BUSINESS STUDIES
Product: HydraBelle (Skincare Range)
1. Why have I selected this product?
Page 5: Why Have I Selected This Product? (Full Page)
In the modern era, skincare is no longer considered a luxury—it has become a
necessity. With rising pollution levels, increased screen time, and changes in
dietary habits, people are facing more skin issues than ever before. From dryness
and dullness to acne and premature ageing, skincare concerns cut across all age
groups and genders.
I chose HydraBelle as my product because it represents a balance between nature and
science. “Hydra” refers to hydration, a core skin need, and “Belle” means beautiful
in French. This brand is designed for today's youth who want effective, clean, and
affordable skincare options. Unlike existing brands that are either too costly or
full of chemicals, HydraBelle bridges the gap by offering natural ingredients,
cruelty-free practices, and dermatologist-tested safety at a reasonable price.
This project gave me a chance to explore how products are launched, how competitors
function, and how crucial branding and pricing are in a competitive market. The
skincare industry also fascinates me because of its emotional impact—confidence,
self-care, and well-being are all tied to skin health.
2. Five competitive brands that exist in the market
⁃ Quench Botanics:
⁃ A Korean skincare-inspired brand designed for Indian skin types. It
combines exotic ingredients like ginseng and cherry blossom with modern Korean
technology.
⁃ Hyphen:
⁃ A newer brand backed by actress Kriti Sanon. It focuses on minimalist
packaging, clinical formulas, and social media engagement.
⁃ Minimalist:
⁃ Known for its clear labeling and high-performing ingredients like
niacinamide and salicylic acid. It’s ideal for those who want science-backed, no-
frills skincare.
⁃ Dot & Key:
⁃ A youth-focused brand with vibrant packaging and unique products like
sleeping masks and fruity serums. It appeals to Gen Z buyers with its fun, natural
aesthetic.
⁃ Aqualogica:
⁃ Specializes in hydration using water-based formulas. Their USP is their
patented “Water Lock Technology”, which ensures moisture retention up to 72 hours.
⁃ (Add logos and a short note on how these differ from HydraBelle.)
3. What permissions and licenses are required to make
⁃ Page 7: Licenses Required (More Content + Logo Drawings)
⁃ To launch a skincare product in India, the following licenses are
essential:
⁃ Drug and Cosmetics License (CDSCO):
⁃ Issued by the Central Drugs Standard Control Organization. Ensures the
product is safe for use and meets health regulations.
⁃ Goods and Services Tax (GST) Registration:
⁃ Required for invoicing and taxation purposes. Enables the business to
charge GST on products sold.
⁃ Trademark Registration:
⁃ Protects the brand name “HydraBelle,” logo, and tagline from being
copied by competitors.
⁃ FSSAI License
⁃ Although primarily for food, this is a luxury—it has become a
necessity. With rising pollution levels, increased screen time, and changes in
dietary habits, people are facing more skin issues than ever before. From dryness
and dullness to acne and premature aging, skincare concerns cut across all age
groups and genders.
⁃ Local Manufacturing License:
⁃ Needed if production happens in a physical facility or third-party lab.
Issued by municipal corporations or local government bodies.
⁃
⁃ (Draw logos of CDSCO, GST, FSSAI, Trademark India, and local
governance.)
⁃
4. What are your competitors’ Unique Selling Propositions (U.S.P.)?
⁃ Quench: K-Beauty Inspired Botanicals for Indian Skin
Combines Korean beauty philosophies with natural Indian-friendly botanicals like
cherry blossom, cica, and lotus root.
Cute, K-beauty aesthetic packaging and sensorial formulas.
Focus on hydration, glow, and gentle exfoliation.Cruelty-free, sulfate and paraben-
free.
⁃ Hyphen: USP: Dermatologist-Formulated with Science + Simplicity
Founded by actress kriti sanon co-created with dermatologists.Focuses on minimal
ingredients with maximal results.Hero ingredients are clinically proven, with each
product targeting a specific skin concern (like pigmentation, acne, dullness).
Vegan, cruelty-free, and no fragrance or harsh chemicals.Clean, gender-neutral
branding.
⁃ Minimalist: Transparent, Evidence-Based Skincare
Ingredients are clearly listed with concentrations, inspired by The Ordinary.
Strong focus on active ingredients like Niacinamide, Salicylic Acid, Retinoids.
No marketing fluff, only clinical formulations that show results.
Products are fragrance-free, colorant-free, and suit Indian skin types.Excellent
for budget-friendly, science-led routines.
