iProwe

Product for Web Accessibility Assessment & Remediation

2010 Infosys Technologies Limited 2010 Infosys Technologies Limited

Overview on Web Accessibility

2010 Infosys Technologies Limited

2010 Infosys Technologies Limited

Web Usability and Accessibility

Usability

Accessibility

making a website as simple

and fast to navigate as possible, and presenting information / products in an easily readable format

making the content of a

website available to everyone, including those with disabilities of various orders.

2010 Infosys Technologies Limited

What is Accessibility?
Enabling use of websites by individuals with limitations.
1. 2. 3. 4. 5. Blind users of screen readers Deaf or hard of hearing users Low-vision users Colorblind users Users with a motor disability impairing use of the keyboard and/or mouse 6. Cognitive disabilities 7. Users accessing the web with mobile or other non-PC device 8. Non-standard internet connections Accessibility involves the steps that must be taken to enable users to access and experience a website, prior to considering its usability.
Website Users

Users without limitations

Users with limitations

Technology limitations

Users with disabilities

2010 Infosys Technologies Limited

Key Drivers of Accessibility Compliance

Legal Regulations

Economics

Social Responsibility (CSR)

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Global Legislations and Regulations

United States of America
Rehabilitation Act, Section 504 (USA, 1973) Americans with Disabilities Act (ADA) (USA, 1990) Title II & Title III Amended Section 255 of the Communications Act (USA, 1996)

Rehabilitation Act Amendment, Section 508 (USA, 1998)

United Kingdom

Disability Discrimination Act of 1995 (UK, 1995) Disability Rights Commission (DRC) published a Code of Practice for Rights of Access Goods, Facilities, Services and Premises (UK, 2002) DRC Published Code of Practice for Website Accessibility (PAS78) (UK, 2006)

Australia Canada

Disability Discrimination Act (1992) WWW Accessibility (Disability) Policy (Australia, 2000) Canadian Human Rights Act (Canada, 1977) Employment Equity Act (Canada, 1995) Ontarians with Disabilities Act (Ontario, Canada, 2001) Common Look and Feel Standards for the Internet (Canada, 2006)

Germany France Netherlands European Union

Ordinance on Barrier Free Information Technology or BITV (Germany, 2002) Equal Opportunities Rights (France, 2004) Dutch Law on Quality of Government Websites (2006) Unified Web Evaluation Methodology 1.0 (2006)

2010 Infosys Technologies Limited

Recent accessibility landmarks in industry

Partnerships with Government - April, 2007 A large online retailer entered into an agreement with the United States National Federation of the Blind to improve its website accessibility Legal rulings supporting accessibility - 2008 A California court ruled against a large retail chain, in a class action suit filed by the National Federation of the Blind and required that website of the retailer provide access to visually impaired users.

Interpretation of legislation - Ongoing

There is some suggestion from the court case that accessibility may also be required under the Americans with Disabilities Act as well, meaning a ruling that is currently only focused on California, it could be extend to the rest of the United States.

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Increased emphasis on Social Responsibility

Responsibility of the enterprise towards the society - The Internet is an open platform for information exchange, from which no one should be excluded. - Those for whom the Web is inaccessible for whatever reason will become increasingly excluded from mainstream life if it is not made accessible to them.

Jeffrey Immelt, CEO - GE For many people, the website is the first touch point for the company,Given our breadth and depth, it's important to be accessible. We have a broad impact on a lot of people's lives. Moreover, even a titan doesn't want to chance a lost sale. First impressions are important to all web surfersMaybe they'll purchase something as a result of the initial online scan

2010 Infosys Technologies Limited

The scale of people with disability worldwide

Canada 14.3 % of the population, Statistics Canada, 2006 United Kingdom, 18.2% of the population, UK Census Statistics, 2001 European Union, 16.4 % of the population, Eurostat, 2003

USA, 18.1% of the population, US Census Bureau, 2002

Australia, 20% of the population, Australian Bureau of Statistics, 2003 New Zealand 17% of the population, Statistics New Zealand 2006

2010 Infosys Technologies Limited

Economics: market for accessibility support online

Worldwide, 650 have a disability By 2015
20% of the EU will be over 65 years of age; the number of people aged 60 or over will double in the next 30 years the number aged 80 or over will increase by 10% by 2050

million people
In 2001, 180 million people worldwide were blind or visually impaired,
7.7 million people in the United States

three out of every 10 families are touched by a disability

In USA, the discretionary income of people with disabilities is $175

billion!

In the United States, one in five people have some kind of disability and one in 10 has a severe disability
Thats approximately 54 million Americans

Only 23% US federal government websites, 11% Non Profit Organizations websites and 6% corporate websites in the US are accessible
2010 Infosys Technologies Limited

Across European Union approximately 46

million people have

a disability;

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Economics: Substantial Web usage by disabled users

Of the 54 million Americans with a disability, 4 in 10 are online About 97% of websites fail to meet the most basic requirements for accessibility*

These users spend more time logged on and surfing the Internet than nondisabled users

On average, they spend 20 hours per week online

According to the Harris Poll#, 48 percent of respondents with disabilities reported that the quality of their lives had been significantly improved by the Internet compared to 27 percent of respondents without a disability

2010 Infosys Technologies Limited

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Industry sentiment towards value of accessibility

There are definitely revenues to be made. We know the [market for] the disabled and the periphery of people around them is over $200 billion. Barbara Kaplan, national marketing operations manager - Verizon Wireless

