Work Guide To Create A Radio Program
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ScribdTranslationsWork Guide To Create A Radio Program
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ScribdTranslationsWORK GUIDE FOR PROPOSING A RADIO PROGRAM
Do you want to make a radio program on a station in the city?
So do not leave the quality of the program or the tuning to chance. Make sure to take care of all the details.
to ensure the audience, for there is no worse punishment or disappointment than working 'for nobody'.
Task 1: Answer the following questions with the highest quality and accuracy possible. If it were
It is convenient to add new items, incorporate them.
1) Program Title
2) Duration of each broadcast. Why?
3) Schedule and days of broadcast. Why
4) Frequency. Why?
5) Personnel necessary for its broadcast (hosts, producer, assistants, journalistic team,
screenwriters, music composers, etc.
Estimated budget for its launch (includes the cost of the space, the salaries of the staff)
and the required supplies
7) What audience is it aimed at? (specify some characteristics)
What is the objective of the program?
Do you know the audience you intend to reach?
10) Do you think that audience needs your program? Why?
What will be the main content of your program?
12) Prepare a draft of the 'zero' program or pilot. Distribute the sections and indicate their times.
duration, indicate what type of music you would incorporate, and organize the blocks according to the shifts
commercials, etc.
13) What format will be used? (magazine, musical program, radio drama, interviews, report, etc.)
14) How will you seek feedback from the listeners to know if it was heard and understood?
Which station do you want to do your program on?
Prompt 2: Various factors will likely condition your final response to this.
question. Keep in mind that not all radios target the same audience, the
audience segmentation by their economic levels or by their particular interests defines
the universe of media. You will find other clues in this questionnaire:
Chosen radio station
2) Justify the reasons that determined the choice
3) Characterize the type of dominant audience in that radio station. What is your basis for this?
that characterization?
year_of_foundation
time, most significant programs, etc.
5) Indicate data about the current situation of the broadcaster: corporate composition, audience level,
most listened programs, dominant profile of their audience, characterization of the programming
what is now in the air, etc.
6) Account of an experience on the ground: This item refers to reporting your experience
on the radio itself. As a chronicle, recount the different instances they went through.
until finding the relevant interlocutor when offering a program. Remember that your objective
is to find a space to incorporate your project into the programming of that station, and
that's why always keep in mind that gathering information will be useful for
form your own database.
Also, familiarize yourself with the marketing criteria that the broadcaster has, the pricing list.
advertising, the contractual forms proposed to those who offer programs, requirements that
They request and elements that the medium offers to the programs that are aired.