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E-commerce in India is still in its nascent stage but is expected to experience significant growth. According to a 2008 survey, 53% of India's 21 million internet users looked for travel information online but only 10% booked tickets or rooms. Other product categories had even lower rates of online research and purchases. Indians can be classified into four categories based on their online shopping behaviors: unaware, aware but cautious, first-time buyers, and experienced buyers. Improving payment systems and delivery reliability outside major cities is key to further developing e-commerce in India.

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30 views20 pages

New Microsoft Office Power Point Presentation

E-commerce in India is still in its nascent stage but is expected to experience significant growth. According to a 2008 survey, 53% of India's 21 million internet users looked for travel information online but only 10% booked tickets or rooms. Other product categories had even lower rates of online research and purchases. Indians can be classified into four categories based on their online shopping behaviors: unaware, aware but cautious, first-time buyers, and experienced buyers. Improving payment systems and delivery reliability outside major cities is key to further developing e-commerce in India.

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sourabh_lnct
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E-Commerce In India

Submitted To :- Submitted By :-
Mrs. Anita Mahajan (HOD) Sourabh Jain (M.E CSE)
Evolution of Commerce:
The Dimensions Of E-Commerce:-
• Since, Internet has the ability to reach the
customer’s home; the Distribution Channel has
started to assume new meaning to the B2C and
C2C eMarketer.

• The Physical delivery got converted to


electronic delivery; physical products were now
electronic products, displayed on a website.
• With options of paying online through debit and
credit cards, even the transaction was purely
electronic.

• Another important fact for the e marketer, the


Promotion, assumed importance, especially because
there is no face to face interaction between the
buyer and seller. The focus of online promotions is
the ‘great deals’, ‘discounts’, ‘convenience’ offered by
the eMarketers.
Categorization of Internet Users:-

In 2008, a survey done among Internet Users, details of products


they looked information for and the products bought by them online
in last 6 months were captured along with the details of products
they are likely to look information for and the products they are
likely to purchase. On analysis of the data, following trends were
observed:
• According to the data, of total 21 Million
Active Internet Users in March 2009 (Source: I-
Cube2008),
1. Around 53% have had looked for information
on travel while.
2. 27% are likely to look for information on
travel services online.
3. Though, only 10% of the Internet Users have
booked Air tickets rail tickets or hotel rooms
in last six months
4. Only, 22% are likely to avail these services in the
near future.
5. Except for Travel, percentage users looking for
information and buying online is pretty low. For
instance, only 13% of the total Internet users
have had looked for information on online
classifieds.
6. However, only 2% of the total Internet Users
have paid for availing any of the services online.
Based on their behavior towards buying online, Internet users can be classified into the following four categories:
The Future of E-Commerce:-

• E-Commerce is the future of shopping. Thus, is


would be apt to quote :-

“The future is here. It's just not widely


distributed yet”
- William Gibson.
Conclusion:
• For developing countries like India, e-commerce
offers considerable opportunity. E-commerce in India
is still in nascent stage, but even the most-pessimistic
projections indicate a boom. It is believed that low
cost of personal computers, a growing installed base
for Internet use, and an increasingly competitive
Internet Service Provider (ISP) market will help fuel e-
commerce growth in Asia’s second most populous
nation.
•To make a successful e-commerce transaction both the
payment and delivery services must be made efficient.

•Delivery of goods to consumer by couriers and postal


services is not very reliable in smaller cities, towns and
rural areas. However, many Indian Banks have put the
Internet banking facilities in place for the up coming e-
commerce market. The speed post and courier system
has also improved tremendously in recent years.
References:
•http://cyber.law.harvard.edu/ecommerce/transactions.html
•http://www.brainpulse.com/web-development/ecommerce_solutions_india.php
•http://www.wilsonweb.com/transactions/ecomm-india.htm
•E-Commerce: Authentication & Security on Internet By Jagdev Singh Kaleka
(Senior Lecturer, Govt. Polytechnic for Women)
•EcomRISK.org: An E-Commerce Security Resource Fillia Makedon, Carey
Heckman, Adeel Meer, Tilmann Steinberg, Lin Wang, Song Ye, and Yan Zhao The
Dartmouth Experimental Visualization Laboratory (DEVLAB) Department of Computer
Science Dartmouth College 6211 Sudikoff Laboratory Hanover, NH 03755, USA
[email protected].
•Indian Banking in Electronic Era By S.S. Kaptan.
•The radical humanist, Volume 70 By Radical Democratic Party (India), Indian
Renaissance Institute.
Any Queries?
Thank You!

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