Samsung TV Presentation
Group 6
Samsung Group
Founded by Lee Byung-Chul in 1938
Samsung Group is South Korea's largest company
and exporter and the world's fifteenth largest
company
A large number of South Korean firms, are
dependent on Samsung for the supply of vital
components or raw materials
Samsung has been criticized for handicapping other
rivals, leading to bankruptcy of mid to small sized
businesses
Samsung Group accounts for
more than 20% of South Korea's
total exports
Its Revenue is as large as some
Countries total GDP
Samsung Group headquarter building at Seocho Samsung Town, Seoul
Its also known as “ Another Family”
by the South Koreans
Samsung India
Samsung India Electronics Pvt. Ltd.(SIEL)
It commenced it’s operations in India in December,
1995
It’s the Hub for South West Asia Regional Operations
Samsung enjoys a sales turnover of over $ US 1
billion in a just a decade of operations
Sales and Marketing
Function
Headquartered in New Delhi
Samsung India has a network of 19 branches and 16
Area Sales Offices (ASOs)
SIEL has a huge clientele in the Institutional Sales
space.
Manufacturing Function
SIEL has its manufacturing facility at Noida, U.P
It has Sophisticated facilities which uses the latest
technology
Samsung India is also instrumental in carrying out
Hardware Research & Development at its Noida R&D
Centre
Software R&D Function
SIEL Software R&D Center was set up in September
2002 as a Software R & D Center in Noida, U.P
Makes Embedded Desktop Software for digital TV
SIEL Software Center has successfully completed
more than two hundred projects
It was established in April 2004
It is a joint venture between the Korean Samsung
Electronics Co. Ltd (50% plus 1 share) and Japanese
Sony Corporation (50% minus 1 share)
A monthly production capacity of 60,000 display
panels
LED LCD TV
LA70F91B
Key Specifications
Size : 178cm (70)
Dynamic Contrast Ratio : 500,000: 1
Viewing Angle : 178
Response Time : 8ms
Features
178cm (70) LED LCD TV
1080p full HD
3 HDMI
Built-in sub-woofers
LCD TV
LA52A650A1
Key Specification
Size : 132cm (52)
Dynamic Contrast Ratio : 50,000:1
Viewing Angle : 178°/178° (H/V)
Response Time : 4ms
Features
Ultra Clear Panel –
crisp detail and vibrant colour
Entertainment Mode –
a TV made for entertainment
Wide Colour Enhancer 2 –
provides natural, realistic colours
Pricing
International Pricing:
LCD
18.9-inch for $429
21.9-inch for $549
37.5-inch for $1,399
40-inch for $1,699
45.9-inch for $2,899
52.2-inch for $3,199
PLASMA
42-inch for $1,199
50-inch for $1,699
50-inch for $2,299
58-inch for $3,599
58-inch for $3,999
63-inch for $4,999
National Pricing
SAMSUNG LA46S8 LCD TV - 1,20,000/- Indian
Rupee
SAMSUNG LA46M8 LCD TV - 1,60,000/- Indian
Rupee
SAMSUNG LA40S8 LCD TV - 70,000/- Indian Rupee
SAMSUNG LA32S8 LCD TV - 43,000/- Indian Rupee
SAMSUNG LA19R71 LCD TV - 19,000/- Indian
Rupee
SAMSUNG LA40R8 LCD TV - 78,000/- Indian Rupee
Demand and Supply
Analysis
Demand = Willingness to Buy + capability to pay
45
40
35
30
Quantity
25 Demand
20 Supply
15
10
5
0
10 11 12 13
Price
Demand Analysis for
Samsung TV
5
4
In Billions
3 REVENUE
2
UNITSSOLD
1
0
06
07
08
09
10
11
20
20
20
20
20
20
Year
Demand Forecasting
40
35
No. of Units Sold
30
25
20 DEMAND
15 ANALYSISAND
FORCASTING
10
5
0
J F MR A M J JL A S O N D
Month
Competitors
General TV
Others
22% Samsung
27%
Samsung
LG
Philip
Sony Sony
13% Others
LG
Philip 23%
15%
LCD TV
OTHER
15%
SAMSUNG
30% SAMSUNG
SHARP SONY
11%
PHILIPS
LG
SHARP
LG OTHER
13%
SONY
PHILIPS 16%
15%
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Positive Points
Durability
Availability of original parts
Good after sales service
Many schemes provided to suit the needs of the
customer
Negative Points
Colour Fading
Internal colour variation
Methodology
How much market sharing?
What is the demand for Samsung TV?
What are the services provided by Samsung(after
sales)?
Who are the major competitors?
What are the positive and negative points of the
company?
What are the new schemes provided by Samsung?
Where are the manufacturing plants?
What are the different types of TVs available in the
market?
Our Views
Samsung is a well known name in the world right now
It has achieved this position because of its innovative
idea
It gives quality products
Samsung’s top priority is understanding the needs of
the customers
Conclusion
TV comes into the category of durable goods
Demand plays an important role in durable
goods as they are costly in nature but demand
increases during festival season
Supply of durable goods is not much
fluctuating as they have got proper warehouse
facilities
“Hard work pays”
Thank You
Thank you
ANY
QUESTIONS
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