⁃ Dot & Key: Fun, Functional Skincare with Active Botanicals
Offers dermatologically tested products in vibrant, pastel-colored packaging.
Targets Indian skin concerns like pigmentation, dark circles, acne, and dullness.
Uses botanical actives + modern ingredients (like Vitamin C, AHA,
Ceramides).Product variety spans skincare, lip care, body care, and sunscreens.
Great for millennials and Gen Z seeking results with a sensorial, pampering feel.
⁃ Aqualogica: Hydration-Powered by Water Science + Fruits
Uses a Water Lock Technology for deep hydration.
Merges Indian climate needs with hydration-focused skincare.
Combines clinically active ingredients (like Hyaluronic Acid, Niacinamide) with
superfruits (like coconut water, papaya).
Focuses on glow, hydration, and dewy finish.
Ideal for young, urban consumers in humid climates.
“HydraBelle combines the hydration science of Aqualogica with the clean ingredient
ethics of Minimalist, providing both effectiveness and sustainability.”
5. Does your product have any range? Give details.
Yes, HydraBelle offers a complete skincare range:
• Glow Restore Serum:
• Lightweight formula with Vitamin C, Aloe Vera, and probiotics to
brighten and hydrate dull skin.
• Deep Hydrate Cream:
• An overnight cream enriched with Hyaluronic Acid and Shea Butter that
deeply moisturizes and softens dry skin.
• Fresh Foam Cleanser:
• Non-stripping, gentle foaming face wash with tea tree oil and salicylic
acid—ideal for daily use.
• SunShield Moisturizer SPF 50:
• Dual-purpose product combining broad-spectrum sun protection with
lightweight moisturization.
Each product is designed to hydrate, nourish, and protect the skin naturally.
Our skincare line uses 100% natural actives and probiotic infusion technology to
hydrate, heal, and enhance the skin's natural glow. It’s not just skincare, it’s
skin nourishment.
6. What is the name of your product?
HydraBelle = Hydra (hydration) + Belle (beauty in French)
🔹 Hydra: Represents moisture, water-retention, and skin health
🔹 Belle: Aesthetic beauty, elegance, and confidence
Together, they reflect the core philosophy:
“Hydration meets Beauty — Skincare for the Soul and Skin.”
7. Enlist its features.
⁃ Suitable for all skin types, especially dry and sensitive skin.
⁃ Eco-friendly, recyclable packaging.
⁃ 📍Core Features of HydraBelle Products:
⁃ 🌿 Natural Ingredients: Aloe Vera, Hyaluronic Acid, Tea Tree Oil
⁃ 🧬 Probiotic Infusion: Balances skin's microbiome for healthy skin
barrier.
⁃ 🧪 Dermatologist-Tested: Safe for sensitive and acne-prone skin.
⁃ 🐰 Cruelty-Free: Not tested on animals.
⁃ 💧 Long-Lasting Hydration: 12–24 hours moisture lock.
⁃ ♻️ Eco-Friendly Packaging: Made from recyclable materials ,cruelty-
free, and vegan-friendly.
⁃ 🔬 No Parabens/Sulfates: Gentle formulations without harsh chemicals.
8. Draw the label of your product.
Front Label:
⁃ Brand: HydraBelle
⁃ Product: Glow Restore Serum
⁃ Key Ingredients: Aloe Vera, Vitamin C, Probiotics
⁃ Volume: 50 ml
⁃ Tagline: “Beauty in Every Drop”
⁃ Cruelty-Free , Paraben Free ,Dermatologically Tested.
Back Label:
⁃ Directions for use
⁃ Ingredients
⁃ Manufacturing & Expiry Date
⁃ MRP
⁃ Contact Details
9. Draw a logo for your product.
10. Draft a tag line.
“Beauty in Every Drop”
Water droplet = hydration
Flower = natural beauty
🔖 Tip: You can write a short explanation:
“The logo symbolizes the union of purity (water) and beauty (flower), which
reflects the brand's philosophy of hydrated, radiant skin.”
11. What is the selling price of your competitor’s product?
12. Marketing Strategy for HydraBelle
HydraBelle will follow a 4P marketing strategy (Product, Price, Place, Promotion):
• Product:
🧴 Product Strategy
1. HydraBelle focuses on delivering skincare solutions that are effective,
ethical, and appealing to young, conscious consumers.
1. Wide Product Range:Includes Glow Restore Serum, Fresh Foam Cleanser,
Deep Hydrate Cream, and SunShield SPF 50 Moisturizer.
