impact of micro and macro environment on marketing
decisions.
Unit5 Consumer Behaviour: buyer Behaviour, different consumer roles, need for studying buyer
Behaviour, different buying motives, consumer buying decision process and influences,
consumer vs. business buying Behaviour, industrial buying process.
Unit6 Promotion decisions: role of promotion in marketing, promotion mix, integrated
marketing communication, concept, communication process and promotion, determining
promotion mix, factors influencing promotion mix, developing promotion campaigns,
sales promotion, direct marketing, public Relations digital and social media
Unit7 Trends in marketing: service Marketing, e-marketing, green marketing, Customer
relationship management, rural marketing, other emerging trends, ethical issues in
marketing
Unit8 International financial markets: foreign exchange market mechanism, exchange rate
arrangement, determinants of exchange Rates, exchange rate movements and their
impact
Unit9 Global Debt and Equity Markets: Euro Currency market, offshore financial centers,
International Banks, Non- Banking Financial service firms; stock markets.
Unit10 Global Competitiveness: Export Management, Technology and global Competition, World
economic growth and the environment
Unit11 Internationalization strategies: Theories of internationalization, Modes of operations in
International Business, export and import strategy
Unit12 Forms and Ownership of Foreign Production: Types of collaborative arrangements;
Licensing, joint ventures & consortium approaches, Managing International
Collaborations
Unit13 International business diplomacy: Negotiating an international business, issues in asset
protection, Multilateral sentiments
Unit14 Country evaluation and selection: Opportunity and risk matrix, analysis of Macro and
micro indicators, country comparison tools
Core Subject 2 - Organizational Change and Development in Management System

Unit No. Content

Unit 1 Introduction to organizational Development: Definition, growth and relevance, history
and evolution. Theories of planned change, general model of planned change, different
types of panned change and critique of planned change. OD practitioner role,
competencies and professional ethics. Case Study, Summary, Keywords, Review Question,
Further Readings.

Unit 2 OD process: Initiating OD relationship, contracting and diagnosing the problem.

Diagnosing models, open systems, individual level group level and organizational level
diagnosis; collection and analysis for diagnostic information, feeding back the diagnosed
information. Case Study, Summary, Keywords, Review Question, Further Readings.
Unit 3 Designing OD interventions: Human process interventions: - coaching, training and
development, process consultation, third part intervention, and team building.
Organization confrontation meeting, intergroup relations intervention, and large group
intervention. Involvement, work design, socio technical systems approach. Case Study,
Summary, Keywords, Review Question, Further Readings.

Unit 4 HR and Strategic interventions’ interventions: - performance management, goalsetting,

performance coaching, appraising and rewarding. Career planning, workforce diversity
interventions, wellness and work-life balance, Strategic interventions: Competitive
strategies, collaborative strategies, organizational transformation, culture change, self-
designing organizations, learning and knowledge management. Case Study, Summary,
Keywords, Review Question, Further Readings.

Unit 5 Special applications of OD: OD in, health care organizations, family-owned organizations,
educational institutions, public sector organizations and future directions in OD. Case
Study,Summary, Keywords, Review Question, Further Readings.
Unit 6 Introduction to organizational change: Nature of change, forces of change, reinventing
KurtLevin, organizational routines and mental models, change need analysis, content of
change, types and styles of change, building capability for change, providing leadership to
change, action research and dialogue, types of change, organizational vision, cultural
change, strategic planning, creating support systems and managing transition, process-
oriented strategies and competitor- oriented strategies and customer oriented strategies.
Case Study, Summary, Keywords, Review Question, Further Readings.

Unit 7 Appreciating change: External environment as drivers of change, business cycles, industry
cycles, technology and strategic change, industry evolution and concentration, developing
a change agenda. Cognition and organizational change, mental models. Case Study,
Summary, Keywords, Review Question, Further Readings.
Unit 8 Mobilizing support and executing change: Four approaches to change, parallel
organization, ownership and involvement in change, dealing with political aspects of
change, the psychology of persuasion, communicating to influence, targeting influence
efforts, framing change, making difficult choices, negotiating change. Executing change:
challenges of execution, execution framework, developing cross functional linkages,
aligning policies, and removing structural impediments, developing new routines for
innovation and improvement, considering human element. Case Study, Summary,
Keywords, Review Question, Further Readings.
Core Subject 3 - Mastering Leadership: Theories and Concepts

Unit No. Content

Unit 1 Introduction to Leadership: Definition and concept of leadership, Historical perspectives
on leadership, Evolution of leadership theories, Trait Theories of Leadership, Leadership
as a process, Historical perspectives of leadership, Individual capacity for leadership
based on personality and style. Case Study, Summary, Keywords, Review Question,
Further Readings.