There's a good deal of disposable income in the disability community. We've learned if you gain the community's loyalty, they're going to travel with you and recommend you to friends. Lisa Anderson, Heads of the customer insight group - Southwest Airlines

The site's multiple images, all visually attractive, had none of the corresponding ALT tags that speech-synthesizing applications need for the translations they provide to vision-impaired users. No one realized what a barrier we were creating for consumers to do business with us. It hit me that we had to do something. Jeff Sluder, digital brand manager - P&G

2010 Infosys Technologies Limited

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About Infosys iProwe

2010 Infosys Technologies Limited

2010 Infosys Technologies Limited

Vision & Mission

Vision
Deliver comprehensive Web accessibility assessment and remediation solutions

Mission
Reduce the time, cost, effort as well as errors involved in assessing and fixing Website Accessibility assessment issues

Target Customers
iProwe is targeted at enterprises with an online presence and it will enable enterprises

to achieve enhanced Website assessment better, faster and cheaper

2010 Infosys Technologies Limited

About iProwe
Product
Patent pending Web Accessibility Assessment and Remediation Product
(http://www.infosys.com/offerings/products-and-platforms/iprowe/Pages/index.aspx)

iProwe automatically analyses the accessibility issues of Websites and recommends remedial measures to make Websites accessible.

iProwe drastically reduces the time, cost, effort as well as errors involved in
assessing and fixing Web accessibility issues. iProwe is an enabler for enterprises planning their Web Accessibility strategy from dimensions including legal, economic as well as corporate social responsibility Primary contributor in Infosys being assessed as capable of developing websites that comply with Government of India web guidelines and ISO 23026.

2010 Infosys Technologies Limited

About iProwe
Customer Problem
The World Wide Web needs to be accessible for a large section of the disabled population There is a need to provide equally accessibility of web properties to differently able users Web Accessibility is a requirement from: legal perspective (legal regulations), economic perspective (large potential customer base) and corporate social responsibility perspective

Value Proposition
iProwe delivers comprehensive Web accessibility assessment and reduces the time, cost, effort as well as errors involved in assessing and fixing Web accessibility issues One stop for accessibility assessment against WCAG 1.0, WCAG 2.0, Section 508, ADA, DDA Australia, DDA UK, BITV Germany, Italian Stanca Act, Government of India Web Guidelines Detailed reporting in the form of PDF, HTML and HTML overlay reports targeted at technical as well as business users Enables enterprises to reach out to a large potential user base of differently-able users

Key Differentiators
Ability to scan multiple levels in Websites to assess for Web Accessibility Automated accessibility assessment with productivity improvement of over 95% when compared with manual assessment Automated accessibility assessment with less that 30 sec taken for assessing and reporting each web page

2010 Infosys Technologies Limited

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More about iProwe

Analysis
Analysis based on select accessibility parameters for HTML elements as well as contextual

semantic content in the web pages. This makes the analysis faster and easier to report back with
better analysis and results.

Reporting
Convenience of summary as well as PDF reports, plain HTML and HTML overlay reports targeted at
technical as well as business users respectively.

Intelligent Rules Engine

Analysed webpages validated against a set of intelligent rules and recommendations drawn from
several accessibility guidelines as well as accessible design best practices captured from hundreds of websites.

2010 Infosys Technologies Limited

More about iProwe (Contd)

Intelligent Crawling Engine
Advanced algorithm based on variety of disability profiles as well as relevant accessibility accommodation requirements.

Accessibility Guidelines
Accessibility assessment based on standards such as WCAG 1.0 and WCAG 2.0 as well as country specific accessibility requirements such as Section 508, ADA, DDA Australia, DDA UK, BITV Germany etc.

Domain specific intelligence

A rich repository of design best practices for website accessibility captured from across hundreds of websites from industry domains such as retail, financial services, insurance etc.

Web Accessibility Metrix

A quantitative score indicating a websites level of accessibility. This score is arrived at using a complex computation based on information available from the website.

2010 Infosys Technologies Limited

Architecture
Presentation Layer Web Browser based User Interface PDF Reports Business Layer Reporting HTML Report HTML Overlay Report

Intelligent Web Crawling Engine

Middleware Layer Application Server

Report Builder

Document Management

Project Management

Intelligent Rules Engine

Domain Specific Intelligence

Web Accessibility Best Practices Repository

Data Layer RDBMS

2010 Infosys Technologies Limited

Architecture
Presentation Layer User Interface JSF Business Layer Crawler Java, XML, HTTP Middleware Layer Tomcat Server Rules Builder and Rules Engine Drools Data Layer RDBMS - MySQL Report Builder Java, XML User Access Module (Authentication & Authorization) Reporting PDF Reports Online Reports

2010 Infosys Technologies Limited

 2010 Infosys Technologies Limited

 2010 Infosys Technologies Limited

Productivity Improvement Statistics

Methodology of the study: Manual Web Accessibility Assessment vs. Web Accessibility Assessment using iProwe Average Time Taken for Web Accessibility Assessment of 1 Web Page (Hours)

Sample Size: 31 Web Pages

Retail, 7

Financial Services, 5

Manual, 4:11:58
Online News Media, 5 HTDM, 6

99% productivity improvement

Insurance, 8

iProwe, 0:03:47

2010 Infosys Technologies Limited

Sample PDF reports

2010 Infosys Technologies Limited

Sample PDF reports

2010 Infosys Technologies Limited

Sample PDF reports

2010 Infosys Technologies Limited

Thank You
[email protected]

2010 Infosys Technologies Limited

2010 Infosys Technologies Limited