2. Safe & Ethical Formulations:All products are vegan, dermatologically
tested, and free of parabens, sulfates, and harmful chemicals.
3. Targeted for Gen Z and Millennials:Lightweight, non-sticky formulas
that suit fast-paced urban lifestyles and are designed to work across Indian skin
types.
4. Eco-Aesthetic Packaging:Travel-friendly, pastel-colored, and recyclable
packaging supports the brand’s eco-conscious identity.
• Price:
1. 💸 Price Strategy
2. HydraBelle uses penetration pricing to attract first-time users and
build brand loyalty.
3. Affordable Premium Range:Prices start from ₹349 to ₹499, offering high-
quality skincare at accessible price points.
4. Introductory Offers:Discounts during the launch phase to encourage
trials (e.g., ₹100 off on combos).
5. Bundle & Festive Packs:Combo offers (e.g., Serum + Cream) and seasonal
discount kits to increase volume sales and promote gifting.
• Place:
Place (Distribution) Strategy
1. HydraBelle adopts an omnichannel distribution model:
2. Online Channels:Available on major platforms like Nykaa, Amazon,
Flipkart, and the official HydraBelle website with doorstep delivery.
3. Offline Presence:Tied up with select pharmacies and beauty retailers in
metro cities (Delhi, Mumbai, Bengaluru) for greater reach and visibility.
• Promotion:
1. Promotion Strategy
2. HydraBelle’s promotion plan combines digital engagement with value-
driven branding:
3. Influencer Marketing & Reels:Collaborations with skincare bloggers and
content creators on Instagram and YouTube (e.g., "Get Ready With Me" videos).
4. Unboxing & Trial Campaigns:Send free PR packages to micro-influencers
and dermatologists to increase buzz and trust.
5. Socially Responsible Branding:Run campaigns like #GlowWithBelle or
#HydraGreen (tree planted per order) to engage eco-conscious youth. Available
online via Nykaa, Amazon, Flipkart, and HydraBelle’s own website.
6. Distributed through select beauty and pharmacy retailers in urban
areas.
Strengths
1. Natural & Skin-Friendly Ingredients
Our product uses aloe vera, vitamin C, and probiotics—safe, gentle, and effective
for Indian skin types.
2. Cruelty-Free and Dermatologically Tested
Builds trust among conscious consumers who care about animal welfare and product
safety.
3. Attractive Packaging with Pastel Aesthetic
Eye-catching and Instagram-worthy design that appeals to the youth.
4. Focused on Indian Skin Needs
Specially formulated to tackle pollution, tanning, and humidity-related skin issue
• Weaknesses
🔴 W – Weaknesses of HydraBelle
1. Every startup faces challenges in its early stages:
2. New Brand in a Crowded Market:Competes with established names like
Mamaearth, L’Oréal, and Minimalist.
3. Limited Distribution :Available only online and in select cities
initially.
4. No Strong Brand Loyalty Yet:Consumers may hesitate to switch from
known brands.
5. Small Marketing Budget:Limited funds for large ad campaigns or
celebrity endorsements. Natural, hydrating ingredients with dermatological support.
• Opportunities
1. Growing Demand for Clean and Sustainable Skincare
Indian consumers are increasingly choosing eco-friendly, chemical-free products
that are safe for both skin and the environment.
2. Social Media Trends Boosting Skincare Awareness
Platforms like Instagram, YouTube, and Pinterest are educating users about skincare
routines, ingredients, and benefits—driving product interest.
3. Rising Influence of Beauty Bloggers and Digital Creators
Reviews and tutorials by influencers create trust and boost brand visibility,
especially among Gen Z and millennials.
4. Increasing Skin Concerns due to Climate, Stress, and Pollution
Issues like acne, dullness, pigmentation, and sensitivity are more common,
increasing the demand for targeted skincare solutions.
• Threats
1. Entry of Global Skincare Giants into Indian Market
Brands like The Ordinary, Paula’s Choice, and CeraVe are expanding into India,
intensifying competition.
2. Changing Consumer Preferences and Fast-Paced Trend Cycles
What’s popular today may be outdated tomorrow; brands must constantly innovate to
stay relevant.
3. Copycat Products or Fake Alternatives in the Market
Counterfeit goods affect brand trust and can be harmful to consumers, damaging
overall industry reputation.
4. Price Wars and Discount-Heavy Competitors like Mamaearth & Minimalist
Aggressive pricing strategies make it hard for smaller or premium brands to
maintain profitability.
Let me know if you’d like a matching SWOT analysis chart or visuals for your
project!
