A Micro - Project Report On

“Sales Data Visualization”

Submitted on 13-03 -2025

By

1. Muazzam Warunkar 2205690321

Under Guidance of
“Mr. Imran Shaikh”

In

Three Years Diploma Program in Engineering & Technology of

Maharashtra State Board of Technical Education, Mumbai
(Autonomous)
ISO 9001:2015
At

At Anjuman-I-Islam’s Abdul Razzaq Kalsekar

Polytechnic Academic Year [2024- 2025]
 Annexure – I

Micro-Project Proposal

Implementing the Transition Technique: Dual Stack

1.0 Aims/Benefits of the Micro-Project:

Sales data visualization aims to provide businesses with insights into sales performance, trends, and
customer purchasing behavior. By leveraging Python, SQLite, and Matplotlib, businesses can analyze
sales data effectively, identify patterns, and make data-driven decisions. This visualization capability
helps organizations optimize marketing strategies, improve inventory management, and enhance
customer engagement. The benefits of sales data visualization include better decision-making,
improved operational efficiency, and increased revenue. By presenting sales trends in an intuitive
format, organizations can identify potential opportunities, mitigate risks, and foster business growth.
2.0 Course Outcomes Addressed:
1. Develop functions for given problems
2. Design classes for given problems
3. Handle exceptions
3.0 Proposed Methodology:
1. Problem Definition: Define the objective: Visualize and analyze sales data to extract meaningful
insights.
2. Data Collection: Import sales data from Kaggle, including attributes such as product category, sales
volume, revenue, customer demographics, and transaction details.
3. Data Preprocessing: Clean the dataset by handling missing values, removing duplicates, and
ensuring data consistency before storing it in an SQLite database.
4. Data Storage & Retrieval: Store the cleaned data in an SQLite database and retrieve tables for
analysis.
5. Visualization & Analysis: Convert the retrieved tables into a Pandas DataFrame and use Matplotlib
to create visual representations such as bar charts, line graphs, and histograms to analyze trends.
6. Monitoring and Troubleshooting: Implement logging and debugging mechanisms to track issues in
data processing and visualization.
7. Analysis and Reporting: Summarize findings in a report that includes key insights, methodology,
challenges, and recommendations for business strategy optimization.
4.0 Action Plan:
SR NO Details of Planned Start Planned Name of the responsible
Activity Date Finished Team
Date Members

1 Data importing 05/03/2025 06/03/2025 Muazzam Warunkar

from Kaggle,
data cleaning,
storing data in
tables, and
visualizing data
using
Matplotlib.
2 Report and 12/03/2025 12/03/2025 Muazzam Warunkar
documentation
 5.0 Resources Required:
SR NO Name of Specification Qty. Remark
Resources/Material
1 Laptop Ryzen 5 5000 1
Series
2 Jupyter Notebook, Software 2
Microsoft word

Names of Team Members with Enrollment No:

1. 2205690321 – Muazzam Warunkar

 Annexure – II

Micro-Project On

Sales Data Visulization

1.0 Rationale (Importance of project):

Sales data analysis is essential for businesses as it provides valuable insights into customer
behavior, product performance, and revenue trends. By leveraging data analytics, companies
can identify sales patterns, detect anomalies, and optimize business strategies. Analyzing sales
data helps in understanding customer preferences, improving demand forecasting, and
enhancing decision-making processes. Effective sales data visualization allows organizations
to track key performance indicators (KPIs), optimize marketing efforts, and drive overall
business growth.
2.0 Aims/Benefits of the Micro-Project:
The primary aim of this project is to import, clean, store, and visualize sales data to gain
meaningful insights. By processing raw sales data, businesses can identify trends, evaluate
product performance, and optimize inventory management. Key benefits of this project
include:
• Improved Decision-Making – Helps businesses understand sales trends and optimize
strategies.

• Enhanced Revenue Analysis – Identifies high-performing products and areas needing

improvement.

• Customer Insights – Understands purchasing behavior and seasonal trends.

• Data-Driven Marketing – Supports personalized promotions based on sales trends.

• Operational Efficiency – Helps in stock management and demand forecasting.

