Assignment # 5
1. What is Boston consulting group matrix (bcg Matrix)? Define and show image.
- is a strategic planning tool used by businesses to evaluate their product portfolio based on
two key dimensions: market share and market growth rate. Developed by the Boston
Consulting Group in the 1970s, this matrix helps companies prioritize their various
business units or products by categorizing them into four distinct quadrants, each
representing a different strategic position.
2. What is General electric model McKinsey Matrix? Define and show image
- is a strategic planning tool designed to help businesses assess and prioritize their various
business units or product lines. Developed in the 1970s by General Electric in
collaboration with McKinsey & Company, this matrix provides a systematic approach for
multi-business corporations to allocate resources effectively among their different units
based on two key dimensions: industry attractiveness and competitive strength.
3. What is market attractiveness?
- refers to the overall potential of a market to provide profitable opportunities for
businesses.
4. What is competitive strength?
- assesses a business unit's position relative to its competitors within a specific market.
5. What is global strategy? Define and show image
- refers to a comprehensive plan that a company develops to operate and compete in
international markets.
References:
https://corporatefinanceinstitute.com/resources/management/boston-consulting-group-bcg-matrix
/
https://www.cascade.app/blog/ge-matrix
https://creately.com/guides/ge-matrix-guide/
https://opentext.wsu.edu/cpim/chapter/6-1-measuring-market-attractiveness/
https://www.slideteam.net/market-attractiveness-and-competitive-strength-matrix.html
https://www.google.com/url?sa=i&url=https%3A%2F%2Fphrase.com%2Fblog%2Fposts%2Fglo
bal-strategy%2F&psig=AOvVaw3ws-VXi-VwSmJ5NAdO6tfA&ust=1742956154366000&sourc
e=images&cd=vfe&opi=89978449&ved=0CBcQjhxqFwoTCLjg2LOepIwDFQAAAAAdAAAA
ABAE
