MEDIA AND INFORMATION
LITERACY
LESSON 1: INTRODUCTION TO MIL 2. Information Literacy
- The ability to recognize when
Communication information is need
- Refers to people exchanging 3. Technology Literacy
messages/ ideas through - Ability to use digital technology
speaking, writing, gestures, and in order to produce information
symbolic forms
LESSON 2: THE EVOLUTION OF
Messages TECHNOLOGY
- Collection of symbols that Telegraph and Telegrams
appear organized
- Dveloped in the 1830s and
1840s by Samuel Morse and
TYPES OF COMMUNICATION
other inventors
1. Interpersonal communication - Telegraph revolutionized long
- Two or three people interacting distance communication by
2. Mediated Interpersonal transmitting electricals signals
- Communication using a over a wire laid stations
device/media/technology
3. Small Group FOUR AGES OF MEDIA &
- Involves 3 or more people INFORMATION
- Consist of informal roles
1. Pre-Indutrials Age (before
4. Organizational
1700s)
- In a working environment
- People discovered fire, paper
- A group of people within that
from plants, and forged
organization
weapons/tools with stones,
5. Public
bronez, copper, and iron
- One person is talking and a
2. Industrial Age (1700s-1930s)
large of individuals are listening
- Used the power od steam and
developed machines
TYPES OF LITERACY
3. Electronic Age (1930s-980s)
1. Media Literacy - the ability to - Invention of transistors: radio,
read, analyze, evaluate, and electronic circuits, and the early
produce information computers
Printed Media – books and 4. Information Age (1990s-2000s)
magazines - The development of the internet
Broadcast Media – radio, for faster communication and
television, films creation of social network
Digital Media- social media
(print, broadcast, and new
media)
LESSON 3: INFORMATION
LITERACY
Information – data that has been LESSON 5: MEDIA AND
collected to be presented in useable INFORMATION SOURCES
form
Media and Information Sources –
STAGES& ELEMNETS These are the origins or providers of
information that people use to
1. Recognizing and identfying communicate, learn, and make
information needs decisions. They can be traditional,
2. Identifying the information modern, or digital.
sources - if the received
information is available Indigenous Media
3. Citing sources or looking up for
- Controlled by indigenous people
data – where to go for the
in order for them to develop
information you need
culturally appropriate
4. Examining and assessing the
information in the languages
information caliber
understood by the community
5. Arranging, conserving, or
archiving data to protect CHARACTERISTICS
information
6. Making eathical, effective, Oral traditon of
efficient use of information – commmunication (face to face)
use information to solve Store information in memories
problems Informations are within the
7. Knowing and sharing fresh border of community
knowledge - communicate with
others and convey knowledge Library – collection of sources of
information
LESSON 4: TYPES OF MEDIA
Internet – the most popular source of
1. Print Media – newspapers, information
magazines, books.
Mass Media – source that the
2. Broadcast Media – radio,
majority of general public uses to get
television, or internet in the
their news
field of broadcast journalism
3. New Media - internet, social
media, blogs, online news sites
or any that are delivered
digitally
4. Media Convergence –
combination of these three
MEDIA AND INFORMATION
LITERACY
5. Medium close shot – view of
subject’s face down to chest/waist
LESSON 6: MEDIA AND 6. Close up shot – full screen shot of
INFORMATION LANGUAGES face showing the finest nuances of
expression
Media Languages – are codes, 7. Extreme close up shot – shot of a
conventions, formats, symbols, and hand, eye, mouth, object
narrative structures that indicates the
meaning of media messages to audience
POINT OF VIEW
Codes – are systems of signs that creates 1. Establishing shot – use at the
meaning when put together beginning of the scene to indicate
location
* Semiotics – study of signs 2. POV shot – scene of a perspective
from someone
3. Over the shoulder shot – used in
dialogue scenes
TYPES OF CODES
4. Reaction shot – shot of s characters
1. Symbolic Codes – show what is response
beneath the surface of what we see 5. Insert shot – a shot that quickly
or iconic symbols that are easily gives a visual information to
understood understand the scene
6. Reverse angle shot – shot from the
EX: Red often symbolizes passion, danger, opposite persoective
or love; white can symbolize purity or 7. Hand held camera shot
peace.
2. Written Codes – use of language CAMERA ANGLES
style and textual layout (headlines, 1. Aerial shot – birds eye view
captions, speech buubles, language 2. High angle shot
style) 3. Low angle shot
3. Technical Codes – ways in which
equipment is used to tell story
CAMERA MOVEMENTS
(sound, camera angles, type of
shots, lighting) 1. Pan shot – moves horizontally
2. Tilt shot – moves up and down
TECHNICAL CODES (vertically)
3. Tracking shot – follows along to a
TYPES OF CAMERA SHOT moving object/person
4. Zoom
1. Extreme long shot – shows large
crowd/ view of scenery
2. Long shot – view of situation or
setting
3. Medium long shot – shows a group
of people interacting
4. Full shot – from head to toe shot
* Sources cited (still plagiarism)
Conventions 1. Forgotten footnote – neglects to include
specific information on the location of the
- standard or norm that acts as a reference
rule of governing behavior
- generally established and accepted 2. Misinformer – provides inaccurate
ways of doing something information regarding the sources
Message 3. Too-perfect-paraphrase – neglects to
put quotation mark on the word that has
- information sent to receiver been copied word-for-word
Stakeholders 4. Resourceful citer – the paper contains
no original work
- libraries, archives, museums
5. Perfect crime – paraphrase other
Audience
arguments from those sources without
- group of consumers for whom the citation
media was made
LESSON 8: OPPORTUNITIES,
Producers CHALLENGES, AND POWER OF
MEDIA INFORMATION
- people engaged in the process if
making Effects of Media in Politics
LESSON 7 - politics regulates the media
industry
Plagiarism – the act of using another - enforc the rules and regulation
person’s words/ideas without giving credit governing the media industry
- politics provides a fair foundation in
TYPES OF PLAGIARISM the function of media
* Sources not cited
Economics in Media
1. Ghost writer – claim word for word as
* Ratings = Revenues
their own
Ratings – measurement of people
2. Photocopy – copies significant portions
who watches, listens, reads a
of text from a single source
particular content
3. Potluck Paper – copies from several Revenues – income generated from
sources the sale of goods/services
4. Poor Disguise – altered the paper Economics in Education
slightly by changing keywords/phrases
- made a radical impact in education
5. Labor of laziness – paraphrase most of - education is now fast, but
the paper from other sources promotes
6. Self Stealer – “borrows” from previous
work
MEDIA AND INFORMATION
LITERACY
- lesson 9: CURRENT AND FUTURE
TRENDS IN MEDIA And information
Trend – general change or development
due to bandwagon effect (a lot of people
are doing it)
TYPES OF FUTURE TRENDS
1. Ubiquitous Learning – learning at
any place or time
Permanency – learning materials
are always available unless deleted
Accessibility – access from
everywhere as personally required
Immediacy – whenever a student
is, they can immediately access
learning materials
Interactivity – online collaborations
with teachers/peers
Situated Instructional Activities –
learning in context
Adaptability – getting the right
information at the right place for
the right student
2. MOOC (Massive Open Online
Course) – online course available to
anyone with computer/ internet at
limited participation
3. Wearable Technology – electronic
device designed to be worn on the
usear’s body (jewelry, medical
devices, clothing)
4. 3D Environment – realistic
environments for games, film,
architectural using specialised
computer software
Goodluck <3