Unit 2 Identifying and analyzing leadership traits: Critiques and limitations of trait theory,
Behavioral Theories of Leadership, Contemporary perspective of leadership theory,
Multidisciplinary leadership and ethical framework, Historical perspectives of leadership.
Case Study, Summary, Keywords, Review Question, Further Readings.
Unit 3 Ohio State Studies (Initiating Structure vs. Consideration), University of Michigan Studies
(Employee-oriented vs. Production-oriented), Managerial Grid Model (Blake and
Mouton), Contingency Theories of Leadership, Contemporary perspective of leadership
theory, Multidisciplinary leadership and ethical framework Case Study, Summary,
Keywords, Review Question, Further Readings.

Unit 4 Fiedler's Contingency Theory, Hersey and Blanchard's Situational Leadership Theory
Path-Goal Theory, Transformational Leadership, Moral and ethical dimensions of
leadership, Case Study, Summary, Keywords, Review Question, Further Readings.
Unit 5 Definition and characteristics of transformational leadership, Components of
transformational leadership (Idealized Influence, Inspirational Motivation, Intellectual
Stimulation, Individualized Consideration), Transactional vs. transformational leadership,
Leading change, Lifelong learning in leadership, personal strengths, and areas of
improvement, Application of leadership to multiple venues Authentic Leadership, Case
Study, Summary, Keywords, Review Question, Further Readings.

Unit 6 Definition and principles of authentic leadership, Self-awareness, transparency, and

ethical behavior in authentic leadership, Authentic leadership development, Servant
Leadership Lifelong learning in leadership, personal strengths, and areas of improvement,
Case Study, Summary, Keywords, Review Question, Further Readings.
Unit 7 Concept and principles of servant leadership, Characteristics of servant leaders,
Application of servant leadership in organizational settings, Contemporary perspective of
leadership theory, Multidisciplinary leadership and ethical framework, Individual
capacity for leadership based on personality and style Leadership Communication, Case
Study, Summary, Keywords, Review Question, Further Readings.

Unit 8 Importance of effective communication in leadership, Different communication styles and

their impact on leadership effectiveness, developing communication skills for effective
leadership Ethics and Values, Moral and ethical dimensions of leadership, ethical decision
making, Multidisciplinary leadership and ethical framework, Case Study, Summary,
Keywords, Review Question, Further Readings.

Unit 9 Ethical dimensions of leadership, Values-based leadership, Ethical decision-making in

leadership roles, Leadership in Diverse and Global Contexts, Multidisciplinary leadership
and ethical framework, Application of leadership to multiple venues and cultural contexts,
Case Study, Summary, Keywords, Review Question, Further Readings.
Unit 10 Challenges and opportunities of leading diverse teams, Cultural intelligence and global
leadership competencies, Leading virtual teams and remote workforces, Leadership
Development and Coaching, Strategies for leadership development, Coaching and
mentoring for leadership growth, Action planning for personal leadership development,
Current Trends in Leadership, Case Study, Summary, Keywords, Review Question, Further
Readings.

Unit 11 Emerging trends and future directions in leadership theory and practice, Leadership
challenges in the digital age, Leading in times of crisis and uncertainty, Case Study,
Summary, Keywords, Review Question, Further Readings.
Core Subject 4 – Strategic Management

Unit No. Content

Unit 1 Strategic Management: Definition And Purpose, Developing A Strategic Vision, Mission
Statement, Establishing Objectives, Crafting & Executing Strategy. Concept Of Strategic
Intent, Elements Of Strategic Management: Strategic Choices, Strategy In Action.
Unit 2 Strategic Position: Evaluating A Company’s External Environment, Relevant Components
Of External Environment, Creating The Environmentally Aware Organization; Industry
Analysis- Threats, Industry Competition, Sources Of Competition-Competitor Analysis;
Porter’s Diamond Model, Porter’s Five Forces Model; Internal Environment, Strategic
Capability, Evaluating A Company’s Resources And Competitive Position, Value-Chain
Analysis, Resources, Capabilities And Core Competencies.

