SVKM’s NMIMS

Mukesh Patel School of Technology Management and Engineering

Technology Management Department (A.Y. 2024-25)

Program : MBA Tech Semester: IX / X

Course : Data Visualization for Business Decisions Code : 703TM0E008
Teaching Scheme Evaluation Scheme
Internal Continuous Term End
Lecture Practical Tutorial
(Hours per (Hours per (Hours Credit Assessment (ICA) Examinations (TEE)
week) week) per week) (Marks - 50) (Marks- --)
2 0 0 2 Marks Scaled to 50 ---

Prerequisite: Basic Computer Knowledge

Course Objectives
 To provide hands-on exposure to the latest and most powerful tool of Business Visualization
 To provide lucid, illustrated, step-by-step instructions, leading towards business case solution,
using visualization Software
 To learn formulating the business objective, managing data and perform analyses for achieving
different business goals.
Course Outcomes
After completion of the course, the student will be able to -
1. Identify business situations where use of visualization can become a powerful differentiator
2. Understand and appreciate both common and advanced techniques in visualization
3. Design, develop, and evaluate effective visualizations and dashboards, using various tools.
Detailed Syllabus
Unit Description Duration
Storytelling with data
the importance of context,
choosing an effective visual
1. clutter is your enemy! 3
focus your audience’s attention
Understanding the elements of a good story: characters, conflict, resolution
Identifying and framing the story within data
Practical exercise: crafting a narrative from a dataset
Introduction to Data Visualization and Power BI : Introduction to Power BI
Desktop, Advantages of Power BI, Getting started with Power BI, Uploading
2. 2
data to Power BI, Introducing natural language queries, Introducing Quick
Insights, Introducing Visual Interactions

Data Preparation in Power BI : Importing Data from Various Sources: Excel,

3. CSV, SQL Server, etc. 2
Data Transformation: Cleaning, Shaping, and Merging Data
Working with Relationships between Data Tables
Basic Visualization Techniques :Creating Basic Visualizations: Bar Charts,
4. Line Charts, Pie Charts, etc. 3
Formatting Visualizations for Clarity and Effectiveness
 SVKM’s NMIMS
Mukesh Patel School of Technology Management and Engineering
Technology Management Department (A.Y. 2024-25)

Using Filters and Slicers for Data Analysis

Advanced Chart Types: Waterfall Charts, Treemaps, Funnel Charts, etc.

5. Drill-down and Drill-through Techniques for In-depth Analysis 3
Custom Visuals: Installing and Implementing Third-Party Visualizations
Creating Interactive Dashboards: Designing Interactive Dashboards:
6. Layout, Navigation, and Interaction 3
Adding Interactivity with Buttons, Dropdowns, and Bookmarks
Incorporating Key Performance Indicators (KPIs) into Dashboards
Data Modeling and DAX Functions:
7. Introduction to Data Modeling: Star Schema, Snowflake Schema 3
Introduction to DAX (Data Analysis Expressions) Functions
Calculated Columns, Measures, and Calculated Tables in Power BI
Advanced Data Analysis with Power BI
8. Time Intelligence Functions: Year-to-Date, Quarter-to-Date, etc. 3
Ranking and Percentile Analysis using DAX Functions
Scenario Analysis and What-If Analysis using Parameters
Sharing and Collaboration with Power BI:
9. Publishing Reports to Power BI Service 3
Sharing Reports and Dashboards with Colleagues and Stakeholders
Setting up Row-level Security and Managing Permissions
Data Visualization Best Practices :
10. Design Principles for Effective Data Visualization 2
Using Color, Typography, and Layout for Clear Communication
Avoiding Common Pitfalls in Data Visualization
Real-world Case Studies and Project Presentation
Analyzing Real-world Business Scenarios using Power BI
11. Group Project: Designing a Business Dashboard for a Specific Industry or 3
Company
Presentation of Group Projects and Peer Feedback
Total 30
Text Book
1. Greg Deckler & Brett Powell, Mastering Microsoft Power BI, 2nd Edition, Packt Publishing,
2022.
Reference Books
1. Clark, D., Beginning Power BI: A Practical Guide to Self-Service Data Analytics with Excel 2016
and Power BI Desktop, Apress, 2016.
2. Powell, B., Power BI Cookbook: Creating Business Intelligence Solutions of Analytical Data Models,
Reports, and Dashboards, Packt Publishing, 2018.

_______________________
Signature
(Head of the Department)