Memory
The persistence of learning over
time through the storage and
retrieval of information.
Take out a piece of paper..
Name the seven
dwarves..
Now name them..
Was it easy or hard?
It depends on several
things.
If you like Disney
movies?
When was the last time
you have seen the movie?
Are people around you
being loud pain in the
butts so you cannot
concentrate?
Recall Versus Recognition
Recall
you must retrieve the
information from your
memory
fill-in-the blank or essay
tests
Recognition
you must identify the
target from possible
targets
multiple-choice tests
The Memory Process
Three step process.
1. Encoding: The processing
of information into the
memory system.
2. Storage: The retention of
encoded material over time.
3. Retrieval: The process of
getting the information out
of memory storage.
Three Box Model of Memory
Sensory Memory
A split second
holding tank for ALL
sensory information.
Sperlings research
on Iconic Memory
Echoic Memory
Short Term Memory
The stuff we encode
from the sensory goes
to STM.
Events are encoded
visually, acoustically
or semantically.
Holds about 7 (plus or
minus 2) items for
about 20 seconds.
We recall digits
better than letters.
Short Term Memory Activity
Ways to remember things in
STMso they go to LTM
Chunking: Organizing
items into familiar,
manageable units.
1-4-9-2-1-7-7-6-1-8-1-2-1-9-4
Mnemonic devices
Rehearsal
"Mary Very Easily Makes Jam
Saturday Unless No Plums."
Long Term Memory
Unlimited
storehouse of
information.
Explicit (declarative)
memories
Implicit (nondeclarative)
memories
Explicit Memories
Episodic Memories
Semantic Memories
Implicit Memories
Procedural Memories
Conditioned Memories
Take out a piece of paper and
name all the Presidents
Encoding Information
Primacy Effect
Recency Effect
Serial Positioning
Effect
Spacing Effect
DO NOT CRAM!!!!!!!!!!!!
Ebbinghauss Forgetting Curve
Encoding Exercise
The Ways we can encode
Visual Encoding: the
encoding of picture
images.
Acoustic Encoding:
the encoding of
sound, especially the
sounds of words.
Semantic Encoding:
the encoding of
meaning.
The Context Matters!!!
Flashbulb Memories
Mood Congruent
Memory
State Dependent
Memory
Constructive Memory
Memories are not always what they seem.
Elizabeth Loftus
A constructed memory is a created
memory.
Misinformation effect
Forgetting
Forgetting
Getting a new bus
number and
forgetting old bus
number.
Retroactive
Interference: new
information blocks
out old information.
Proactive
Interference: old
information blocks
out new information.
Calling your new girlfriend by old
girlfriends name.
Storing Memories
Long Term-Potentiation
long-lasting enhancement
in signal transmission
between two neurons that
results from stimulating
them synchronously.
In other wordsthey
learn to fire together and
get better at itcreating
a memory.