Unit 3 Business Level Strategy-Creating And Sustaining Competitive Advantages: Strategy And
Competitive Advantage, Competitive Strategy In Hypercompetitive Conditions- Industry
Life Cycle Stages: Strategic Implications, Tailoring Strategy To Fit Specific Industry And
Company Situations-Strategies For Competing In Emerging Industries, High Velocity
Markets, Maturing Industries, Stagnant Industries, And Fragmented Industries.

sUnit 4 Internal Analysis: Concept Of Value Chain SWOT Analysis Resources, Capabilities And
Competencies; Dynamic Capabilities Core Competence Of Organizations .Competitive
Advantage And Sustainable Competitive Advantage

Unit 5 Strategy Formulation At Corporate Level: Strategic Alliance And Joint Ventures,
Cooperative Strategies , Acquisitions And Restructuring Global Strategy, International
Corporate-Level And Business- Level Strategies. BCG Matrix, GE Matrix, Mckinsey7s
Unit 6 Business Level Strategy-Creating And Sustaining Competitive Advantages: Strategy And
Competitive Advantage, Competitive Strategy In Hyper Competitive Conditions- Industry
Life Cycle Stages: Strategic Implications, Tailoring Strategy To Fit Specific Industry And
Company Situations-Strategies For Competing In Emerging Industries, High Velocity
Markets, Maturing Industries, Stagnant Industries, And Fragmented Industries

Unit 7 Strategic Execution, Strategic Control, Corporate Culture, Strategic Leadership, Strategic
Entrepreneurship, Corporate Governance, Corporate Social Responsibility And
Introduction To Sustainable Development And Sustainability Reporting
Unit 8 Contemporary Topics In Strategy: Management Of Change Through VUCA Strategic And
Corporate Entrepreneurship Blue Ocean Strategy, Blue Ocean Shift
Unit 9 Nuances Of Strategy Implementation: Structure And Controls Corporate Social
Responsibility And Sustainability Triple Bottom Line(TBL)Approach Strategic
Leadership ,Balanced Scorecard
Unit 10 Corporate Level And International Strategy: Creating Value Through Diversification–
Related Diversification-Vertical Integration Strategies, Unrelated Diversification,
Unbundling And Outsourcing Strategies, Using Offensive And Defensive Strategies.
Outsourcing, Various Activities For Outsourcing, Benefits Of Outsourcing, Growth And
Drivers Of Outsourcing, Diversification-Merger And Acquisition Strategies, Strategic
Alliances.

Unit 11 Formulation Of Strategy, Environment, Nature Of Company’s Environment, Environment

Appraisal, Identifying Corporate Competence & Resource.
Unit 12 Relating Corporate Strategy, Personal & An Ethical Values Industry Structure, Reconciling
Divergent Values, Modification Of Values, Moral Components Of Corporate Strategy,
Review Of Management’s Concern For Responsibility, Choice Of Strategic Alternatives For
Social Action.
Unit 13 Strategic Choice Corporate Portfolio Analysis, Competitor & SWOT Analysis, Strategic
Choice, Strategic Plan, Routes To Competitive Advantage. Implementation Of Strategy
Structural Implementation, Organizational Design And Change, Corporate Politics And
Use Of Power.
Elective 1 – Executive Leadership

Unit Content
No.
Strategic Management: Strategic Decisions, Strategic Management Process Strategic
Unit 1 Intent: Mission, Vision, Goals And Objective.
Unit 2 External Analysis: Remote Environment, Industry Environment, EFE Matrix, CPM Matrix.

Internal Analysis: SWOT Analysis, IFE Matrix, Value Chain Analysis, Resource- Based View
Unit 3 Of The Firm, Benchmarking.

Corporate Level Strategies: Growth Strategy, Integration Strategy, Diversification

