Unit 1:

Language and
Communication
Purposive Communication
Unit 1: Lesson Outline
1.The Nature of Language
2.Types of Communication
3.Communication,
Processes, Principles,
and Ethics
 Lesson 1:
The Nature
of Language
(Pages 2 - 5)
Intended Learning Outcomes:
By the end of the lesson, the students are
expected to:
1.Identify and explain at least three key
concepts in language and
communication; and
2.Share one’s personal experience related
to language and communication
through a short language biography.
 If you could
instantly learn
any language,
which one
would it be and
why?
 What is
Language?
 LANGUAGE SECOND LANGUAGE
ACQUISITION LANGUAGE CHANGE
LEARNING

THEORIES: THEORIES: THEORIES:

Behaviorist Theory (B.F. Krashen’s Monitor Model Functional Theory
Skinner) (Stephen Krashen) Lexical Diffusion Theory
Nativist Theory (Noam Cognitive Theory (Piaget, Wave Theory (Johannes
Chomsky) Anderson) Schmidt)
Interactionist Theory Sociocultural Theory
(Vygotsky, Bruner) (Vygotsky)
Comprehension Questions:
1.What is the difference between
language acquisition and
language learning?
2.What is the difference between
first language and second
language?
3.What happens after a language
comes into contact with another?
 Lesson 2:
Types of
Communication
(Pages 13- 24)
Intended Learning Outcomes:
By the end of the lesson, the students are
expected to:
1.Differentiate the types of
communication in relation to
communication mode, context, and
purpose and style; and
2.Share the advantages and
disadvantages of the different
communication types in various
communication settings.
 Let’s Play,
Agree or Disagree!
 It’s okay to
break up with
someone over
text.
 Apologizing
through chat is just
as sincere as
apologizing in
person.
 It's easier to
express your true
feelings online than
face-to-face.
 How you say
something is more
important than
what you say.
You should always
adjust your
communication
style depending on
who you're talking
to.
Thanks for playing!
Types of Communication
MODE CONTEXT PURPOSE
AND STYLE
Verbal Intrapersonal Formal
Nonverbal Interpersonal Informal
Visual Extended
Organizational
Intercultural
We talk, text, and use
gestures to
communicate. Do
you think these ways
always help people
understand you?
Why or why not?
Assignment #2
My Language Biography
and Language and
Communication
(Pages 7 and 9)
 My Language Biography Rubric
Needs Improvement (1–6
Criteria Excellent (13–15 pts) Very Good (10–12 pts) Good (7–9 pts)
pts)

Provides rich, detailed

reflections on language Covers key points with Basic ideas are present but Limited or unclear content;
Content and Depth experiences, first/second clear reflection and lack depth or personal lacks personal insight or
language use, and growth; personal insight. reflection. relevant experience.
shows deep insight.
Ideas are clearly organized Mostly well-organized; Some organizational issues; Disorganized or hard to
Organization and
and logically structured; minor lapses in flow or transitions or ideas may be follow; ideas are scattered
Clarity
easy to follow. clarity. unclear. or confusing.

Free of errors in grammar,

Minor errors that do not Noticeable errors; some Frequent grammar issues;
Language Use and punctuation, and word
affect understanding; awkward phrasing or weak sentence structure or
Grammar choice; language is
generally appropriate tone. informal language. inappropriate language.
academic and fluent.

Shows originality and Limited personal voice;

Creativity and Personal voice is present; Minimal to no creativity;
strong personal voice; lacks creativity or unique
Personal Voice some creativity is evident. voice is flat or mechanical.
engaging and reflective. perspective.
 Lesson 3:
Communication
Processes,
Principles, and Ethics
(Pages 34 - 42)
Intended Learning Outcomes:
By the end of the lesson, the students are
expected to:
1.Explain the various communication models
and how they help in understanding the
communication process;
2.Identify the variables involves in the
communication process; and
3.Present a group role-play showing the various
communication models and applying the
principles of effective oral communication
and ethics in communication.
 A Penny for
your Thoughts
Do you think saying
“I’m fine” always means
the person is actually
fine? Why or why not?
Understanding the
Communication Processes
PURPOSE: CATEGORIES:
Communication Linear
models explain Transactional
how the Interactive
communication
process works
Linear Model
One-way communication
Like sending a message
without expecting a reply.
Examples: Aristotle,
Laswell, Berlo
 Aristotle's
Aristotle's
Model
Model

Speaker Speech Audience

 Laswell's
Laswell's
Model
Model

Who In Which With What

Says What Channel To Whom Effect
Communicator Message Receiver
Medium Effect
 Berlo's
Berlo's
ENCODES Model
Model DECODES

