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DDC Mid Term

The document outlines a mid-term assignment for a brand logo focused on a gifting company that offers personalized gifts accompanied by handwritten letters. It details the tangible and intangible attributes of the company and logo, emphasizing emotional connections and uniqueness. The final logo concept incorporates the brand's initials and uses a purple color palette to symbolize creativity and personal connections.

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bansodesanchi2604
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4 views13 pages

DDC Mid Term

The document outlines a mid-term assignment for a brand logo focused on a gifting company that offers personalized gifts accompanied by handwritten letters. It details the tangible and intangible attributes of the company and logo, emphasizing emotional connections and uniqueness. The final logo concept incorporates the brand's initials and uses a purple color palette to symbolize creativity and personal connections.

Uploaded by

bansodesanchi2604
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DIGITAL DESIGN AND

COMMUNICATION

MID-TERM ASSIGNMENT
BRAND LOGO
SANCHI BANSODE
BD/24/816
CONCEPT NOTE
We send gifts to our loved ones on their
birthdays, anniversaries, or any other important
occasions. people usually send flowers but they
can stay upto some days, materialistic gifts stays
upto months or some few years but we want
something unique which stays with them forever
and are close to their hearts.

01
ABOUT BRAND
This is a Gifting company logo. A company
which delivers your personalized gifts to
your dearest persons, your loved ones. The
unique character of our company is that we
will provide personalized handwritten letters,
poems or quotes with your gifts. This
written notes will always stays in their
hearts for forever.
02
TANGIBLE ATTRIBUTES INTANGIBLE ATTRIBUTES
OF COMPANY OF COMPANY

-High-quality stationery -Personal touch


-Elegant packaging -Emotional connection
-Beautiful penmanship -Thoughtfulness and care
-Exclusivity and uniqueness
-Branding materials
-Nostalgia
-Sample handwritten notes -Customer service

03
TANGIBLE ATTRIBUTES INTANGIBLE ATTRIBUTES
OF LOGO OF LOGO

-Font choice -Authenticity


-Personal touch
-Graphic elements
-Thoughtfulness
-Color palette -Emotional connection
-Logo shape -Trust and reliability
-Brand story

04
EXPLORATION AND IDEATION
01 03

02 04

05
EXPLORATION OF LOGO
02

03
01

06
FINAL LOGO

07
CONCEPT OF LOGO

In my logo i have used the initial letters of my


brand name and came up with a shape and for
depicting sender and recipient i have used
triangles in gradients on both ends. To show
the connection between them i have used a
white line path to join both the triangles.

08
COLOR PALETTE

The color palette use here


is the shades of purple
color. I have chosen these
color because this color
associates with royalty,
creativity and imagination,
personal connections.
-Highlighting color
09
MOCK UP

10
MOCK UP

11
THANK YOU

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