Unit 3 Strategy, Turnaround Strategy, Defensive Strategy.
International Strategy: Globalization Of Firms, Global Strategic Planning, Competitive
Unit 4 Strategies For Firms In Foreign Markets, Strategies For Emerging Markets.
Unit 5 Business Level Strategy: Cost Leadership, Differentiation, Focus.
Multi-Business Strategy: Portfolio Approach, BCG Growth-Share Matrix, IE Matrix,
Synergy Approach, Parenting Framework, Patching Approach Strategy Implementation:
Unit 6 Nature Of Strategy Implementation, Matching Structure With Strategy, Creating A
Strategy Supportive Culture.
Evaluation And Control: Nature Of Strategy Evaluation, Strategy Evaluation Framework,
Unit 7 Strategic Control, Balanced Scorecard Contemporary Issues: Corporate Governance,
Business Ethics, Social Responsibility, Environmental Sustainability.
Strategic Management And Entrepreneurship: Strategic Management For Start-Ups,
Unit 8 Strategies For Growing And Maturing Businesses, Strategies For Technology-Oriented
Businesses.
Latest Trends In Entrepreneurship: Social Entrepreneurship, Women Entrepreneurship,
Unit 9 Intrapreneurship, Challenges And Strategic Solutions For Problems Faced By
Entrepreneurs In India.
Overview Of Business Plan: Components Of A Business Plan, Business Ideas, Business
Unit 10 Ideas Selection, Feasibility Study, Legalities Involved For Business Plan, Forms Of
Ownership, SWOT Analysis.
Strategic Marketing Plan: Segmentation, Targeting, Positioning, Marketing Mix (7P),
Unit 11 Product Mix, Promotions Mix, Pricing Strategies.
Strategic Operations Plan: People And Suppliers, Manufacturing Or Outsourcing, Plant Size,
Unit 12 Location Decision, Inventory Management.
Strategic Human Resources Plan: Manpower Planning, Organization Structure,
Unit 13 Recruitment, Selection, Training And Development, Motivational Techniques,
Performance Appraisal.
Strategic Financial Plan: Capital Requirement, Sources Of Funds, Break Even Analysis,
Unit 14 Balance Sheet, Cash Flows, Payback Period, ROI (Return On Investment).
Elective 2 - General Management

Unit No. Content

Unit 1 Definition, Nature, Functions and Importance of Management – Evolution of Management
thought – Scientific management, administrative management, Haw throne experiments –
systems approach - Levels of Management - Managerial Skills - Planning – Steps in
Planning Process – importance and Limitations – Types of Plans - Characteristics of a
sound Plan - Management By Objectives (MBO) - Techniques and Processes of Decision
Making - Social Responsibilities of Business

Unit 2 Organizing – Principles of organizing – Organization Structure and Design – Types of

power - Delegation of Authority and factors affecting delegation – Span of control –
Decentralization – Line and staff structure conflicts - Coordination definition and
principles - Emerging Trends in Corporate Structure – Formal and Informal Organization-
Nature and importance of Controlling, process of Controlling, Requirements of effective
control and controlling techniques.

Unit 3 Organizational behavior: Nature and scope – Linkages with other social sciences –
Individual roles and organizational goals – perspectives of human behavior - Perception–
perceptual process – Learning - Learning Process- Theories - Personality and Individual
Differences - Determinants of Personality - Values, Attitudes and Beliefs - Creativity and
Creative thinking.

Unit 4 Motivation and Job Performance – Content and process Theories of Motivation -
Leadership - Styles - Approaches – Challenges of leaders in globalized era – Groups –
stages formation of groups – Group Dynamics - Collaborative Processes in Work Groups -
Johari Window-Transactional Analysis.

Unit 5 Organizational conflict-causes and consequences-conflict and Negotiation Team Building,

Conflict Resolution in Groups and problem solving Techniques – Organizational change -
change process - resistance to change - Creating an Ethical Organization.
Elective 3 - Quality Management

Unit No. Content

Introduction to Quality - What is Quality? , Definition of quality , Differing

Unit 1 functional perspective of quality , Other assumptions about quality , Concept
of quality and competition.

Development History Quality and Quality Standards , Quality theory,

Unit 2 Dominant theory of quality- W. Edward Deming- Joseph M. Duran- Kaoru
Ishikawa- Armand Feigenbaum- Philip Crosby- Genichi Taguchi.

Quality Management Planning , Strategy content and process strategies ,

Unit 3 Leadership in quality , Quality and ethics , Quality and strategy, Quality
development (Hoshin Kanri Will quality improve business?

Voice of Customers: The importance of the customer to business , What is the

voice of the customer? , Customer Relationship Management , The ‘Gap’
Unit 4 approach , Segmenting customer and market , Collaboration between the
customer and supplier strategies , Communication with customers , Obtain
customer feedback actively , Getting feedback on passively, Managing
customer retention and loyalty.