3.0 Course Outcomes Addressed:

(c) Perform operations on data structures in Python
(d) Develop functions for a given problem

4.0 Literature Review

Sales data analysis plays a crucial role in business intelligence and strategic planning. Previous studies
highlight how organizations use sales data to forecast revenue, identify purchasing trends, and
optimize pricing strategies. According to Davenport & Harris (2007), businesses that adopt data-driven
decision-making achieve a 5-6% higher productivity rate compared to their competitors. Additionally,
effective data visualization helps simplify complex datasets, making it easier for stakeholders to
interpret insights.
5.0 Actual Method Followed (Step wise execution)
1. Data Collection and Preparation
The first step involves gathering sales data from various sources:
• Kaggle datasets – Import sales data from public repositories.
• Databases – Store structured sales data using SQLite.
• CSV/Excel files – Load raw data for preprocessing and analysis.
 2. Data Cleaning and Storage
• Handle missing values and remove duplicates.
• Standardize data formats for consistency.
• Store cleaned data in an SQLite database for efficient querying.
3. Data Analysis & Visualization using Matplotlib
• Exploratory Data Analysis (EDA) – Identify sales trends and anomalies.
• Time-Series Analysis – Use line graphs to observe monthly or yearly sales patterns.
• Product Performance Analysis – Visualize top-selling products using bar charts.
• Geographical Insights – Represent regional sales data using scatter plots.
• Customer Purchase Behavior – Use histograms to analyze spending distribution

6.0 Actual Resources Used:

SR NO Name of Specification Qty. Remark
Resources/Material
1 Laptop Ryzen 5 5000 1
Series
2 Jupyter Notebook, Software 2
Microsoft word

Skill Developed
• Python Programming
• Data Cleaning
• Data Collection
• Data Visualization using Matplotlib
• Database Management with SQLite

Application
Python (pandas, sqlite3, matplotlib)
Jupyter Notebook

Names of Team Members with Enrollment No:

1. 2205690321 – Muazzam Warunkar
 INDEX

Sr no Table of Content

1 Abstract
2 Introduction
3 Steps to Download and Import Sales Dataset (from Kaggle)
4 Theory About Sales Data Analysis
5 Theory About SQLite Database (for storing sales data)
6 Theory About Data Cleaning and Preprocessing
7 Theory About Data Visualization using Matplotlib
8 Code Implementation (Data Import, Cleaning, Storage, and Visualization
in Python)
9 Output & Insights from Sales Data
10 Conclusion
 ABSTRACT

Sales data analysis is a crucial aspect of business intelligence that helps organizations
understand trends, optimize strategies, and improve decision-making. Analyzing sales patterns
can enhance revenue forecasting, inventory management, and customer targeting, making it
essential for businesses to visualize and interpret their data effectively. This project leverages
Python, SQLite, and Matplotlib to develop a comprehensive sales data visualization system,
transforming raw data into meaningful insights.

By utilizing sales transaction records, product details, customer purchase history, and revenue
trends, this study aims to identify key factors influencing sales performance. SQLite serves as
the database management system for storing structured sales data, ensuring efficient data
retrieval and management. The data is preprocessed to remove inconsistencies, handle missing
values, and structure it for effective visualization.

Using Matplotlib, the project generates visual representations of sales trends, product demand,
revenue fluctuations, and seasonal patterns. Graphs such as bar charts, line charts, and
histograms enable businesses to identify high-performing products, peak sales periods, and
areas requiring strategic improvements. These interactive visualizations allow decision-makers
to assess business performance dynamically and refine their strategies based on data-driven
insights.

The study also explores how visual insights can be used to design targeted business strategies.
For example, businesses can optimize stock levels, create personalized promotions, and
allocate resources efficiently based on identified sales trends. By understanding customer
purchase behavior and market demand, organizations can take proactive measures to boost
profitability and customer satisfaction.

Ultimately, this project demonstrates that leveraging Python, SQLite, and Matplotlib for sales
data visualization provides a powerful and cost-effective solution for improving business
decision-making. By transforming raw sales data into actionable insights, businesses can
enhance revenue planning, streamline operations, and maintain a competitive edge in an
increasingly data-driven market.
 INTRODUCTION

Sales performance plays a crucial role in determining a business's growth, profitability, and
market presence. Analyzing sales data helps organizations understand customer purchasing
behavior, product demand, seasonal trends, and revenue fluctuations. High sales variability can
impact business stability, making it essential to monitor sales trends and optimize strategies
based on data-driven insights.

Traditionally, businesses relied on manual record-keeping and basic reports to analyze sales
trends. However, this approach lacked efficiency and real-time insights. With advancements in
data analytics, organizations can now leverage powerful tools like Python, SQLite, and
Matplotlib to transform raw sales data into meaningful visual representations.

This project focuses on utilizing SQLite as a database to store structured sales data, including
transaction records, product details, and revenue metrics. Python is used to clean, preprocess,
and retrieve sales data efficiently. Matplotlib, a popular data visualization library, helps
generate charts and graphs to represent key trends such as top-selling products, peak sales
periods, customer purchasing patterns, and revenue distribution.

