Business Communication
Session #: 01 Effective Communication in Business
Communication
Its a two way process of exchanging ideas or information.
Business communication is a process of transmitting information and thoughts between various parts of an organization and also to people outside the organization such as customers, investors, suppliers etc. The main function of the business communication is to convey your message or thoughts effectively to the reader.
General Ways of Communicating
Verbal
Written (letters, reports, e-mails, memos etc)
Oral (Presentations, Speech etc)
Non- Verbal
Body Language Appearance Silence, Time and Space
Contents to be Covered in Session :01
Importance and Benefits of Effective business Communication
Ancient Heritage for Communication Principles Life Blood of an Organization Benefits of effective communication in your career
Components of communication
Context Sender-Encoder Message Medium Receiver-decoder Feedback
Concepts and Problems of Communication
Conventions of Meaning Perception of Reality Values, Attitudes, and Opinions
Non-verbal Communication
How Appearance Communicate s How Body Language Communicates How Silence, Time and Space Communicate
Ancient Heritage for Communication Principles
In ancient days peoples heavily rely on oral communication (East & West---- Greece and Rome People)
Chinese originated the history of written communication through bureaucratic structure writings
Communication was foundation of learning
Communication as Life Blood of Organization
Organization are associations of people for some purpose. E.g. Business, Political, Professional, Religious, Athletic, Social etc. In Business Organizations people exchange information, ideas, plans, order needed supplies, make decisions, rules, proposal, contracts, and agreements.
All these activities need interaction between human being, which indeed is communication.
Image a human body without having blood in it . So communication or interaction in necessary within and outside the organization.
Downward Communication
Organization
Internal Communication
Upward Communication
External Communication **External Stakeholders e.g. Accounting
Horizontal Communication
Benefits of Effective Communication in your Career
A Valuable Job Requirement (Reporting Line)
Communication is a major responsibility in many areas including government and non-profit organizations.
TCS Delivery Boy
A n Essential for Promotion
Communication is rated as one of the most important aspects of business leadership.
Why CEOs of most companies are from marketing Department?
Components of Communication/ Process of Communication
Context
Country Culture Organization Every Country, culture and organization has own conventions that impacts on planning, designing and communication of message.
External Stimuli
Letter, memo, note, e-mail, fax, phone call, sms, meeting, causal conversation.
Internal Stimuli
Attitudes, opinions, emotions, past experience, likes n dislikes, education, job status, confidence influence the way you communicate. Most importantly ability to analyze your receiver's culture, viewpoint, needs. Skills, status, mental ability, experience and expectations.
Sender
When you send a message your are sender or encoder. As a sender-encoder, use symbols and word that expresses your message and create desired response.
Message
The crux of communication. 7Cc While designing your message/body you must consider your recipient and other information that should be included.
Medium
The way you use to communicates messages. (Written + Oral)
Inside your organization (memo, reports, bulletins, job descriptions, posters, notes, employees manual, electronic bulletin board, grape vine etc.) Outside your organization (letters, reports, proposal, telegrams, cable grams, mailgrams, faxes, post card, contracts, ads, brochures, catalogues, news, release, face to face meeting, telephonic conversation, presentations, video conferencing, television etc.)
Receiver/De-coder
The message receiver is your reader or listener.
The receiver is influenced by context and by his /her mental filter.
Feed Back
Desired or Undesired response to the message by receiver
Feed back can be an oral or a written message, an action or simply silence.
Concepts and Problems of Communication
Conventions of Meaning
Basic principle in communication is that meaning of word that sender has in his/her mind, reader should have exactly those meanings. Bimonthly (15 days or 60 days) Tenement (building or holding a land) Table a proposal (USA: pending , UK: accepted) Denotative and Connotative Meaning of Words (Lion)
Perception of Reality
Abstracting
When you select some facts and omit other, you are abstracting,. Highlight of T20 match. Slanted statements used by news reporter.
Inferences
Conclusion drawn from evidences. An employee is staggering. In office from past week.
Communication problems involving Values, Attitudes, Opinions
Favorable or Unfavorable Information Inadequate or Incorrect Information Closed Minds. Senders Credibility Personal Biasness Stress
Work load
Dad ki jhirkein Biwi se larai
Non- Verbal Communication Appearance
Effect on Written Messages
Effect on Oral Messages
Personal Appearance Appearance of Surroundings.
Body Language
Facial Expressions
Gestures ,Postures and Movements
Fragrance and Touch
Videos and Sounds (Voice)
Silence, Time & Space
Silence
Time
Space
18 inches in USA Commercial banks training programs
Special Thanks By: Ghulam Hasnain BBA Hons Government College University Faisalabad [email protected] www.facebook.com/hasnain1991