Voice of Market: What is the meaning of the market voice? , Understand type
of benchmarking , Usage of benchmarking , Best-in-class benchmark , Among
Unit 5 the best in the benchmark , Benchmark business processes , Lead and
manage the benchmarking effort , Baselining and re-engineering , Problems
with benchmarking
Product Quality and Process Design: Designing products for quality , The
Unit 6 process of designing , The Quality Function Deployment , Technology in the
design , Method of prototype , Designing for durability , Design for the
environment .
Designing Quality Services: The difference between service and
Unit 7 manufacturing, What is the customer service needed, SERVQUAL-analysis
‘GAP’. , Design and improve services transactions .

Quality Improvement Tools and System Improvement ‘Plan-Do-Check-Act’

Unit 8 cycle, Basic quality tools , New improvement tools , Various improvement
measurement tools. Case
Statistical Process Control– Variables: Basic statistics , Process control
Unit 9 charts , The concepts of control charts for variables , Process capability for
variables, Other statistical techniques in Quality Management.
Elective 4 - Health and Hospital Management

Unit No. Content

Laws Relating To Hospital Formation: Promotion-Forming Society-The Companies Act-Law Of
Unit 1 Partnership-A Sample Constitution For The Hospital-The Tamil Nadu Clinics Act – Medical Ethics.
Laws Pertaining To Hospitals: Transplantation Of Human Organs Act, 1994 – Pre-Natal Diagnostic
Techniques (Regulation And Prevention Of Misuse) Act, 1994 – Medical Negligence – Medico Legal Case –
Unit 2 Dying Declaration-MCI Act On Medical Education. The Biomedical Waste (Management And Handling)
Rules-Radiation Safety System.
Medical Terminology- Glossary Of Medical Terms: Major Diseases And Medical Specialties-Roots, Prefixes,
Suffixes, Abbreviations And Symbols-Common Roots: Element Referring To, Usage And Definition-Common
Unit 3 Prefixes And Suffixes-Common Abbreviations: Departments, Time, General Healthcare, Routes Of
Medication And Laboratory-Symbols
Illness- Classification And Description Of Diseases-Infection Control- Medical Asepsis, Nosocomial Infection
And Communicable Diseases, Reservoir, Carrier And Mode Of Transmission- Overview Of Hospital Services
-Intensive Care Unit – Coronary Care Unit – Burns, Paraplegic & Malignant Disease Treatment – Hospital
Unit 4 Welfare Services – Hospital Standing Services – Indian Red Cross Society – Nursing Services- Pharmacy –
Medical Stores – Housekeeping – Ward Management – Central Sterile Supply Department-Medical Records
– Fatal Documents – Medical Registers – Statutory Records.

Front Office - Admission – Billing – Medical Records – Ambulatory Care- Death In Hospital Brought-In Dead
Unit 5 - Maintenance And Repairs Bio Medical Equipment
Clinical Services - Clinical Departments – Out Patient Department (OPD) – Introduction – Location – Types
Unit 6 Of Patients In OPD – Facilities – Flow Pattern Of Patients – Training And Co- Ordination; Radiology –
Location – Layout – X-Ray Rooms – Types Of X-Ray Machines – Staff - USG – CT – MRI – ECG.
Supporting Services – House Keeping –Linen And Laundry, - Food Services - Central Sterile Supply
Unit 7 Department (CSSD)
Facility Location And Layout Importance Of Location, Factors, General Steps In Location Selection - Types
Of Lay Outs – Product, Process, Service Facility Layout-Work Standards, Techniques Of Work Measurement-
Unit 8 Work Sampling, Calibration Of Hospital Equipments. Productivity Measures, Value Addition, Capacity
Utilization, Productivity – Capital Operations, HR Incentives Calculation, Applications In Hospital.

Purchasing Strategy Process – Organizing The Purchasing Function – Financial Aspects Of Purchasing –
Tactical And Operational Applications In Purchasing, Inventory Management: Valuation And Accounting
Unit 9 For Inventory – Physical Location And Control Of Inventory – Planning And Replenishment Concepts –
Protecting Inventory; Value Management, Value Engineering, Value Analysis.

Patient Centric Management-Concept Of Patient Care, Patient-Centric Management, Organization Of

Hospital Departments, Roles Of Departments/Managers In Enhancing Care, Patient Counseling & Practical
Unit 10
Examples Of Patient Centric Management In Hospitals-Patient Safety And Patient Risk Management.

