CODEX XI
2-template System
Codex XI discord.gg/hypcccycl | salesborgs.ai
A Word of Caution
The Regime does not want you to believe the following is possible. Modern sales
training and technology is designed to make you rely on them and track your
activity, rather than produce results. Today is the day you take the power back.
Preamble
The following two templates have generated millions of dollars in consulting fees
and SaaS revenue. I designed this two template system in 2020 after making the
realization that there was a connection between the target accounts regardless of
the business prospecting them. Two different products selling to Acme could send
almost the same email, switching a few details depending on which area of the
business they wanted to impact. You can customize this way without any personal
tidbits about the recipient.
Suddenly, it hit me that everyone was overlooking the most important details,
focused on their own company and tidbits about the individual. Hypothesis: all you
need to do is make it look human, include lookalike case studies, and demonstrate
domain expertise. This was tested and proved to be an industry agnostic solution for
setting meetings.
It would be very difficult to see this new paradigm without writing sequences for
hundreds of different businesses in a short time frame. This framework allowed me
to churn out a custom sequence that would set meetings usually in under an hour.
Nobody else in the SaaS industry or elsewhere has cracked this, because if they
had, they would be setting meetings with it.
I took this concept one step further and analyzed all of the messaging that had been
written across dozens of clients. This is where the two template system was born.
Codex XI discord.gg/hypcccycl | salesborgs.ai
Every business that hired me to write saw a significant lift in all metrics from cold
email, and I was using the same 2 templates for everyone. Now I'm releasing them
into the wild.
Template 1
subj: growth
Hey {firstname} - curious if you’re open to chat re: [business function] strategy?
[Similar customer] was able to [quantifiable outcome], saw a reduction in [pain
point] and [positive outcome] using [process]. If it makes sense Q4, should we
set up a call? Thanks -{sender initials}
Template 2
subj: innovation
Hey {first.name} -- any initiatives to allocate budget towards [business function/
tech category]? [Customer] saw [outcome] and [x%] decrease in [pain point] --
[differentiator]. If this is your radar Q4, talk soon? THanks {Sender.initials}
Template 1 Alt
No case study / new vertical
subj: growth
Hey {firstname} - curious if you’re open to innovation re: [business function]?
[Alternate industry companies] are leveraging [process] to [outcome],
reducing [pain point]. If it makes sense Q4, should we set up a call? Thanks -
{sender initials}
Codex XI discord.gg/hypcccycl | salesborgs.ai
Executing the system
Cluster them together as outlined in 3 Cluster sequence
Be strict about cluster 1 bumps mentioned there
Cluster 2 bumps
Use customer quotes bump 1
Bump 2 use screenshot of the product or a Forrester/Gartner diagram,
company website visual, stat from a different publication, etc.;
If you can't stretch, go with a single customer quote bump for cluster 2
Swap out the use cases you highlight by persona and run 3-5 contacts per
account
If they don't respond in 10 business days, 2 clusters bumped twice each, swap
for another contact
Either alt title with same message or a flank title asking for a referral.
Expect to see 60%+ open rate, 10 to 15% reply rate, and at least a 5% meeting
booked rate. Those meetings should convert at 90% or better.
Codex XI discord.gg/hypcccycl | salesborgs.ai