Source Message Channel Receiver

Communication Skills Content Hearing Communication Skills

Attitudes Elements Seeing Attitudes
Knowledge Treatment Touching Knowledge
Social System Structure Smelling Social System
Culture Code Tasting Culture
Interactive Model
Two-way communication
With turn-taking
Some delay in feedback
Example: Schramm & Updated
Shannon Weaver
Source
Message Destination

Schramm’s
Schramm’s
Encoder
Model
Model Decoder
Interpreter Interpreter
Decoder Encoder

Feedback
 Shannon
Shannon
Weaver’s Model
Weaver’s Model

Noise
Information Transmitter Reception Destination
Source
Sender Encoder Channel Decoder Receiver

FEEDBACK
Transactional Model
Real-time, two-way
communication
Both participants are senders
and receivers at the same time.
Example: Barnlund’s Model
 COMMUNICATOR COMMUNICATOR

Encodes/ Encodes/
Channels Messages Channels
Decodes Decodes

SENDS/RECEIVES SENDS/RECEIVES

NOISE NOISE NOISE

 Summary of the Models of Communication
CATEGORIES EXAMPLES DIRECTION FEEDBACK REAL-LIFE EXAMPLE

Aristotle, TV, radio, public

LINEAR One-way None
Laswell, Berlo speech

Two-way (turn- Delayed/step- Emails, written

INTERACTIVE Schramm
taking) by-step exchanges

Shannon- Two-way Conversations, video

TRANSACTIONAL Instant/ongoing
Weaver (simultaneous) calls
Summary of the Models of Communication

LINEAR INTERACTIONAL TRANSACTIONAL

Principles of Effective
Oral Communication
For oral communication to be
effective, it needs to be:
Clear with the purpose
Complete and concise with the
message
Natural with the delivery
Specific and timely with feedback
 Clarity

Principles of Conciseness

Effective Written
Courtesy

Completeness
Communication: Concreteness
The 7Cs Correctness

Coherence
Let’s Play,
Catch the C!
Identify which of the 7Cs is
being violated in each message
and explain or demonstrate
how to fix it.
 “That thing you
said yesterday
needs to be done.”
“I would like to bring
to your attention the
fact that your
cooperation is highly
appreciated during
this current process
of evaluation.”
“Your work is
bad.”
“We’ll meet
soon.”
“The product
is good.”
 “Their going too
the store too buy
some stuff for
there project.”
“I like pizza. We
have a meeting.
The deadline is
tomorrow.”
 Playing!
Thanks for

1. Clarity 2. Conciseness 3. Courtesy 4. Completeness 5. Concreteness 6. Correctness 7. Coherence

 Ethics in
Communication
https://youtu.be/DRwPsa8LaeQ?si=kdY6HE-YmaKiMYbE
 A Penny for
your Thoughts
Is a white lie
still a lie?
If you don’t have anything
good to say, don’t say
anything at all.
Assignment #3

Effective Oral
Communication
(page 43)
 Quiz #1
Your quiz has been posted
on +Celo. It’s worth 40
points and consists of
multiple choice and true or
false questions.
Performance
Task #1
Read the instructions
found on page 49 and see
assignment tab for further
instruction.
 Performance Task #1 Rubric
Criteria Excellent Very Good Good Needs Improvement

(36-40) Scenario is highly (30–35) Scenario is mostly (24–29) Scenario is (1-23) Scenario is unclear,
realistic, well-developed, clear and relevant; shows somewhat clear; needs unrealistic, or lacks
Clarity and Relevance
and clearly illustrates a good understanding of more detail or relevance to connection to ethical
of Scenario (40 pts)
workplace communication workplace ethics. ethics. communication.
issue involving ethics.
(27–30) Communication
Application of model is accurately and (23–26) Model is correctly (18–22) Model is included (1–17) Model is unclear,
Communication creatively demonstrated; applied and mostly clear in but lacks accuracy or misapplied, or not
Model (30 pts) strong understanding the role-play. depth. demonstrated.
shown.
(18–20) Ethical issue is
clearly identified, well (15–17) Ethical issue is (11–14) Ethical concern is (1–10) Ethical issue is
Demonstration of
portrayed, and clear and somewhat present but lacks depth or vague, unclear, or barely
Ethical Issue (20 pts)
consequences are explored. clarity. addressed.
thoughtfully shown.
(9–10) Introduction is (1–4) Lacks or gives
clear, well-organized, and (7–8) Explanation is mostly (5–6) Explanation is brief
Group Explanation (10 unclear explanation; no
effectively explains the clear and covers key or missing some important
pts) context provided for
scenario, model, and points. details.
audience.
ethical focus.
 Unit 1:
Language and
Communication
Purposive Communication