Quality In Patient Care Management-Defining Quality, Systems Approach Towards Quality, Towards A
Unit 11 Quality Framework, Key Theories And Concepts, Models For Quality Improvement & Variations In Practice

Patient Classification Systems And The Role Of Case Mix-Why Do We Need To Classify Patients, Types Of
Patient Classification Systems, ICD 9 (CM, PM), Case Mix Classification Systems, DRG, HBG, ARDRG, Case
Unit 12
Mix Innovations And Patient Empowering Classification Systems.

Medical Ethics & Auditory Procedures-Ethical Principles, Civic Rights, Consumer Protection Act, Patient
Complaints Powers & Procedures Of The District Forum, State And National Commission, Patient Appeals,
Autopsy, Tort Liability, Vicarious Liability, Medical Negligence, Central & State Laws, Use Of Investigational
Drugs, Introduction/Need & Procedures For Medical Audit, Audit Administration & Regulating Committees-
Unit 13 Confidentiality And Professional Secrecy, Ethics Of Trust And Ethics Of Rights – Autonomy And Informed
Consent, Under Trading Of Patient Rights – Universal Accessibility – Equity And Social Justice, Human
Dignity
Elective 5- Sales and Marketing Management

Unit No. Content

Fundamentals of Management: Study of Human Skills, Business Communication-I,
Unit1 Business Economics: Demand Analysis, Supply and Cost of production, Market
Structure and Competition.
Introduction to Business Environment: Effective Presentation Skills, Business
Unit2 Communication- II, Market Structure and Competition.
Consumer Behaviour: Marketing Management, Strategic Management, Strategic
Unit3 Evaluation & Control, Advertising and Publicity Management.
Customer Relationship Management: Entrepreneurial management, Services
Unit4 Marketing, Personal Selling and Salesmanship.
Information Technology-II: Emergence of E-commerce and M-Commerce, Digital
Unit5 Marketing, Office Automation using MS Office.
Business Ethics: Business Ethics, Ethics in Marketing and Advertising, Ethics in
Unit6 Finance & Human Resource Management.
Logistics and Supply Chain Management: Distribution Management, The Basics of
Unit7 Supply Chain Management, Procurement and Inventory Management, Logistics
Management.
Brand Management: Introduction to Branding, Brand Creation and Development,
Unit8 Dimensions of Branding, Developing International Brands.
Research Methodology in Marketing: Marketing Research Dynamics, Planning the
Unit9 Research Process, Applications and Trends in Marketing Research.
Event Marketing: Introduction to Events, Segmenting, Targeting and Positioning of
Unit10 Events and Concept of Product in Events, Concept of Pricing and Promotion in
Events, Trends and Challenges in Event Marketing
Corporate Social Responsibility: Corporate Social Responsibility (CSR), Current
Unit11 Trends in CSR.
International Marketing: Introduction to International Marketing, International
Unit12 Market Entry Strategies, Foreign Markets and Export Marketing Process, Legal and
Ethical Issues in International Marketing.
Retail Marketing: Introduction to Retailing, Store Location and Layout & Retail
Unit 13 Merchandising, International Retailing.
 Elective 6 - Finance Management

Unit No. Content

Unit 1 Introduction To International Financial Management: Domestic Vs. International Finance, International Financial Market
Integration, Currency Crisis, And Global Recession And Risks Pill Over
Unit 2 Balance Of Payments-Structure-Contents Of Current, Capital, And Reserve Accounts–Linkages And Impact On Exchange Rates,
Capital Markets,& Economy -Understanding BOP Structure Of A Country For Investment And Raising Finance
Unit 3 Foreign Exchange Markets And Exchange Rate Mathematics: Nature, Functions, Transactions, Participants, Forex Markets In
India, Forex Dealing, Foreign Exchange Regimes, Foreign Exchange Rate Determination, Factors Affecting Foreign Exchange
Unit 4 Forecasting Foreign Exchange Rate: Exchange Rate Forecasting– Purchasing Power Parity, Covered And Uncovered Interest
Rate Parity – International Fisher's Effect - Forward Rate Parity–Influence Of These Parity Relationships On Exchange Rates
Unit 5 Foreign Exchange Spot And Derivative Market: Spot And Forward Contracts- Cash And Spot Forex Trading, Forward
Contracts-Long And Short Forward Contract, Foreign Exchange Futures Contract- Contract Specification Trading At National
Stock Exchange Of India
Unit 6 Management Of Foreign Exchange Risk: Foreign Exchange Exposure: Risk, Measurement And Management: Global Firms
Foreign Exchange Exposure- Transaction, Economic And Translation Exposures, Potential Currency Exposure Impact On
Global Firms And Investor Performance
Unit 7 International Capital Markets- Sources Of International Finance- Debt And Equity Markets –International Equity
Diversification, Short-Term Vs Long-Term Finance – Export Import Finance
Unit 8 Capital Structure Of The Multinational Firm: International Capital Structure– Parent Vs Subsidiary Norms, Global Capital
Structure – Factors Affecting The Choice Of Markets And Structure. International Cost Of Capital–Calculation–Cost Of Foreign
Debt, Cost Of Foreign Equity, Use Of International CAPM
Unit 9 Capital Budgeting Of The Multinational Firm: International Capital Budgeting – Key Issues – Unique Cash Flows – Adjusted
Present Value Approach. Foreign Direct Investment – Motives – Determinants – International Portfolio Diversification
Unit 10 Working Capital Management Of The Multinational Firm: International Working Capital Management –International Cash
Management– Decentralized Vs. Centralized Cash Management– Bilateral Vs Multilateral Netting– Central Cash Pool