By integrating multiple data sources and processing large datasets, this project uncovers hidden
patterns that influence sales performance. Through data visualization, businesses can make
informed decisions about inventory management, targeted promotions, and pricing strategies.
Interactive visualizations enable businesses to track performance dynamically and adjust their
strategies accordingly.

The goal of this study is to demonstrate how Python, SQLite, and Matplotlib can be used to
analyze and visualize sales data effectively. By leveraging data-driven insights, businesses can
optimize sales operations, forecast demand accurately, and implement strategic improvements
to boost profitability.

Ultimately, this project highlights the importance of data analytics in sales management. By
shifting from traditional reporting to interactive, real-time analysis, businesses can improve
decision-making, enhance operational efficiency, and achieve long-term success in a
competitive marketplac
 Steps to Download and Import Swiggy Sales Dataset (from Kaggle)
1. Visit Kaggle Website
• Go to the official Kaggle website: https://www.kaggle.com.
2. Search for the Swiggy Sales Dataset
• Use the search bar to find a relevant sales dataset related to Swiggy.
• Browse through the available datasets and select the most suitable one for analysis.
3. Download the Dataset
• Click on the chosen dataset to open its details page.
• Look for the "Download" button and save the dataset in CSV format to your local
system.
4. Set Up Your Python Environment
• Ensure you have Python installed along with necessary libraries such as Pandas,
Matplotlib, and SQLite3 for data processing.
5. Import the Dataset into Python
• Use Pandas to read the dataset into a DataFrame.
• Perform an initial exploration to check for missing values, duplicates, and data
types.
6. Clean and Store Data in SQLite
• Handle missing values, remove duplicates, and ensure consistency.
• Store the cleaned data in an SQLite database for efficient retrieval and analysis.
7. Visualize Sales Data Using Matplotlib
• Extract relevant sales data from SQLite and convert it into a Pandas DataFrame.
• Use Matplotlib to create visual representations such as bar charts, line graphs, and
pie charts for better insights.
8. Analyze Insights from Sales Data
• Identify trends in customer orders, peak sales periods, and other useful business
insights.
• Use visualization results to derive conclusions and recommendations.
 Theory About Sales Data Analysis
Sales data analysis is the process of examining sales-related data to gain insights into business
performance, customer behavior, and revenue trends. It involves collecting, cleaning,
processing, and visualizing sales data to help businesses make data-driven decisions.

Sales data analysis helps businesses track total revenue, sales growth, and profitability over
time. It recognizes seasonal trends, peak sales periods, and customer purchasing habits while
analyzing buying patterns and customer behaviors to optimize marketing strategies. By
leveraging historical data, businesses can predict future sales and set realistic goals.
Additionally, sales analysis evaluates which products or services perform well among
customers and aids in decision-making regarding pricing, promotions, and inventory
management.

Key components of sales data analysis include tracking sales metrics such as total sales
revenue, the number of orders, average order value, customer lifetime value, and sales
conversion rates. Customer segmentation is another crucial aspect, categorizing customers
based on demographics, location, spending habits, and purchase frequency, which helps
personalize marketing campaigns. Recognizing sales trends and seasonality is essential for
adjusting pricing and stock levels according to demand patterns over different time periods.

Data cleaning and preprocessing ensure that the dataset is free from duplicates, missing values
are handled appropriately, and the data structure is consistent. Storing structured sales data in
databases like SQLite enhances efficiency in analysis. The insights extracted from the data are
best represented through visualizations using tools like Matplotlib, where bar charts, line
graphs, and pie charts provide a clearer understanding of sales trends and customer behavior.
In this project, Swiggy sales data is analyzed to extract meaningful insights into order patterns,
peak sales hours, customer preferences, and overall business performance. The cleaned data is
stored in an SQLite database, retrieved for visualization using Matplotlib, and interpreted to
provide actionable business recommendations.
 Theory About SQLite Database (for Storing Sales Data)

SQLite is a lightweight, self-contained, and serverless database management system that is

widely used for storing and managing structured data. It is an embedded SQL database engine
that does not require a separate server process, making it an efficient choice for applications
that need a simple and reliable data storage solution.

For sales data analysis, SQLite provides an effective way to store transactional data, customer
information, and product details in a structured format. Since SQLite supports SQL (Structured
Query Language), it allows easy querying, filtering, and retrieval of sales records for analysis
and visualization.

One of the key advantages of SQLite is its minimal setup requirements. Unlike traditional
relational databases such as MySQL or PostgreSQL, SQLite stores data in a single file, making
it highly portable and easy to integrate into various applications. Additionally, it offers ACID
(Atomicity, Consistency, Isolation, Durability) compliance, ensuring that sales transactions are
reliably recorded and maintained without data corruption.

