POSTER
DESIGNING
Simple & Effective Marketing Designs on
By:
Wajiha Iqbal
“Beauty lies in the eyes of the beholder”
WHY IS DESIGNING IS AN
ESSENTIAL SKILL?
Design = Communication, not decoration
First impression → Design before text
Attracts attention
Industries
Entertainment
Books
SOFTWARES
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Photo editing and creative design projects.
visuals
User friendly tool drag,
For logos and
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illustrations
ID card pictures editing passport
Tip: Canva Apps can do somewhat similar tasks for you as the
Photoshop
DANCE o
DESIGN
FUNDAMENTALS
1. Layout & Structure 3. Color & Visibility 5.Balance
2. Typorgraphy 4. Visual Elements
DESIGN
FUNDAMENTALS
1. Layout & Structure
The arrangement of elements to
create order and flow.
1. Layout & Structure
DESIGN
FUNDAMENTALS The arrangement of elements to create
order and flow.
Layout & Structure Typorgraphy
Colour Theme
Alignments
Balance
Icons use
Text Visibility
Use of shadows
DESIGN 1. Layout & Structure
FUNDAMENTALS
4. Visual Elements
2. Typorgraphy
5.Balance
3. Color & Visibility
DESIGN
1. Layout & Structure
FUNDAMENTALS
2. Typorgraphy 4. Visual Elements
3. Color & Visibility 5.Balance
1. Layout & Structure
DESIGN
FUNDAMENTALS The arrangement of elements to create
order and flow.
1. Grids
2. Spacing
3. Hierarchy
4. Alignment
1. Layout & Structure
DESIGN
FUNDAMENTALS
1. Grids
maintain alignment
& order
1. Layout & Structure
DESIGN
FUNDAMENTALS Designs which are not related to each other should
be grouped sepearately that eyes are able to easily
differenciate
2. Spacing
Empty areas that
prevent clutter and
give breathing room.
What are
Posters
A Comprehensive
Beginner's Guide
2. Spacing
What are
Posters
A Comprehensive
Beginner's Guide
What are
2. Spacing
Posters
A Comprehensive
Beginner's Guide
1. Layout & Structure
DESIGN
FUNDAMENTALS
3. Alignment
Positioning elements (left,
right, center) to create
consistency.
Even arragment in a grid
3. Alignment
1. Layout & Structure
DESIGN
FUNDAMENTALS
4. Hierarchy DESIGN
Using size, position, and emphasis to show
importance.
FUNDAMENTALS
Example: Headlines > Subheadings > Body text.
Visual Heirarchy
Viewers can
automatically navigate
through the screen to
Text are Bold or Eye find whats important
Catchy to show
imortance
Where to Begin
Where to end
4. Hierarchy Observe where your eyes move first?
EMPIRE
DONNA KYRIE MARGARITA SHAWN
Daily Quote
BREAKING SPECIAL STROUPE PETRAKIS PEREZ GARCIA
NEWS EDITION
YOU GOT THIS!
KEEP BELIEVING IN YOURSELF
EMBRACE EVERY EVERY STEP
JOURNEY AHEAD, FORWARD IS A
TRUST IN YOUR VICTORY, TRUST
INNER STRENGTH. THE PROCESS.
Unlock the doors of Your journey is truly
possibility with the key special, and every
of self-belief. Embrace challenge helps you
your inner strength and grow. Trust that as your
trust in your abilities to journey continues, it can
conquer challenges that profoundly change your
come your way. With life. Be brave, keep
self-belief as your going, and find amazing
guiding light, you have things in the everyday
the power to unlock steps of your journey.
OF SHADOWS
doors leading to growth, Embrace each moment
success, and fulfillment. with an open heart and a
Believe in yourself, for curious mind. Every tiny
you hold the key to a step you take forward is
future filled with endless meaningful progress on
possibilities. your journey to success.
Trust the process and celebrate small victories that pave the way to your dreams. You've got the strength
to turn aspirations into reality; your journey is a canvas awaiting your unique brushstroke. Embrace the
COMING SOON ON APRIL
adventure, face uncertainties with a fearless heart, and remember: You got this! Believe in the incredible
potential within you, and watch your story unfold into a masterpiece of success and self-discovery. EXECUTIVE PRODUCERS: LARS PEETERS AND KIM CHUN HEI
SCREENPLAY BY ALEX TURNER AND SEBASTIAN BENNETT
CINEMATOGRAPHY BY CHIDI EZE AND HEIBAILEY DUPONT
YOU GOT THIS! YOU GOT THIS! YOU GOT THIS!
EDITED BY ALFREDO TORRES
Observe where your eyes move first?
4. Hierarchy
YOU GOT THIS!
DESIGN
FUNDAMENTALS
2. Typography
The style and arrangement of text for
readability and tone.
2. Typography
DESIGN
FUNDAMENTALS The style and arrangement of text for
readability and tone.
Designs are too craetive with
this typogarphy
You find these things on intrent,
art persepctive
Simple marketing
and posters, don't
really need this
2. Typography
DESIGN
FUNDAMENTALS The style and arrangement of text for
readability and tone.