Unit 11 Option Contracts: American And European Currency Options, Call And Put Option, Option And Risk Management Strategies.
Introduction To Currency Swap, Foreign Exchange Risk Management Strategies Through Forward Contracts, Future Contracts,
Money Market Hedges, And Options Contracts.
Unit 12 Managing Foreign Operations: ADRs; Benefits And Costs Of ADR Holdings For Investors; Benefits And Costs Of ADR Issuance
For Corporations, External Commercial Borrowing And International Refinancing, Issues And Challenges Before Multinational
Subsidiaries
Unit 13 Multinational Cash Management: Centralized Perspective Of Cash Flow Analysis, Techniques To Optimize Cash Flow- Leading
And Lagging, Netting, Matching.
Unit 14 Country Risk Analysis- Nature Of Country Risk Assessment, Techniques To Assess Country Risk, Raters Of Country Risk,
Multinational Capital Budgeting: Problems And Issues In Foreign Investment Analysis, Techniques Of Multinational Capital
Budgeting - NPV, IRR, APV
Unit 15 International Banking: Reasons For International Banking, Types Of International Banking Offices, Challenges In International
Banking, Global Trends And Developments In International Banking
Unit 16 International Money Market: Meaning And Features Of International Money Market, Instruments In Money Market, Euro
Currency Market, Euro Credits And Forward Rate Agreements
Unit 17 Market Efficiency And Behavioral Finance: Market Efficiency, Random Walk Theory, Weak-Form Market Efficiency, Semi-
Strong Market Efficiency, Strong Market Efficiency, Tests Of Various Forms Of Efficiency
Unit 18 Investment Risk And Project Analysis: Advantages And Disadvantages Of Different Measures Of Investment Risk. Variance,
Semi-Variance, Value-At-Risk And Tail Value-At-Risk, Calculating Investment Risk And Analyzing Project
Unit 19 Option Greeks And Risk Management: Risk Management, Analyzing Option Greeks Including Delta, Gamma, Theta And Vega
Unit 20 Contemporary Issues: Lessons From Recent Crisis In Derivatives Market, Crude Oil Relationship With Foreign Exchange,
Impact Of Federal Policy Decision On Forex Valuations, Financial Technology, New Challenges In Global Financial
Management
Elective 7 - Human Resource Management