In this project, the Swiggy sales dataset is stored in an SQLite database. The data is cleaned
and formatted before being inserted into relevant tables, allowing efficient access and retrieval.
Queries can be executed to fetch sales trends, customer purchase patterns, and order details,
which are then visualized using Matplotlib for deeper insights into business performance. The
use of SQLite ensures that data is managed efficiently while keeping the system lightweight
and scalable for future expansions.
 Theory About Data Cleaning and Preprocessing

Data cleaning and preprocessing are essential steps in data analysis, ensuring that the dataset is
accurate, consistent, and free from errors. Raw data, especially in sales datasets, often contains
inconsistencies such as missing values, duplicate records, incorrect formatting, and outliers that
can affect the accuracy of analysis and visualization.

Data cleaning involves identifying and handling missing or incorrect values by either imputing
them with appropriate replacements or removing them if necessary. Duplicate records are
detected and eliminated to prevent redundant calculations. Standardizing data formats, such as
ensuring consistent date formats and proper numerical representations, improves data integrity.
Preprocessing prepares the cleaned data for analysis by transforming it into a suitable structure.
This includes normalizing numerical values, encoding categorical variables, and creating new
features that enhance insights. For sales data, preprocessing may involve categorizing products,
segmenting customers, or aggregating transactional data over time for trend analysis.

In this project, the Swiggy sales dataset undergoes data cleaning to remove inconsistencies and
standardize information before being stored in an SQLite database. Preprocessing ensures that
the data is structured correctly for visualization using Matplotlib, enabling clear and meaningful
insights into sales trends, customer behavior, and overall business performance.
 Theory About Data Visualization using Matplotlib

Data visualization is a crucial aspect of data analysis that helps interpret complex datasets
through graphical representations. It allows businesses to identify trends, patterns, and
anomalies that may not be easily noticeable in raw data. Matplotlib is one of the most widely
used Python libraries for data visualization, offering powerful tools to create various types of
plots and charts.

Matplotlib enables the creation of line charts, bar graphs, histograms, scatter plots, and other
visual representations that make data insights more accessible. In sales data analysis,
visualization helps track revenue trends, analyze customer purchasing behavior, and compare
different product sales over time. For example, a line chart can depict monthly sales trends,
while a bar chart can compare sales across different product categories.

One of the advantages of Matplotlib is its high level of customization. Users can modify axes,
labels, colors, markers, and legends to enhance readability and presentation. It also integrates
well with other libraries such as Pandas and NumPy, allowing seamless visualization of
structured data stored in dataframes.

In this project, the Swiggy sales dataset is visualized using Matplotlib to uncover insights about
sales trends, peak transaction periods, and customer preferences. These visualizations help
businesses make data-driven decisions by understanding how different factors influence sales
performance.
 Code Implementation (Data Import, Cleaning, Storage, and Visualization
in Python)
The implementation of this project involves four key steps: importing the Swiggy sales dataset,
cleaning and preprocessing the data, storing it in an SQLite database, and visualizing the
insights using Matplotlib.

The first step is data import, where the dataset downloaded from Kaggle is loaded into a Pandas
dataframe. This allows for efficient data handling and manipulation. The dataset may contain
missing values, duplicate records, or inconsistencies, which are addressed during the data
cleaning phase. Unnecessary columns are removed, null values are handled through imputation
or deletion, and data types are converted for better processing.

After cleaning, the structured data is stored in an SQLite database to facilitate efficient querying
and retrieval. SQLite, a lightweight relational database management system, allows structured
storage of sales data, making it easier to extract relevant information for analysis.
Finally, the data is visualized using Matplotlib to identify key trends in sales performance.
Various plots, such as bar charts, line graphs, and histograms, are generated to analyze customer
purchase behavior, revenue patterns, and peak sales periods. These visualizations provide
meaningful insights that help in understanding the overall sales performance and decision-
making.
 Conclusion

The analysis of the Swiggy sales dataset involved importing, cleaning, storing, and visualizing
the data to derive meaningful insights. By leveraging Python, SQLite, and Matplotlib, the
project successfully demonstrated how structured data processing enhances decision-making
in sales analytics.

Data cleaning ensured the removal of inconsistencies and missing values, improving the
dataset’s reliability. Storing the processed data in an SQLite database allowed efficient
querying and retrieval, making it easier to manage and analyze large volumes of sales records.
Visualizations using Matplotlib helped identify key trends, such as peak sales periods, customer
preferences, and revenue fluctuations.

Overall, this project highlights the importance of data-driven decision-making in sales analysis.
By implementing proper data preprocessing techniques and effective visualization strategies,
businesses can gain valuable insights into their sales performance, optimize marketing
strategies, and improve overall revenue generation.