1. Serif = formal/traditional
2. Sans = modern/clean
3. Display = expressive display
2. Typorgraphy
DESIGN
FUNDAMENTALS The style and arrangement of text for
readability and tone.
1. Serif = formal/traditional
2. Typorgraphy
DESIGN
FUNDAMENTALS The style and arrangement of text for
readability and tone.
2. Sans = modern/clean
roboto
google sans
product sans
2. Typorgraphy
DESIGN
FUNDAMENTALS The style and arrangement of text for
readability and tone.
3. Display = expressive
DESIGN
FUNDAMENTALS
3. Color & Visibility
Use of color to set mood, ensure
clarity, and highlight focus.
DESIGN 3. Color & Visibility
FUNDAMENTALS Use of color to set mood, ensure clarity,
and highlight focus.
1. Contrast
2. Palette consistency
3. Color psychology
Hospiatals
AKU webiste green logo and green
Modern hospital insta page
consistency is the key
1. Contrast For Solid Colours
Text visibility Text visibility
Text visibility Text visibility
Text visibility Text visibility
1. Contrast For Gradient
Dark on Dark Light on dark
Text visibility Text visibility
Text visibility Text visibility
Text visibility Text visibility
1. Contrast For Gradient
Dark on Dark Light on dark
Text visibility Text visibility
Text visibility Text visibility
Text visibility Text visibility
1. Contrast
Alternative
Use Text effects
1. Contrast
Low contrast High Contrast
Yellow conveys optimism. The color is associated with
playfulness and happiness. Moreover, it is a color that is
easiest to spot from a distance at night. It’s no surprise
2. Palette consistency that McDonald’s made a strategic choice with its yellow
arches. McDonald’s also uses red, a stimulating color
that increases the heart rate, and as a result, the
consumer’s appetite.
use coolers to create your brand theme
Canva color Palette
Create your own
https://www.ubldigital.com
2. Palette consistency Color Palette Types
Monochromatic
2. Palette consistency Color Palette Types
Analogous
2. Palette consistency Color Palette Types
Complemetary
3. Color psychology
Color Industries Meaning Examples
Trust, security,
Blue Finance, Tech PayPal, IBM, Facebook
stability
Food, Sports, Appetite, urgency, Coca-Cola, KFC,
Red
Entertainment excitement Netflix
Healthcare, Growth, healing, Whole Foods, Land
Green
Environment, Wellness freshness Rover, Starbucks
Power, elegance,
Black Luxury, Fashion, Tech Chanel, Rolex, Apple
sophistication
Happiness, McDonald’s, LEGO,
Yellow Food, Travel, Kids
playfulness, energy Snapchat
DESIGN
FUNDAMENTALS
4. Visual Elements
Supporting graphics that add depth and
quick meaning.
60% 30% 10%
60 30 10 RULE
60% 30% 10%
60 30 10 RULE
60% 30% 10%
60 30 10 RULE
60% 30% 10%
DESIGN
FUNDAMENTALS
4. Visual Elements
Supporting graphics that add depth and
quick meaning.
DESIGN
4. Visual Elements
FUNDAMENTALS Supporting graphics that add depth and
quick meaning.
1. Use of icons 60% 15% 15% 10%
2. Use of shadows
3. Style consistency
DESIGN
4. Visual Elements
FUNDAMENTALS Supporting graphics that add depth and
quick meaning.
1. Use of icons
2. Use of shadows
3. Style consistency
DESIGN
4. Visual Elements
FUNDAMENTALS Supporting graphics that add depth and
quick meaning.
1. Use of icons
3D icons
line icons
Flat icons
Filled icons
DESIGN
4. Visual Elements
FUNDAMENTALS Supporting graphics that add depth and
quick meaning.
1. Use of icons
flaticon.com
SVG repo
DESIGN
4. Visual Elements
FUNDAMENTALS Supporting graphics that add depth and
quick meaning.
2. Use of shadows
Drop Shadows
Inner Shadows
Long Shadows
3. Style consistency
3. Style consistency
Flat illustrations 3D illustrations Watercolour illustrations Line art illustrations
DESIGN
FUNDAMENTALS
5. Balance
The distribution of elements to create
visual comfort.
Your eyes wants to see perfection and does not like mistakes
Everything is aligned
Balance with shapes and elements
5. Balance
DESIGN
FUNDAMENTALS The distribution of elements to create
visual comfort.
1. Symmetry vs Assemetry
2. White Space
“Simplicity works more effectively”
Why it feels Unbalanced?
Weight Distribution Left side = too much text, very dense.
Crowded
Hierarchy Clash
No clear focal anchor point , eyes keep jumping.
Illustration dominates attention
Imbalance between message (text-heavy) and visuals (one big character).
2. White Space
OF DIAGNOSTIC TEST OF DIAGNOSTIC TEST
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Thomas
1 2 3
Thomas
Thomas Thomas
Thomas
Thomas
Awarded with Awarded with
Scholarship
Scholarship