Unit No. Content

Unit 1 Measuring HR: Understand reasons for measurements, strategy-focused organization, measuring HR data
Unit 2 Business Balanced Scorecard and KPIs: Understand HR value chain, different scorecards, business balanced
scorecard
Unit 3 HR Score card: HR score board, HR value chain measurements, key elements of HR scoreboard
Unit 4 Overview of HR Metrics: Concept, objectives, evolution of HR metrics, how and why HR metrics are used
Unit 5 Designing effective metrics that matters: HR metrics design principles, approaches for designing HR metrics,
inside-out, outside-in approach, creating levels of metrics measures
Unit 6 Building HR functions metrics: Workforce planning metrics, recruitment metrics, training and development
metrics, compensation and benefits metrics, Employee relations and retention metrics
Unit 7 Building business case of HR metrics: Building a business case, describing why management needs business
cases, understand that HR is driven with business needs
Unit 8 Aligning metrics to support organizational decision making: Becoming trusted business partner, selecting
right methodology, using root cause analysis
Unit 9 Benchmarking HR metrics: Describing benchmarking, different benchmarking types, challenges
Unit 10 Impact metrics and dashboards: Scorecards to dashboards, meaning of impact metrics, best practices for
dashboard layout
Unit 11 Organizational capability to business impact: Analytics maturity model, Forces driving change, creating
competitive advantage
Unit 12 Introduction to HR Analytics: Introduction to human resource indicators, analytics, steps to implement HR
analytics, framework and models in HR Analytics
Unit 13 Statistics for HRM: Statistical analysis for HRM, graphs, tables and spreadsheets
Unit 14 HR Analytics and Strategy: HR analytics linkage to business strategy and outcomes, HR metrics, HR research
tools and techniques
Unit 15 HR Data and Decision Making: HR data and data quality, process of data Collection for HR analytics, HR
reporting and data visualization: data exploration, correlation and reporting
Unit 16 HR Analytics and Predictive Modelling: Predictive analysis-trend analysis, Ratio analysis, data and
information for HR predictive analysis, predictive analytics tools and techniques
Unit 17 Measuring HR Contribution: Developing HR scorecard, developing HR analytics unit, analytics for decision
making
Unit 18 Acquiring High-quality Talent: Business levers of talent acquisition, emerging measures of talent acquisition,
talent acquisition for predictable joining and performance, recruitment metrics
Unit 19 Talent Development and Competency Mapping: Measuring return on Investment on talent development
initiatives, Metrics for measuring talent development, competency base lining; measuring and managing
competencies
Unit 20 Talent Engagement and Retention: Business levers of employee engagement, traditional measures of
engagement, measuring attrition, predictive modelling for attrition analysis, optimizing compensation and
benefits for effective performance
Elective 8 - Logistics and Supply Chain Management

Unit No. Content

Unit 1 Introduction to logistics: Importance of logistics / SC customer service, modelling the sales service
relationship, purchasing, coordination in the supply chain
Unit 2 Technology in logistics fulfillment: Role of technology, automatic identification technology, communication
technology, automated material handling, warehouse simulation, information
Unit 3 Physical distribution and logistics: Transportation services election, service choices and their
characteristics, single-service choices, inter-modal services, agencies and small shipment services, company-
controlled transportation, international transportation, rate Profiles and private carrier
Unit 4 Logistics outsourcing: Catalysts for outsourcing trends, benefits of logistics outsourcing, third party logistics,
fourth party logistics, selection of service provider, value added services, logistics service contract
Unit 5 Inventory management decisions: Appraisal of inventories, types of inventories, classifying inventory
management problems, inventory objectives, basic model of pull inventory control, pipeline inventories
Unit 6 Dispatch and routing decisions and models: Vehicle routing, vehicle routing and scheduling, freight
consolidation
Unit 7 Reverse logistics: Meaning of reverse logistics, scope of reverse logistics, system design considerations,
reverse logistics as competitive tool
Unit 8 Packaging: Perspectives, damage protection, material handling efficiency/utility Material
Handling systems and decisions, material handling considerations, order picking operations, virtual
warehousing
Unit 9 Logistics Performance measurement: What is performance measurement, performance measurement
system objectives, logistics performance levels
Unit 10 Logistics performance audit and control: Logistics audits, logistics performance control, control process
framework, control system details, control in practice, control information, measurement and interpretation,
corrective action, a supply chain operations reference (SCOR) model
Unit 11 Customer services: Customer service elements, relative importance of service elements Service effect on
sales, determining optimum service levels, service variability, service as a constraint
Unit 12 Order processing and information system: Define order processing, factors affecting order-processing time,
logistic information system, vendor managed inventory.
Unit 13 Transport decisions: Transport service selection, vehicle routing, scheduling, freight consolidation
Unit 14 Forecasting supply chain requirements: Nature of forecasting, useful techniques for logisticians,
collaborative forecasting
Unit 15 Network planning process: Network configurations, data for network planning, tools for analysis
Unit 16 Location decisions: Classification of location problems, single facility location, warehouse location
Unit 17 Supply chain organization: Organizing logistics, organizational choices, organizational positioning,
organizational orientation
Unit 18 Material handling system: Storage system function, storage alternatives, material handling considerations.
Unit 19 Warehousing: Virtual ware housing, public ware housing, manual warehousing, leased warehousing, private
warehousing
Unit 20 Documentation: Bill of lading, freight bill, freight claims, international transportation documentations