Ashley jane U.
Rosario BSMA 1
SWOT ANALYSIS OF VICE COSMETICS
Strengths makes the business successful and stand up in the market
Wide Product Range -Vice Cosmetics offers a wide variety of products where it is aligned with their vision the
'Ganda for all' promoting the beauty has no standard and fit for all customers.
Marketing Strategy -This is one of the Vice Cosmetics stand up with this strategy where they offer monthly
sales, bundles and discounts that really attract customers.
Product Quality -The products that their offer is have the ability to meet the customer expectations when it
comes to the performance of the products. That every product has its own use and at the budget friendly price.
Weaknesses are the areas that needs the business improvement
Operational inefficiencies -The company has its operational inefficiencies where it takes time to restock their
product that they should focus on the Inventory Management of their products and to meet the demands in the
market.
Opportunities these are the external factors that can lead to the growth of the company
Partnership - Since it is a well-known brand here in the Philippines, they can do Partnership to well recognized
influencers that have an expertise in make ups with that it creates improvement to the products and can innovate
or introduce new products. Increase in capital Income -The amount of money they earned in every product and
even in partnership they made makes the brand grow and stays in the market with the profit they made.
Threats it is the risk of the company that they face
Competition-Here in the Philippines a lot of local brands in the cosmetics world wear different brands with
different products and target markets that can lead to a Threat in Vice. Co. Competition is not new in the industry.
Increase price of resources - The inflation we are experiencing right now has a big impact when it comes to a
business especially in cosmetics the resources sometimes are from other countries. The price of the products may
increase due to the inflation.
RESOURCES:
https://l.messenger.com/l.php?u=https%3A%2F%2Fwww.scribd.com%2Fpresentation%2F522767895%2FVICE-
COSMETICS&h=AT3NZs4Q6d_G1HaA_Xx0glSP8IGwZnzUazz-
ozKTktAN5wJrSO5AJDfhwFksgb_yowlf3asQSTJwDnYWyie1roDRW5zBqdHXjPKA96YyBhYq3o3OdVFvV30ut-
_PYKNwXKhemw
https://l.messenger.com/l.php?u=https%3A%2F%2Fprezi.com%2Fp%2Ffkucrzojuddo%2Fvice-cosmetics-ganda-for-all
%2F&h=AT3NZs4Q6d_G1HaA_Xx0glSP8IGwZnzUazz-
ozKTktAN5wJrSO5AJDfhwFksgb_yowlf3asQSTJwDnYWyie1roDRW5zBqdHXjPKA96YyBhYq3o3OdVFvV30ut-
_PYKNwXKhemw
